Hot Topic at 'Eigyo-1 Grand Prix'! Pre-orders Begin for a Book Featuring Carefully Selected, Secret Yoshimoto Sales Manual Know-How Applicable to General Society!
KADOKAWA has started accepting pre-orders for Masumi Yagi of Savanna's new book, 'How to Create a Popular Scene: Savanna Yagi's 'Communication Skills' Textbook to Turn Any Away Game into a Home Game.' This book compiles 42 essential tips from Yoshimoto Kogyo's 'Sales Manual' that are applicable to general society, covering business, meetings, human relations, greetings, and presentations. It is scheduled for release on July 1, 2026, and will also be featured on the BS Yoshimoto program 'Eigyo-1 Grand Prix.'
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KADOKAWA Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Takeshi Natsuno) has begun accepting pre-orders for the new book 'How to Create a Popular Scene: Savanna Yagi's 'Communication Skills' Textbook to Turn Any Away Game into a Home Game' (Author: Masumi Yagi of Savanna, Supervised by: Eigyo-1 Grand Prix Production Committee), scheduled for release on Wednesday, July 1, 2026.
This book is the latest work by Masumi Yagi of Savanna, a comedy duo belonging to Yoshimoto Kogyo, famous for his gag 'Can you hear me, people of Brazil?!' He is also one of Yoshimoto's leading 'sales comedians,' traveling to various locations nationwide, such as shopping malls, school festivals, and lectures utilizing his FP qualification, to deliver laughter and knowledge. From the 'Yoshimoto Sales Manual' revealed on the popular program 'Eigyo-1 Grand Prix' (BS Yoshimoto), which featured his activities, 42 items of know-how applicable to general society have been carefully selected. Sales, meetings, human relations, greetings, presentations, etc..... No special talent is required! This book introduces simple methods to break through awkward atmospheres. Furthermore, the charm of this book is scheduled to be presented on the 'Eigyo-1 Grand Prix 2026 First Half Special' (BS Yoshimoto) broadcast on Sunday, July 5, at 13:00.
[Bibliographic Information]
Title: How to Create a Popular Scene: Savanna Yagi's 'Communication Skills' Textbook to Turn Any Away Game into a Home Game
Author: Masumi Yagi of Savanna
Supervised by: Eigyo-1 Grand Prix Production Committee
Release Date: Wednesday, July 1, 2026 (e-book to be distributed on the same day)
Price: 1,980 yen (1,800 yen + tax)
ISBN: 9784041172292
Publisher: KADOKAWA
https://www.kadokawa.co.jp/product/322511000524/
https://www.amazon.co.jp/dp/4041172292
[Table of Contents]
Chapter 1: Manual for Sales Situations
001 Go all out even in the waiting room ⇒ Approach with an attitude you wouldn't be ashamed of being seen by anyone
002 Smile from the moment you arrive at the sales destination ⇒ It's advantageous to be perceived as 'pleasant'
003 Change into costume immediately upon arrival at the venue ⇒ It's always better to be prepared early
004 Raise your energy when greeting ⇒ Give a sense of security that 'this person will be fine'
005 Remove earphones at the meeting place ⇒ Observe etiquette and seize business opportunities
006 Be the first to sign autographs upon arriving in the dressing room ⇒ Act from the other person's perspective
007 Greet unfamiliar adults you pass at the company ⇒ 1/5 of them are people who will give you work
008 Actively promote events ⇒ Show an attitude of pleasing the client
009 Wish for clear weather for outdoor events ⇒ Preparation to demonstrate maximum performance
010 Don't disappear at the meeting place ⇒ Communication that reassures the other person
Chapter 2: Manual for Human Relations
011 Managers educate comedians, comedians educate managers ⇒ Don't hesitate to convey what's necessary
012 'Direction' holds immense power. Don't go against it ⇒ To connect to the next job
013 Never fall for a beautiful woman with the title 'AP' ⇒ Always act with awareness of your position
014 Don't announce your highest monthly income. Jokes about rich comedians aren't funny ⇒ Consideration not to cause discomfort or inferiority
015 90% of sales are decided by chair position ⇒ How to gauge 'the right distance for communication'
016 Don't greet only one member of a duo ⇒ Don't damage trust with 'unintentional rudeness'
017 Don't mention the number of stage appearances if not asked ⇒ 'Showing off being busy' is a sign of lack of confidence
018 What's good about taking an earlier train home? ⇒ See it through with high enthusiasm until the end to earn trust
Chapter 3: Manual for Surviving a Stressful Society
019 Meeting at 9 AM, don't say it's early. It's late in society. Meeting at 7 AM, don't say it's super early. It's normal in society ⇒ It's easier to live by being grateful rather than complaining
020 Incidents at sales sites become assets ⇒ Life becomes richer just by changing your interpretation
021 It's better to assume incidents will happen ⇒ A mindset to calmly respond to anything that occurs
022 Feel calm by looking at comedians less successful than yourself ⇒ A survival strategy to maintain performance
023 'Pay back debts when you get famous' is a myth. 'Live in an expensive apartment and you'll get famous' is also a myth ⇒ It's happier to live a grounded life
024 Be grateful for cup noodles, but be wary of hot water from the pot ⇒ You can live stress-free by thoroughly checking beforehand
025 Know how sales are decided. Your rival is the Hokkaido product fair ⇒ Avoid fruitless stress by understanding how society works
026 Have places nationwide to relieve stress ⇒ Consciously decide on these as a self-management technique
This book is the latest work by Masumi Yagi of Savanna, a comedy duo belonging to Yoshimoto Kogyo, famous for his gag 'Can you hear me, people of Brazil?!' He is also one of Yoshimoto's leading 'sales comedians,' traveling to various locations nationwide, such as shopping malls, school festivals, and lectures utilizing his FP qualification, to deliver laughter and knowledge. From the 'Yoshimoto Sales Manual' revealed on the popular program 'Eigyo-1 Grand Prix' (BS Yoshimoto), which featured his activities, 42 items of know-how applicable to general society have been carefully selected. Sales, meetings, human relations, greetings, presentations, etc..... No special talent is required! This book introduces simple methods to break through awkward atmospheres. Furthermore, the charm of this book is scheduled to be presented on the 'Eigyo-1 Grand Prix 2026 First Half Special' (BS Yoshimoto) broadcast on Sunday, July 5, at 13:00.
