Books Based on the Hugely Popular Children's Video Sensation 'Italian Brain Rot' Go on Sale Today, April 1st (Two Volumes)!

KADOKAWA Game Linkage Inc. (Headquarters: Bunkyo-ku, Tokyo; President: Shusuke Toyoshima) today, Wednesday, April 1, 2026, released two books: 'Italian Brain Rot Encyclopedia' and a board book 'Italian Brain Rot: Tun Tun Tun Safur and Friends Big Gathering Picture Book.' These books feature characters from 'Italian Brain Rot,' which has sparked a social phenomenon-level boom primarily among children on video sites.

'Italian Brain Rot Encyclopedia'

The Highly Popular 'Italian Brain Rot' as a First Step into Reading 'Italian Brain Rot' continues to rack up views on video streaming sites and has even become game characters, causing a massive buzz. This book is an encyclopedia that compiles the characters from this unique and mysterious world into one volume. It features over 100 characters, ranging from familiar faces in the videos to rare characters, all depicted with large illustrations filling the pages, allowing children to immerse themselves in the book.

Three Features of the 'Italian Brain Rot Encyclopedia'

1. Phonetic Guides for All Kanji Provide Peace of Mind To ensure that children who have just learned to read Hiragana can read the book on their own, phonetic guides (rubi) are provided for all Kanji characters. It stimulates the curiosity of wanting to read and serves as the perfect introductory book for a child's reading journey.

2. 'I Know This One!' - Fostering Parent-Child Communication Opening the book leads to discoveries on every page, with exclamations like 'I know this character!' or 'So that's what their name was!' Parents can learn about the world their children are obsessed with and enjoy it together...