Father's Day Survey 2026: 53.5% Plan to Give Gifts, Father-in-law Gifts Remain High at 52.2%

Chichinohi.jp, an information media site specializing in Father's Day that broadcasts various information about the event, conducted a survey titled "Will you give a gift for Father's Day this year?" targeting men and women in their teens to 70s and older nationwide (930 respondents in total), and has released the 2026 survey data.

■ Survey Topics

- "Planning to give a Father's Day gift" is at 53.5%. Despite inflation, over half answered they will "give again this year."
- "Planning to give a gift" to fathers-in-law is also at 52.2%. Father's Day has taken root as "communication between relatives."
- "Undecided" has decreased. The "front-loading of the Father's Day shopping season" is progressing due to early-bird e-commerce measures and the spread of social gifts.
- Since 2022, "planning to give" has maintained over 50%. Even with high prices, there is strong demand for it as an "event to express gratitude."

Survey information URL: https://chichinohi.jp/survey120/

[Chichinohi.jp Survey Overview]
Survey Area: Nationwide
Survey Entity: Chichinohi.jp
Survey Method: Internet survey
Survey Target: 930 men and women in their teens to 70s and older
Survey Period: March 10 - March 31, 2026

- Respondent Summary
Gender and age of survey respondents
Age of respondents' fathers

- 53.5% of people will "give a gift for Father's Day this year," almost unchanged from the previous year.

According to a survey conducted by Chichinohi.jp in 2026, 53.5% of respondents answered that they "plan to give a gift for Father's Day this year," which is almost flat compared to 54.3% the previous year. Even as prices continue to rise, over half answered they will "give again this year," suggesting that Father's Day has become firmly established as an event with a certain level of priority for consumers.

On the other hand, the percentage of people who "do not plan to give a gift" increased from 23.2% the previous year to 26.7%, revealing a shift from an "event to give to anyone" to an "event focused on those you truly want to give to." The background to this is thought to be the growing trend toward frugality and the impact of selective consumption caused by inflation.

Furthermore, the "undecided" group decreased from 22.3% to 19.4%, which highlights the trend of Father's Day gift consideration starting earlier. The spread of early-bird campaigns on e-commerce sites and social gifts (e-gifts) that can be sent without knowing the recipient's address has led to a polarization between "those who decide early" and "those who purchase right before," indicating that the Father's Day shopping season itself is becoming long-tailed.

Additionally, fixed-point surveys have shown that after peaking at 61.4% in 2022, the percentage of people "planning to give a Father's Day gift" has remained stable at around 53-54% in recent years. While the market size is entering a mature phase, keywords such as "proposal power that leaves no room for hesitation" and "mechanisms to easily convey gratitude" are likely to become crucial in the future Father's Day market.

- Gifts for fathers-in-law are also at 52.2%, almost level with results for biological fathers.

The percentage of people "planning to give a Father's Day gift to their father-in-law" was 52.2%, maintaining almost the same level as the previous year. This result suggests that Father's Day is firmly established as an event to "express gratitude not only to biological fathers but also to fathers-in-law." Conversely, those "not planning to give" increased slightly, showing signs of consumer behavior that "narrows down the recipients" due to inflation. The decrease in "undecided" respondents also suggests that the consideration period for Father's Day gifts is being brought forward due to recent e-commerce penetration and early-bird measures. Moving forward, demand is expected to increase further for "price ranges that don't make the recipient feel overly indebted" and "safe, practical gifts that are universally appreciated."

While Father's Day is widely established as an "event to convey gratitude," it is clear that changes are occurring in the ways of gifting and associated values. Over half responded they "plan to give a gift" to their biological fathers, and 52.2% answered they "plan to give again this year" to fathers-in-law, showing that Father's Day is rooted as an important opportunity for communication among relatives.

At the same time, selective consumption, such as "narrowing down recipients" and "choosing more practical items within a budget," is progressing due to inflation. Furthermore, with the spread of e-commerce and social gifts (e-gifts), the Father's Day shopping season is transforming into a long-tail model where "early consideration" and "last-minute purchase" coexist.

In the future Father's Day market, the balance of "a fail-safe standard feel" and "the convenience of easily expressing gratitude" will likely become an even more important keyword.

Father's Day Gift Awareness Survey 2026 Edition

[2026 Edition] Will you give a gift for Father's Day this year? (Survey on Father's Day)
https://chichinohi.jp/survey120/

Statistical surveys are published on Chichinohi.jp. Comparisons with the past are possible.
https://chichinohi.jp/fathersday/giftconscious/