Transforming the Musashino Line from a 'Pass-Through Route' to a 'Destination Worth Exploring' – JR East and KADOKAWA Launch Joint Project to Revitalize the Line – New Web Feature Showcasing the Line's Attractions Launches July 15

KADOKAWA Corporation (Headquarters: Chiyoda-ku, Tokyo; Director, Representative Executive Officer, CEO: Tsuyoshi Yanagisawa; hereinafter "KADOKAWA") has partnered with the Musashino Operations Division of East Japan Railway Company (Musashino Division Director: Takayuki Itoi) to launch a joint project aimed at promoting regional circulation and enhancing the value of the Musashino Line, with "Tokorozawa Sakura Town" in Tokorozawa City, Saitama Prefecture as its starting point.

In conjunction with the July 15, 2026, relaunch of the Tokorozawa Sakura Town official website, a new monthly feature will be continuously published, showcasing local cuisine, sightseeing spots, and experiential facilities along the Musashino Line. The initiative aims to transform the Musashino Line from a "pass-through route" into a "destination worth exploring." By providing information that inspires travel along the line, we will create new narratives highlighting the unique charm of the Musashino Line corridor.

1. About the Content

New Content Launches to Showcase the Musashino Line's Appeal

Tokorozawa Sakura Town Official Website

"The Musashino Line is Interesting." – From a pass-through route to a destination worth exploring –

https://tokorozawa-sakuratown.com/columns/musashino.html

↑ "The Musashino Line is Interesting." – From a pass-through route to a destination worth exploring – Feature Banner

This content will continuously showcase the attractions around each station along the Musashino Line and propose ideas to inspire travel along the corridor. Two new articles will be published monthly, covering themes such as local cuisine, nature, experiential spots, and seasonal travel recommendations, designed to appeal to a wide range of age groups. By introducing charming local spots, people, and services around stations spanning one metropolitan area and two prefectures, we aim to deliver information that sparks the desire to visit during the next holiday, increasing interest in the line and cultivating a new fanbase.

↑ Top page of the renewed Tokorozawa Sakura Town official website

↑ Example of "The Musashino Line is Interesting." content

2. About the Collaborative Initiative

This initiative is a joint project realized through the shared vision of KADOKAWA and JR East to promote the appeal of the Musashino Line and energize the corridor through community-focused activities.

Both companies will leverage their respective strengths to continuously promote the Musashino Line's attractions, aiming to enhance regional circulation and increase the corridor's value. Moving forward, we will continue to accumulate content and develop this into a systematic "line guide" that showcases the Musashino Line's charm, striving to create value that makes people want to visit and even live along this corridor.

About "Tokorozawa Sakura Town"

Opened in November 2020 by KADOKAWA in Tokorozawa City, Saitama Prefecture, as Japan's largest pop culture hub. This large-scale cultural complex includes book manufacturing and logistics facilities, KADOKAWA offices, restaurants, shops, and commercial facilities, as well as the "Kadokawa Musashino Museum," operated by the Kadokawa Culture Promotion Foundation. It also serves as the central hub for the "COOL JAPAN FOREST Initiative," jointly promoted by KADOKAWA and Tokorozawa City, and for the "Saitama Culture Tourism Republic," developed through collaboration among KADOKAWA, Saitama Prefecture, and Tokorozawa City.

Address: 3-31-3 Higashitokorozawa Wada, Tokorozawa City, Saitama 359-0023

Access: Approximately 10 minutes on foot from JR Musashino Line "Higashitokorozawa" Station; approximately 8 minutes by car from the Tokorozawa IC on the Kan-etsu Expressway

https://tokorozawa-sakuratown.com/

About KADOKAWA Corporation

A comprehensive entertainment company engaged in publishing, anime and live-action video, games, web services, and education/EdTech. The company discovers talent worldwide to create diverse IPs (Intellectual Properties), which are expanded across various media. Under its "Global Media Mix with Technology" strategy, KADOKAWA delivers these IPs globally through technology to maximize their value.

https://group.kadokawa.co.jp/