Saitama Super Arena's Nickname Decided as 'GMO ARENA saitama'!
GMO Internet Group has concluded a value-up naming rights partner agreement for Saitama Super Arena. Starting April 2026, the venue will be renamed 'GMO ARENA saitama', aiming to become a 'smart arena' integrating advanced technologies like cashless payments and robotics.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 23:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 24, 2026 at 07:32 (584h 36m after Collected)
GMO Internet Group, Inc. (Group Representative: Masatoshi Kumagai; hereinafter "GMO Internet Group"), Saitama Prefecture (Governor: Motohiro Ono), and Saitama Arena Co., Ltd. (President & CEO: Hirotsugu Mikami) concluded a Value-Up Naming Rights Partner Agreement today, Monday, March 30, 2026. As a result, it has been decided that the nickname for "Saitama Super Arena" will become "GMO ARENA saitama" starting April 1, 2026.
Image is for illustrative purposes only
GMO Internet Group considers these naming rights not merely as the assignment of a nickname, but as an initiative to achieve "the evolution of the arena" and "contribution to the local community" by fusing No. 1 technology with hospitality. By integrating advanced technologies cultivated over 30 years—such as IT infrastructure development, the introduction of cashless payments, and even the implementation of humanoid robots—with supreme hospitality, we will evolve "GMO ARENA saitama" as a Value-Up Naming Rights Partner into "a globally unique hub for culture and entertainment" and "a stage that creates the future for building sustainable local communities and societies." Under the catchphrase "'GMO ARENA saitama' delivering smiles, inspiration, and enthusiasm to everyone," we will realize a "Smart Arena" that we can boast to the world more than ever before and that will be loved by local residents.
Furthermore, it was also decided that the large-scale music festival "GMO SONIC 2027" will be held on Saturday, April 3, and Sunday, April 4, 2027, as the reopening event following the renewal.
[Overview of Value-Up Naming Rights Partner]
Target Facility: Saitama Super Arena (8 Shintoshin, Chuo-ku, Saitama City)
Partner: GMO Internet Group, Inc.
Nickname (Japanese): GMOアリーナさいたま (GMO Arena Saitama)
Nickname (English): GMO ARENA saitama
Image is for illustrative purposes only
GMO Internet Group considers these naming rights not merely as the assignment of a nickname, but as an initiative to achieve "the evolution of the arena" and "contribution to the local community" by fusing No. 1 technology with hospitality. By integrating advanced technologies cultivated over 30 years—such as IT infrastructure development, the introduction of cashless payments, and even the implementation of humanoid robots—with supreme hospitality, we will evolve "GMO ARENA saitama" as a Value-Up Naming Rights Partner into "a globally unique hub for culture and entertainment" and "a stage that creates the future for building sustainable local communities and societies." Under the catchphrase "'GMO ARENA saitama' delivering smiles, inspiration, and enthusiasm to everyone," we will realize a "Smart Arena" that we can boast to the world more than ever before and that will be loved by local residents.
Furthermore, it was also decided that the large-scale music festival "GMO SONIC 2027" will be held on Saturday, April 3, and Sunday, April 4, 2027, as the reopening event following the renewal.
[Overview of Value-Up Naming Rights Partner]
Target Facility: Saitama Super Arena (8 Shintoshin, Chuo-ku, Saitama City)
Partner: GMO Internet Group, Inc.
Nickname (Japanese): GMOアリーナさいたま (GMO Arena Saitama)
Nickname (English): GMO ARENA saitama