'Coeteco by GMO' and Funai Research Institute Jointly Release Free Report: 'AI is Transforming Private Education Management – Survival Strategies for Tutoring Schools, Academies, and Classrooms 2026' [GMO Media]

GMO Media, Inc. (President and CEO: Teruyuki Mori; hereinafter 'GMO Media'), a member of the GMO Internet Group, operates the programming education portal site 'Coeteco by GMO'. Together with Funai Research Institute, Inc. (President and CEO: Daisuke Magai; hereinafter 'Funai Research Institute'), they have jointly published a report for private education providers titled 'AI is Transforming Private Education Management – Survival Strategies for Tutoring Schools, Academies, and Classrooms 2026'.

This report analyzes how learning is evolving due to the spread of AI and the necessary responses for the management of tutoring schools, academies, and classrooms. Based on interviews with industry stakeholders and insights from both organizations, it examines the conditions that will make educational institutions stand out in the future.

The report will be prioritized for attendees of 'Coeteco EXPO by GMO 2026', an event starting June 15, 2026 (Monday), which provides the latest trends in programming education in the AI era and practical know-how for classroom operations and customer acquisition. It will also be offered free of charge to those who apply via a dedicated form on the official 'Coeteco by GMO' website. After the event concludes, the report is scheduled to be publicly released on the 'Coeteco by GMO' website.

[Background]

Advancements in AI technologies, including generative AI, are shifting the focus in education from merely 'memorizing knowledge' to emphasizing 'the ability to ask questions,' 'the ability to organize and edit information,' and 'the ability to think independently and express oneself.'

These changes are prompting private education providers—such as programming schools, tutoring centers, and inquiry-based learning academies—to reevaluate their entire operations, including curricula, teaching methods, marketing, administrative design, and information dissemination.

On the other hand, while some providers are actively adopting AI, others remain cautious due to uncertainty about implementation methods and application scope. How to integrate AI into management and enhance classroom value is a critical theme for the future of the private education market.

'Coeteco by GMO' and Funai Research Institute have previously conducted joint research on the children's information education market. This time, leveraging their combined expertise and frontline insights, they have compiled a joint report outlining the perspectives needed for private education management in the AI era.

[Key Points of the Report]

1. Clarifying the Skills Required in the AI Era and the Changing Foundations of Education

The widespread adoption of AI is transforming the skills demanded in society and corporate environments. This report analyzes the skills and job transformations required in the coming era, clarifying the new foundational premises that programming schools, tutoring centers, and inquiry-based learning academies must address.

2. Understanding Education and University Entrance Examination Reforms and the Current State of the Programming Education Market

The expansion of information education from elementary to high school, along with the introduction of 'Information' as a subject in university entrance exams, is beginning to impact the private education market. The report also analyzes trends in the programming school market and diversifying needs, providing a multidimensional explanation of the current market landscape.

3. Conditions for Classrooms to Be Chosen in the AI Era

The report identifies three essential foundations for classrooms aiming to be sustainably selected in the AI era:

- Curriculum design

- School and academic administration

- Business strategy

From these perspectives, the report explores how education providers should reevaluate their management approaches moving forward.

Report Overview

Title

'AI is Transforming Private Education Management – Survival Strategies for Tutoring Schools, Academies, and Classrooms 2026'

Publisher

Coeteco by GMO and Funai Research Institute Joint Report 2026

Target Audience

Owners and operational managers of programming schools, tutoring centers, and inquiry-based learning academies

Research Methodology

Interviews with industry stakeholders, analysis of proprietary data from both companies, and public information

Research Period

April 1, 2026 (Wednesday) to May 31, 2026 (Sunday)

Distribution Method

Priority distribution to attendees of 'Coeteco EXPO by GMO 2026'; free distribution to applicants via a dedicated form on the 'Coeteco by GMO' official website.

General public release is scheduled after the conclusion of 'Coeteco EXPO by GMO 2026'.

Application Form: https://forms.gle/Kv4JP82Zi5kUTssP7

Coeteco EXPO by GMO 2026: https://ai-expo.coeteco.jp/

[About 'Coeteco by GMO'] (URL: https://coeteco.jp/)

Industry-leading number of listings for programming and robotics classes for elementary school students (※)

'Coeteco by GMO', operated by GMO Media, launched in November 2017 with the mission of 'making programming education understandable and helping parents find the right programming and robotics classes.' As of March 2026, it lists approximately 13,000 classrooms.

(※) Market research for the specified area, December 2023 period / Research organization: Nihon Marketing Research Institute

Comprehensive programming education explanatory articles to support parents in choosing the right school

Since programming education became mandatory in elementary schools in 2020, interest in programming schools has increased. As the number of domestic schools expands, many parents lack programming experience and struggle with questions like 'Which programming school suits my child?'

Since its launch, 'Coeteco by GMO' has adhered to the principle of 'making the unclear clear,' enriching explanatory articles and classroom information to meet parental needs.

Moving forward, 'Coeteco by GMO' will continue to disseminate information about various programming schools, aiming to help parents of elementary school children deepen their understanding of programming education and make informed choices.

[About GMO Media] (URL: https://www.gmo.media/)

Since its founding, GMO Media has primarily operated self-developed and self-managed internet-based media services. Currently, it operates point-based services such as 'Kantan Game Box by GMO,' where users earn points through gameplay, as well as industry-specific platforms including the programming education portal 'Coeteco by GMO' and the aesthetic medical ticket site 'Kirei Pass by GMO'.

Additionally, as part of its solutions business, it supports partner monetization through services such as 'GMO Repeatas,' which assists in building and operating points sites using expertise from media operations; 'Affitown by GMO,' a performance-based affiliate service provider; and 'Giftco by GMO,' a gift campaign tool that enables easy execution of compelling promotional campaigns.