KADOKAWA Corporation (Headquarters: Chiyoda-ku, Tokyo; President, CEO: Tsuyoshi Konno, hereinafter 'KADOKAWA') will co-host the 'Tokorozawa Sakura Town Summer Festival 2026' with Kadokawa Media House at Tokorozawa Sakura Town in Tokorozawa City, Saitama Prefecture, on Saturday, August 8 and Sunday, August 9, 2026.

At the venue's 'Central Plaza' and 'Sennin Terrace,' a wide variety of attractions will gather, including a beer garden, Bon Odori dancing, festival stalls, and food trucks. Whether you're with family, friends, or attending solo, everyone can casually enjoy the festive summer atmosphere.

During the two-day event on August 8 and 9, 2026, Tokorozawa Sakura Town will host numerous family-friendly events centered around the outdoor open space 'Central Plaza.'

The stage will feature Bon Odori dancing, live ghost storytelling, and a Showa-era enka music show—fun to watch, fun to dance to, and evoking nostalgic, retro summer vibes. Enjoy delicious drinks and gourmet food at the beer garden and relive the memories of summers past.

Event Overview: Tokorozawa Sakura Town Summer Festival 2026

Event Dates: Saturday, August 8 and Sunday, August 9, 2026

Event Hours: 4:00 PM – 9:00 PM

Address: 3-31-3 Higashitosakawa, Tokorozawa City, Saitama Prefecture

Venue: Tokorozawa Sakura Town Central Plaza and other areas

Organizers: KADOKAWA, Kadokawa Media House

Official Website: https://tokorozawa-sakuratown.com/event_categories/summerfes2026.html

Tokorozawa Sakura Town Official X: https://x.com/sakuratownjp

* The event may be canceled in case of severe weather or strong winds.

* Content is subject to change.

◇ Beer Garden

[Event Hours: 4:00 PM – 9:00 PM]

Four breweries—Chichibu Beer Brewery, Nobody Brewing, VERTERE, and Mugi Zakkoku Kobo—along with 'CRAFT BEER STAND Yui,' operated by Chichibu Beer and opened in May at Tokorozawa Sakura Town, will set up stalls in the beer garden area!

Chichibu Beer Brewery      Nobody Brewing        VERTERE

Mugi Zakkoku Kobo        CRAFT BEER STAND Yui

◇ Exciting! Kids' Festival Stalls

[Event Hours: 4:00 PM – 9:00 PM]

A festival area featuring children's favorites like shooting games, jewel scooping, and glowing toy lotteries will be available.

◇ Bon Odori at Sakura Town

[Event Hours: 5:00 PM – 6:00 PM]

Bon Odori dancing and traditional music performances will gather at the Cool-Down Festival Stage, creating a refreshing summer atmosphere!

* Photo from last year's event

◇ Sakura Town Cool-Down Festival Stage

[Event Hours: 6:00 PM – 7:00 PM] * Free Admission

Two live performances by artists active in Saitama Prefecture will be held on the Cool-Down Festival Stage.

Enjoy ghost stories and enka music shows, perfect for a summer night.

August 8 (Sat) [Sai Kon Kaidan BASE] Live ghost storytelling by professional narrators

August 9 (Sun) [MASARU] Enka show by MASARU, 'Saitama's Walking Mirror Ball'

◇ Light-Up Kids Dance

[Event Hours: 4:00 PM – 9:00 PM]

At Sennin Terrace, kids' dance events will be held on a beautifully lit stage.

* Photo from last year's event

◇ Food Trucks

[Event Hours: 4:00 PM – 9:00 PM]

Eight food trucks will participate, offering Instagram-worthy sweets and beer-pairing dishes perfect for a festival. Enjoy the beer garden atmosphere late into the night.

Roast Chicken Koorogi      Ryukyu Ko-Ryori-ya Kajimaya     Chokotto-ya

373deli        WAKUWAKU     Holy Barbecue

Denny’s Kitchen Car       friluftsliv       Apple Jewel

Honu smile

* All photos are for illustration purposes.

* For details on each vendor, please check the official website. Vendor lineup is subject to change without notice.

About Tokorozawa Sakura Town

Opened in November 2020 by KADOKAWA in Tokorozawa City, Saitama Prefecture, Tokorozawa Sakura Town is Japan's largest hub for pop culture. This large-scale cultural complex includes book manufacturing and logistics facilities, KADOKAWA offices, shops, restaurants (Kadokawa Shokudo), commercial facilities, and the Kadokawa Musashino Museum operated by the Kadokawa Cultural Promotion Foundation. It also serves as the base for the 'COOL JAPAN FOREST Initiative,' jointly promoted by KADOKAWA and Tokorozawa City, and the 'Saitama Culture Tourism Republic,' developed through collaboration among KADOKAWA, Saitama Prefecture, and Tokorozawa City.

https://tokorozawa-sakuratown.com/

About KADOKAWA Corporation

A comprehensive entertainment company engaged in publishing, anime and live-action video, games, web services, and education/EdTech. KADOKAWA discovers talent worldwide to create diverse IPs (Intellectual Properties), which are expanded across various media. Under the 'Global Media Mix with Technology' strategy, the company aims to maximize IP value by delivering content globally through technology.

https://group.kadokawa.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Event