[2026 Edition] 53.7% Gave Father's Day Gifts, Gifts to Fathers-in-Law at Same Level: Survey Results by 'chichinohi.jp'
According to the 2026 edition survey conducted by the information media 'chichinohi.jp' targeting 930 people nationwide, 53.7% gave a gift last Father's Day. Presents for fathers-in-law also reached the same number of 53.7%, showing it has become a standard practice. Meanwhile, only 24.8% spent time with their biological fathers and 7% with their fathers-in-law, making it a day mostly spent apart to express gratitude.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 00:30
- 🔍 Collected: May 25, 2026 at 16:01
- 🤖 AI Analyzed: May 26, 2026 at 07:21 (15h 20m after Collected)
'chichinohi.jp', a specialized information media site dedicated to Father's Day that disseminates various information, conducted a questionnaire among men and women in their teens to over 70s nationwide (930 people in total) asking, 'Did you give a gift last Father's Day?' and 'How did you spend last Father's Day?' and published the 2026 survey data.
■ Survey Topics
- 53.7% of people 'gave a present on Father's Day'. Maintaining over half for four consecutive years since 2023.
- Presents to fathers-in-law were also 53.7%, the same number as biological fathers. The normalization of Father's Day gifts to fathers-in-law is progressing.
- Responses indicating giving a present to a father-in-law increased for the third consecutive year. Responses indicating not giving decreased for the third consecutive year.
- 24.8% spend time with their biological father, and only 7% with their father-in-law. Over 90% have a 'Father's Day spent apart'.
[chichinohi.jp Survey Overview]
Survey Area: Nationwide
Survey Subject: chichinohi.jp
Survey Method: Internet survey
Survey Target: 930 men and women in their teens to over 70s
Survey Period: March 10 - March 31, 2026
- 53.7% of people 'gave a present on Father's Day'. Maintaining over half for three consecutive years since 2023.
According to a survey conducted by chichinohi.jp in 2026, 53.7% answered that they 'gave a gift last Father's Day', a slight decrease from 55.2% the previous year. Compared to Mother's Day, Father's Day tends to be less likely to lead to purchasing behavior due to reasons such as 'not knowing what to give' or 'having no custom of giving'. Also, due to the recent rise in prices, consumer behavior of 'prioritizing within a limited budget' is advancing, and it is possible that Father's Day was put on the back burner. On the other hand, since more than half are giving gifts, it has taken root as an 'event to convey gratitude'.
- Presents to fathers-in-law were also 53.7%, the same number as biological fathers. The normalization of Father's Day gifts to fathers-in-law is progressing.
The number of people who answered 'I gave a present to my father-in-law last Father's Day' was 53.7%, a slight increase from 52.1% the previous year. From this result, it can be seen that Father's Day has taken root as an 'opportunity to deepen the relationship not only with biological fathers but also with fathers-in-law'. In particular, the fact that more than half also give to their fathers-in-law indicates that Father's Day has a role of 'communication between relatives' rather than just a family event. On the other hand, gifts for fathers-in-law have difficulties such as 'not wanting to make them feel overly obliged' and 'preferences being hard to understand', so there is a tendency to emphasize 'safeness' and 'practicality'. Demand for food and gourmet gifts with a 'moderate sense of specialness' is likely to increase in the future.
- 24.8% spend time with their biological father, and only 7% with their father-in-law. Over 90% have a 'Father's Day spent apart'.
In this survey, 'spent separately' accounted for the majority for both biological fathers and fathers-in-law, indicating that Father's Day is changing from a 'day to celebrate by meeting directly' to a 'day to convey gratitude even when apart'.
In particular, 75.2% for biological fathers and 92.1% for fathers-in-law answered 'spent separately', showing that it has taken root as an 'event to convey gratitude while maintaining a reasonable distance' for fathers-in-law.
The background is thought to be the popularization of 'Father's Day where you can give a gift without meeting' due to the spread of EC and social gifts, in addition to the establishment of lifestyles living away from parents' homes.
Furthermore, the unique Japanese communication consciousness that emphasizes 'a sense of distance that does not make one feel overly obliged' is also thought to be influencing gifts for fathers-in-law.
On the other hand, there is also a slight upward trend in 'spent together', and the diversification of 'methods of conveying gratitude' can also be said to be a characteristic of the recent Father's Day market.