[Bibliographic Information]
Title: How to Create a Popular Scene: Savanna Yagi's 'Communication Skills' Textbook to Turn Any Away Game into a Home Game
Author: Masumi Yagi of Savanna
Supervised by: Eigyo-1 Grand Prix Production Committee
Release Date: Wednesday, July 1, 2026 (e-book to be distributed on the same day)
Price: 1,980 yen (1,800 yen + tax)
ISBN: 9784041172292
Publisher: KADOKAWA
https://www.kadokawa.co.jp/product/322511000524/
https://www.amazon.co.jp/dp/4041172292
[Table of Contents]
Chapter 1: Manual for Sales Situations
001 Go all out even in the waiting room ⇒ Approach with an attitude you wouldn't be ashamed of being seen by anyone
002 Smile from the moment you arrive at the sales destination ⇒ It's advantageous to be perceived as 'pleasant'
003 Change into costume immediately upon arrival at the venue ⇒ It's always better to be prepared early
004 Raise your energy when greeting ⇒ Give a sense of security that 'this person will be fine'
005 Remove earphones at the meeting place ⇒ Observe etiquette and seize business opportunities
006 Be the first to sign autographs upon arriving in the dressing room ⇒ Act from the other person's perspective
007 Greet unfamiliar adults you pass at the company ⇒ 1/5 of them are people who will give you work
008 Actively promote events ⇒ Show an attitude of pleasing the client
009 Wish for clear weather for outdoor events ⇒ Preparation to demonstrate maximum performance
010 Don't disappear at the meeting place ⇒ Communication that reassures the other person
Chapter 2: Manual for Human Relations
011 Managers educate comedians, comedians educate managers ⇒ Don't hesitate to convey what's necessary
012 'Direction' holds immense power. Don't go against it ⇒ To connect to the next job
013 Never fall for a beautiful woman with the title 'AP' ⇒ Always act with awareness of your position
014 Don't announce your highest monthly income. Jokes about rich comedians aren't funny ⇒ Consideration not to cause discomfort or inferiority
015 90% of sales are decided by chair position ⇒ How to gauge 'the right distance for communication'
016 Don't greet only one member of a duo ⇒ Don't damage trust with 'unintentional rudeness'
017 Don't mention the number of stage appearances if not asked ⇒ 'Showing off being busy' is a sign of lack of confidence
018 What's good about taking an earlier train home? ⇒ See it through with high enthusiasm until the end to earn trust
Chapter 3: Manual for Surviving a Stressful Society
019 Meeting at 9 AM, don't say it's early. It's late in society. Meeting at 7 AM, don't say it's super early. It's normal in society ⇒ It's easier to live by being grateful rather than complaining
020 Incidents at sales sites become assets ⇒ Life becomes richer just by changing your interpretation
021 It's better to assume incidents will happen ⇒ A mindset to calmly respond to anything that occurs
022 Feel calm by looking at comedians less successful than yourself ⇒ A survival strategy to maintain performance
023 'Pay back debts when you get famous' is a myth. 'Live in an expensive apartment and you'll get famous' is also a myth ⇒ It's happier to live a grounded life
024 Be grateful for cup noodles, but be wary of hot water from the pot ⇒ You can live stress-free by thoroughly checking beforehand
025 Know how sales are decided. Your rival is the Hokkaido product fair ⇒ Avoid fruitless stress by understanding how society works
026 Have places nationwide to relieve stress ⇒ Consciously decide on these as a self-management technique