[X Present Campaign] "How to Create a Fun Scene" Booked Based on "Sales-1 Grand Prix" Buzz! "Yoshimoto Sales Manual" Not for Public Release Published July 1 (Wed). Brazil Bags to be Gifted to 5 Winners by Lottery

Masumi Yagi of Savannah, known for his catchphrase "Can you hear me, people of Brazil?!" and who passed the difficult national qualification of FP Level 1 in 2024, has co-authored "How to Create a Fun Scene: Savannah Yagi's "Communication Skills" Textbook to Turn Any Away Game into a Home Game" with the Sales-1 Grand Prix Production Committee, to be released on July 1, 2026 (Wed). To commemorate this, a Brazil bag present campaign will be held on X starting at noon on July 1 (Wed).

<About the X Present Campaign>

- Campaign Name

"How to Create a Fun Scene" Masumi Yagi of Savannah Brazil Bag Present Campaign

- Prize

Brazil bags (not for sale) provided by Masumi Yagi of Savannah, author of "How to Create a Fun Scene," will be gifted to 5 winners by lottery.

- How to Enter

(1) Follow KADOKAWA's aBook 3rd Section official X account "@kadokawa_nf"

(2) Check the terms and conditions.

(3) Repost the campaign announcement post to complete your entry!

- Entry Deadline

Until 23:59 on July 8, 2026 (Wed) for reposts.

- Winner Announcement

Winners will be notified individually via X chat (DM) from "@kadokawa_nf" around July 15, 2026.

* If you cannot receive direct messages, your chance to win will be forfeited, so please ensure your settings allow for message reception.

* For procedures required to use chat, please refer to the X Help Center, etc.

* If you win, you will need to register your shipping address via a dedicated form by July 22, 2026. Please be sure to check your messages by the deadline.

- Important Notes *Please apply after agreeing to the following terms.

◎ Registration on X (free) is required to apply.

◎ Only one entry per person is allowed.

◎ Applications will not be accepted in the following cases:

- Content that infringes on the rights of third parties, or content that violates public order and morals, or content deemed inappropriate by KADOKAWA Corporation (hereinafter referred to as "our company").

- Private accounts.

- Applications from accounts used for sweepstakes or bot accounts.

- If the entry post is deleted before the winner announcement.

- If you unfollow the official account before the winner announcement.

◎ Communication charges incurred during application are the responsibility of the customer.

◎ Prizes are scheduled to be shipped in late August 2026. Shipping addresses are limited to within Japan.

◎ Transferring the prize (including resale or auction listing) is prohibited as a condition of application and winning. If such transfer is discovered, the win will be revoked and the prize may be reclaimed.

◎ This campaign is organized by our company. It is not affiliated with X or X Corp.

◎ This campaign may be changed or canceled without notice due to unforeseen disruptions in the operation of X or related tools.

◎ Personal information provided during application will be handled in accordance with our company's privacy policy (https://group.kadokawa.co.jp/privacy_policy/main.html).

◎ Our company shall not be liable for any damages incurred by the customer during application, except in cases of gross negligence on our part.

<Inquiries Regarding the Campaign>

KADOKAWA Customer Support

https://kdq.jp/kdbook

* Please be sure to include "Regarding the "How to Create a Fun Scene" X Campaign" in your inquiry.

* Support is limited to within Japan.

Click here for the official account of KADOKAWA Artist Books 3rd Section on X → https://twitter.com/kadokawa_nf

<About "How to Create a Fun Scene">

[Book Information]

Title: How to Create a Fun Scene: Savannah Yagi's "Communication Skills" Textbook to Turn Any Away Game into a Home Game

Authors: Masumi Yagi of Savannah, Sales-1 Grand Prix Production Committee

Release Date: July 1, 2026 (Wed)

Price: 1,980 yen (1,800 yen + tax)

ISBN: 9784041172292

Publisher: KADOKAWA

https://www.kadokawa.co.jp/product/322511000524/

https://www.amazon.co.jp/dp/4041172292

Talent is not required for communication! Simple methods to break through awkward atmospheres.

Sales, meetings, relationships, greetings, presentations, etc.....

No special talent needed!

Simple methods to break through awkward atmospheres, practiced by Masumi Yagi, Yoshimoto's top sales comedian!

Buzzing from the "Sales-1 Grand Prix"!

Conquer any situation with a little effort and consideration!

Selected know-how from the "Yoshimoto Sales Manual," which was not publicly released, applicable to general society!

[Table of Contents]

Introduction

Chapter 0 What is Sales in the Context of Yoshimoto Comedians?

Chapter 1 Sales Scene Manual

001 Approach the waiting room (waiting area) with the same energy as the main performance ⇒ Approach with an attitude that you wouldn't be ashamed of no matter who sees you.

002 Smile from the moment you arrive at the sales destination ⇒ It's advantageous to be perceived as "approachable."

003 Change into your costume immediately upon arrival at the venue ⇒ It's always best to be prepared early.

004 Raise your energy level when greeting ⇒ Convey a sense of security that "this person is reliable."

005 Remove earphones at the meeting place ⇒ Be polite and seize business opportunities.

006 Write your autograph first upon arriving at the dressing room ⇒ Act with consideration for the other person's perspective.

