[Father's Day Survey 2026] Nearly Half of Father's Day Gift Budgets Concentrated in the 2,000-5,000 Yen Range; Practical Gifts Become Mainstream Over High-Value Gifts

Chichi no Hi.jp, an information media site specializing in Father's Day that disseminates various information about the holiday, conducted a survey asking, 'How much is your budget for a Father's Day gift?' targeting 930 men and women in their teens to 70s and older nationwide, and has released the 2026 survey data.

■ Survey Topics

Nearly half (49.9%) of Father's Day gift budgets are concentrated in the '2,000 to less than 5,000 yen' range.

The most common price range is '2,000 to less than 3,000 yen' (19.2%).

Despite rising prices, Father's Day continues; the trend of 'expressing gratitude within a reasonable range' is becoming established.

For fathers-in-law, there is a tendency to prioritize 'price ranges that don't make them feel obliged'.

Gift selection emphasizing practicality and peace of mind over high-value gifts has become mainstream.

Survey information URL: https://chichinohi.jp/survey119/

[Chichi no Hi.jp Survey Overview]
Survey Area: Nationwide
Survey Organizer: Chichi no Hi.jp
Survey Method: Internet survey
Survey Target: 930 men and women in their teens to 70s and older
Survey Period: March 10, 2026 to March 31, 2026

- Respondent Summary

Gender and age of respondents

Age of respondents' fathers

■ Nearly Half of Father's Day Gift Budgets Concentrated in the '2,000 to less than 5,000 yen' Range

According to the survey conducted by Chichi no Hi.jp in 2026, the most common budget for a Father's Day gift was '2,000 to less than 3,000 yen' at 19.2%.

Furthermore,

2,000 to less than 3,000 yen: 19.2%

3,000 to less than 4,000 yen: 14.9%

4,000 to less than 5,000 yen: 15.9%

The total for '2,000 to less than 5,000 yen' was 49.9%, accounting for nearly half of the respondents.

This suggests that the mindset of wanting to express gratitude within a reasonable budget, rather than giving expensive gifts, is becoming established in the Father's Day gift market.

On the other hand, the '4,000 to less than 5,000 yen' range also maintained a high percentage at 15.9%, indicating a persistent need to 'properly express gratitude'.

■ Want to Continue Father's Day Despite Rising Prices; 'Gratitude Without Strain' Becomes the New Norm

Amidst the growing awareness of protecting livelihoods due to recent price increases, the idea of 'expressing gratitude within a reasonable range' rather than abandoning Father's Day altogether is spreading.

Instead of expensive presents,

Food and gourmet items (e.g., eel, high-end snacks)

Health goods (e.g., recovery wear, magnetic necklaces)

Daily necessities and practical items (e.g., pillows, tumblers)

Gifts that are easy to use in daily life and do not burden the recipient are gaining support.

■ Changes in the Father's Day Market Seen Through Fixed-Point Surveys: From 'High-Value Orientation' to 'Reasonable Price Range'

Looking at fixed-point surveys over the past five years, the '4,000 to less than 5,000 yen' range decreased from 22.6% in 2022 to 15.9% in 2026.

Meanwhile, the '2,000 to less than 3,000 yen' range maintained a high percentage at 19.2%, becoming the central price range in the Father's Day gift market.

The trend of expressing gratitude within a reasonable price range, rather than giving expensive gifts, appears to be strengthening in the Father's Day market.

- Trends in Father's Day Gift Budgets (Key Price Ranges 2022 to 2026)

2022

2023

2024

2025

2026

2,000 to less than 3,000 yen

20.6%

18.1%

18.4%

17.3%

19.2%

3,000 to less than 4,000 yen

13.7%

12.8%

12.4%

14.3%

14.9%

4,000 to less than 5,000 yen

22.6%

16.3%

16.8%

15.2%

15.9%

In recent years, the tendency to give expensive gifts has weakened, and the trend of choosing practical gifts in a reasonable price range of around 2,000 to 5,000 yen has become established. It seems that more people are prioritizing 'conveying feelings' and 'not making the recipient feel obliged' over luxury.

■ For Fathers-in-Law, the '3,000 to 5,000 yen Range' is Central; Awareness of 'Appropriate Decorum Without Being Rude'

In the survey on 'Father's Day gifts for fathers-in-law',

4,000 to less than 5,000 yen: 18.6%

3,000 to less than 4,000 yen: 17.7%

2,000 to less than 3,000 yen: 15.9%

For fathers-in-law, there is a stronger tendency than for biological fathers to choose price ranges that don't make them feel obliged, as well as standard, fail-safe gifts and practical items.

On the other hand, the '3,000 to less than 5,000 yen' range accounted for a total of 36.3%, indicating that gift selection is also done with an awareness of 'an appropriate level of decorum that is not rude'.

- Trends in Father's Day Gift Budgets for Fathers-in-Law (Key Price Ranges 2022 to 2026)

2022

2023

2024

2025

2026

2,000 to less than 3,000 yen

18.3%

22.0%

18.9%

17.9%

15.9%

3,000 to less than 4,000 yen

18.4%

12.3%

12.0%

14.9%

17.7%

4,000 to less than 5,000 yen

24.0%

18.6%

21.5%

22.9%

18.6%

For Father's Day gifts for fathers-in-law, there is a strong tendency to prioritize 'not making the recipient feel obliged' and 'maintaining a comfortable distance' rather than giving expensive gifts. Meanwhile, the 3,000 to 5,000 yen range also maintains high support, and a unique gift selection for fathers-in-law, based on the idea of 'wanting to express gratitude but not wanting to be a burden', seems to be established.

■ Analysis by the Chichi no Hi.jp Editorial Department

The editorial department of Chichi no Hi.jp analyzed the survey results as follows.

In the current Father's Day market, the trend of emphasizing 'being able to give with peace of mind' and 'being able to please the recipient casually' over luxury and surprise is strengthening. Budgets are concentrated in the 2,000 to 5,000 yen range, and practical gifts such as food and health goods are more popular than expensive gifts.

Father's Day is changing from an event where expensive items are given to an event where gratitude is expressed within a reasonable range. Whether the recipient is pleased, regardless of the monetary value, will become increasingly important in choosing Father's Day gifts in the future.

Father's Day may be changing from a 'day to give expensive things' to a 'day to express gratitude'.

Father's Day Gift Awareness Survey 2026 Edition

[2026 Edition] Will you give a gift this Father's Day? (Survey on Father's Day)
https://chichinohi.jp/survey119/

Statistical surveys are published on Chichi no Hi.jp. Comparisons with the past are possible.

https://chichinohi.jp/fathersday/giftconscious/

Related Press Release

A giveaway campaign for Father's Day gifts is underway, sponsored by Chichi no Hi.jp, where 20 winners will receive prizes worth a total of 100,000 yen.

In this campaign, we offer carefully selected Father's Day gifts that you would want to give with feelings of gratitude.