[Father's Day Survey] What do you want to give for Father's Day? "Food & Gourmet" ranks first. Focus on practicality accelerates. 2026 survey results released by "Chichinohi.jp".

The specialized information media site "Chichinohi.jp," which provides various information about Father's Day, conducted a survey of 930 men and women aged 10 to 70+ across Japan, asking, "What do you want to give for Father's Day this year?" and has released the 2026 survey data.

■ Survey Topics
- "Food & Gourmet" leads Father's Day gifts at 30.6%, surpassing "Alcohol/Beer."
- "Food & Gourmet" is also overwhelmingly popular for fathers-in-law at 42.2%, highlighting the demand for "gifts that don't cause concern."
- "Hobby-related gifts" are on a downward trend, with a shift back to "classic gifts that are less dependent on personal taste."
- The Father's Day market is entering an era where "easy-to-understand and practical gifts" are chosen to suit the aging "father generation."

(Full survey details omitted for brevity in this block, but included in the original report.)

According to the 2026 survey, "Food & Gourmet" was the most popular choice at 30.6%. This result surpasses "Alcohol/Beer," which had been the leader until last year, indicating growing popularity for "gifts that can be enjoyed by eating."

Behind this is the consumer psychology of wanting to choose "gifts that are less likely to fail and have high practicality," even amidst rising prices. Food gifts are supported because they can be enjoyed by the whole family and are "consumable," making them less burdensome for the recipient.

Meanwhile, "Alcohol/Beer" remains highly popular at 27.8%, showing the enduring strength of traditional Father's Day demand.

Looking at the four-year trend, "Food & Gourmet" and "Alcohol/Beer" have long been the "two pillars" of the Father's Day gift market. In 2026, "Food & Gourmet" grew to 30.6%, suggesting that its characteristics—enjoyable by the family, quickly consumed, and not dependent on personal taste—are well-suited to the current market.

Conversely, "hobby-related items" have been on a downward trend since 2022 (12.1%). This is likely influenced by Japan's aging population, which has raised the average age of fathers receiving these gifts.

In the current market, where fathers in their 70s and 80s are central, gifts that are "easy to understand and provide peace of mind"—such as food, health goods, and Japanese sweets—are preferred over hobby-oriented items like golf gear or fashion accessories.

As fathers age, there is a stronger tendency to choose gifts with the sentiment of "I want you to stay healthy," suggesting a shift in values from "items for enjoying hobbies" to "items that support health and daily life."

- "Food & Gourmet" is overwhelmingly popular for fathers-in-law
In the survey for fathers-in-law, "Food & Gourmet" was the top choice at 42.2%. This shows that there is an even greater demand for "gifts that are safe and don't cause concern" compared to those for one's own father.

Editorial Perspective from Chichinohi.jp
The Father's Day market has shifted from valuing "luxury" or "surprise" to valuing "peace of mind" and "ease of enjoyment." In 2026, support for practical items that care for health and can be used in daily life is high, making "practicality" and "natural expression of feelings" key keywords for choosing Father's Day gifts.