007 Greet unfamiliar adults you pass in the company proactively. 1/5 of them are people who will give you work ⇒ To avoid unexpected negative evaluations.

008 Actively promote event announcements ⇒ Show a willingness to please the client.

009 Wish for sunny weather for outdoor events ⇒ Prepare to deliver your best performance.

010 Don't try to disappear at the meeting place ⇒ Communication that reassures the other party.

Chapter 2 Relationship Manual

011 Managers are comedians' trainers, and comedians are managers' trainers ⇒ Don't hesitate to communicate what's necessary.

012 "Direction" has immense power. Don't go against it ⇒ To lead to future work.

013 Never fall for a beautiful woman in the position of "AP" ⇒ Always act with awareness of your position.

014 Don't announce your highest monthly income on social media. It's hard to laugh at jokes from rich comedians ⇒ Consideration to avoid causing discomfort or inferiority.

015 90% of sales are decided by seat position ⇒ How to judge the "right distance for communication."

016 Don't greet only one member of a comedy duo ⇒ Don't damage the relationship with "unintentional rudeness."

017 Don't mention your stage appearance count even if asked ⇒ "Appealing to be busy" is a sign of insecurity.

018 What's the point of going home on an earlier train? ⇒ Earn trust by seeing things through with passion until the end.

Chapter 3 Manual for Surviving a Stressful Society

019 Meeting at 9 AM, don't say it's early. It's late by general standards. Meeting at 7 AM, don't say it's very early. It's normal by general standards ⇒ It's easier to live by considering yourself fortunate rather than complaining.

020 Happenings at sales venues become assets ⇒ Life becomes richer by simply changing your interpretation.

021 It's better to expect that accidents will happen ⇒ A mindset to respond calmly no matter what happens.

022 Feel at ease by looking at comedians who are less successful than you ⇒ Survival strategy to maintain performance.

023 "Pay back debt with success" is a myth. "Live in expensive rent to become successful" is also a myth ⇒ Living with your feet on the ground leads to happiness.

024 Be grateful for instant noodles while being wary of the hot water from the pot ⇒ Thorough pre-checks allow for stress-free living.

025 Know how sales are decided. Your rival is the Hokkaido product fair ⇒ Avoid futile stress by understanding how society works.

026 Have places to relieve stress in various locations nationwide ⇒ Consciously decide these as part of self-management.

Chapter 4 Manual for Mindset and Behavior

027 Thank the benefactor who secured the sale ⇒ Understand how sales are made and give your all at the venue.

028 Listen to sales meeting discussions as if for the first time ⇒ It's important to approach with a willingness to understand.

029 Veterans create laughter that doesn't hurt anyone ⇒ Approach with mutual support in mind.

030 No matter how much you bomb, you get paid ⇒ A mindset to avoid pushing yourself too hard.

031 Don't rush your performance time ⇒ Responsibility to fulfill the given time.

032 Sales are not a stepping stone to TV ⇒ A consistent attitude is necessary to be trusted long-term.

Chapter 5 Yoshimoto Kogyo's Unique Manual

033 Gratefully perform at any theater ⇒ To continuously update yourself.

034 Recommended for sales management: "PC management" instead of "handheld management" ⇒ Gain great happiness by abandoning petty pride.

035 Comedians with the last weekend of October and the first weekend of November free are in trouble ⇒ Show your presence and don't get left behind during the busy season.

036 Don't act superior to staff and writers ⇒ This act will eventually backfire on you.

037 All behavior in the dressing room is being watched by Matsuda of Hiking Walking ⇒ Don't let your guard down even in a space with only insiders.

038 Staff are not your disciples ⇒ Do what you can do yourself.

039 If asking for a purchase, pay in advance ⇒ Be considerate of the other person's life.

040 Check the performance history of "Living Comedians" ⇒ Do not neglect any preparation.

041 If you mess up a sale, it will spread throughout the company by the next day ⇒ People who do the ordinary things ordinarily are trusted.

042 Cherish work within the "Yoshimoto Bay" ⇒ Only comedians who give their all at any venue can survive long-term.

Chapter 6 Yoshimoto Was Not Built in a Day

Conclusion

[Author Biography]

Masumi Yagi of Savannah

Born in 1974. From Kyoto Prefecture. Graduated from Ritsumeikan University, Faculty of Social Studies. In 1994, formed the comedy duo Savannah with his junior from university, Shigeo Takahashi. Known for over 1,000 gags including "Can you hear me, people of Brazil?!", he is also active as a muscular comedian with a 2nd dan in Judo and 1st dan in Kyokushin Karate. His books include "Living Like a Millionaire on 3 Million Yen Annual Income," "FP Level 1 Achieved! Savannah Yagi's Method of Teaching Money Seriously," and "The World's Easiest Study Method" (KADOKAWA). In 2024, he obtained the qualification of a Level 1 Financial Planner.