■ Survey Topics
- 53.7% of people 'gave a present on Father's Day'. Maintaining over half for four consecutive years since 2023.
- Presents to fathers-in-law were also 53.7%, the same number as biological fathers. The normalization of Father's Day gifts to fathers-in-law is progressing.
- Responses indicating giving a present to a father-in-law increased for the third consecutive year. Responses indicating not giving decreased for the third consecutive year.
- 24.8% spend time with their biological father, and only 7% with their father-in-law. Over 90% have a 'Father's Day spent apart'.
[chichinohi.jp Survey Overview]
Survey Area: Nationwide
Survey Subject: chichinohi.jp
Survey Method: Internet survey
Survey Target: 930 men and women in their teens to over 70s
Survey Period: March 10 - March 31, 2026
- 53.7% of people 'gave a present on Father's Day'. Maintaining over half for three consecutive years since 2023.
According to a survey conducted by chichinohi.jp in 2026, 53.7% answered that they 'gave a gift last Father's Day', a slight decrease from 55.2% the previous year. Compared to Mother's Day, Father's Day tends to be less likely to lead to purchasing behavior due to reasons such as 'not knowing what to give' or 'having no custom of giving'. Also, due to the recent rise in prices, consumer behavior of 'prioritizing within a limited budget' is advancing, and it is possible that Father's Day was put on the back burner. On the other hand, since more than half are giving gifts, it has taken root as an 'event to convey gratitude'.
- Presents to fathers-in-law were also 53.7%, the same number as biological fathers. The normalization of Father's Day gifts to fathers-in-law is progressing.
The number of people who answered 'I gave a present to my father-in-law last Father's Day' was 53.7%, a slight increase from 52.1% the previous year. From this result, it can be seen that Father's Day has taken root as an 'opportunity to deepen the relationship not only with biological fathers but also with fathers-in-law'. In particular, the fact that more than half also give to their fathers-in-law indicates that Father's Day has a role of 'communication between relatives' rather than just a family event. On the other hand, gifts for fathers-in-law have difficulties such as 'not wanting to make them feel overly obliged' and 'preferences being hard to understand', so there is a tendency to emphasize 'safeness' and 'practicality'. Demand for food and gourmet gifts with a 'moderate sense of specialness' is likely to increase in the future.
- 24.8% spend time with their biological father, and only 7% with their father-in-law. Over 90% have a 'Father's Day spent apart'.
In this survey, 'spent separately' accounted for the majority for both biological fathers and fathers-in-law, indicating that Father's Day is changing from a 'day to celebrate by meeting directly' to a 'day to convey gratitude even when apart'.
In particular, 75.2% for biological fathers and 92.1% for fathers-in-law answered 'spent separately', showing that it has taken root as an 'event to convey gratitude while maintaining a reasonable distance' for fathers-in-law.
The background is thought to be the popularization of 'Father's Day where you can give a gift without meeting' due to the spread of EC and social gifts, in addition to the establishment of lifestyles living away from parents' homes.
Furthermore, the unique Japanese communication consciousness that emphasizes 'a sense of distance that does not make one feel overly obliged' is also thought to be influencing gifts for fathers-in-law.
On the other hand, there is also a slight upward trend in 'spent together', and the diversification of 'methods of conveying gratitude' can also be said to be a characteristic of the recent Father's Day market.
FAQ
2026年の調査で、昨年の父の日にプレゼントを贈った人の割合は？
53.7%です。2023年から4年連続で半数を超えています。
義父への父の日ギフトを贈った人の割合はどのくらいですか？
実父と同数の53.7%で、前年の52.1%から微増しており、義父へのギフトが定番化しています。
父の日に父親と一緒に過ごす人の割合はどのくらいですか？
実父と一緒に過ごした人は24.8%、義父と一緒に過ごした人はわずか7%でした。
父の日ギフトを贈らない理由としてどのようなものがありますか？
「何を贈れば良いかわからない」「贈る習慣がない」といった理由や、近年の物価上昇により消費の優先順位が下がっている可能性が考えられます。
今回のアンケート調査の対象者と期間は？
全国の10代～70代以上の男女930名を対象に、2026年3月10日から3月31日にかけてインターネット調査で実施されました。