This Year's Mother's Day Trend: Mother's Day Gift Fatigue?! Increasing Burden in Choosing Mother's Day Presents Due to Anxiety Over Pleasing, Explosive Growth in Gift Options, Information Overload, and Monotony.
A survey by "Hahanohi.me" reveals "Mother's Day gift fatigue" among 1,235 people, caused by anxiety about pleasing mothers, overwhelming gift choices, information overload, and routine gifts. The industry proposes solutions using data and personalized diagnostics.
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- 📰 Published: May 2, 2026 at 21:45
- 🔍 Collected: May 2, 2026 at 13:31
- 🤖 AI Analyzed: May 2, 2026 at 13:33 (1 min after Collected)
The information media site "Hahanohi.me" (operated by Groov Inc., Kashiwa City, Chiba Prefecture), specializing in Mother's Day, has released a white paper on Mother's Day gifts based on a survey conducted among 1,235 men and women nationwide regarding their concerns about choosing Mother's Day gifts. The results revealed the reality of "Mother's Day gift fatigue," a social phenomenon unique to modern times.
## What is "Mother's Day Gift Fatigue" becoming a social issue?
In recent years, with the spread of social media and the evolution of e-commerce sites, the options for gifts have exploded. In addition to the "classic carnations," choices have diversified to include sweets, gourmet foods, beauty appliances, and experience-based gifts, which has ironically led to an increase in people feeling the psychological burden of "not knowing what the right answer is."
## Survey data shows the reality of "gift selection"
Approximately 70% struggle with gift selection: 73.7% of the total choose gifts while harboring some kind of concern.
The biggest concern is "anxiety about whether she will like it": 25.1% responded this way. The stronger the feelings for the recipient, the greater the pressure to avoid failure.
Exhaustion due to "excessive choice": "Getting the same thing every year (monotony)" and "too many choices to decide" are prominent examples of "gift fatigue" caused by information overload.
Survey information disclosure URL: https://hahanohi.me/survey136/
- Summary of survey respondents
- Gender and age of survey respondents
- Age of mothers of survey respondents
Do you have any concerns when choosing a Mother's Day gift?
- No particular concerns: 26.3%
- Don't know if she will like it: 25.1%
- Ends up being the same thing every year: 12.0%
- Can't think of anything to give: 11.4%
- Too many things I want to give, can't choose: 10.8%
- No money/budget: 7.5%
- Don't know mother's preferences: 3.1%
- Don't know if schedules will match: 2.2%
- Other: 0.9%
- Don't know where to buy: 0.6%
## Why does "Mother's Day Gift Fatigue" occur? The background
Information overload: The abundance of "recommended gift" information on the web and social media is considered one of the major factors making decision-making more difficult.
Beyond carnations: With the increase in gift options other than flowers, the psychological hurdle of having to delve deeper into the mother's preferences has risen.
Pressure of perfectionism: The desire to make gifts "Instagrammable" and express "ultimate gratitude" has transformed gift selection from a "fun event" into an "unavoidable task."
## Industry approaches to resolve "Mother's Day Gift Fatigue"
In response to this issue of "gift fatigue," related companies and services are proposing "optimization of selection methods."
### Choosing with data (Hahanohi.me)
Ranks honest survey results like "what mothers really wanted." By choosing based on statistical data rather than subjective opinions, the risk of failure and psychological burden are reduced.
https://hahanohi.me/
### Narrowing down by attributes (Example: CodeC Gift Selection)
"Best Match Mother's Day 2026 Mother's Day Gift Feature" provided by CodeC Gift Selection offers services that make it easier to clarify choices through filter formats, such as "Kyoto mood," "Family health first," and "Starbucks at home."
https://www.rakuten.co.jp/patie/contents/event/mothersday/
### Utilizing personalized diagnostics (Example: Monotomoi)
Services are emerging that utilize the latest diagnostic systems to analyze a mother's personality, lifestyle, and values to suggest optimal gifts. For example, the gift diagnostic service "Monotomoi" proposes story-rich gifts tailored to the mother's "type" simply by having the giver answer a few questions. By having technology take over the burden of thinking from scratch about "what would make her happy," it offers a new experience that fundamentally eliminates "gift fatigue" caused by indecision.
https://monotomoi.com/
## For Mother's Day 2026, "satisfaction" over "optimal solution"
"Hahanohi.me" believes that the value of a gift lies not just in the item itself, but in the gratitude behind it. We will continue to support the creation of an environment where everyone can express their thanks positively, by resolving "gift fatigue" caused by being swayed by information.
Mother's Day Gift Awareness Survey
[2026 Edition] Do you have any concerns when choosing a Mother's Day gift? (Mother's Day Survey)
https://hahanohi.me/survey136/
[Hahanohi.me Ap
## What is "Mother's Day Gift Fatigue" becoming a social issue?
In recent years, with the spread of social media and the evolution of e-commerce sites, the options for gifts have exploded. In addition to the "classic carnations," choices have diversified to include sweets, gourmet foods, beauty appliances, and experience-based gifts, which has ironically led to an increase in people feeling the psychological burden of "not knowing what the right answer is."
## Survey data shows the reality of "gift selection"
Approximately 70% struggle with gift selection: 73.7% of the total choose gifts while harboring some kind of concern.
The biggest concern is "anxiety about whether she will like it": 25.1% responded this way. The stronger the feelings for the recipient, the greater the pressure to avoid failure.
Exhaustion due to "excessive choice": "Getting the same thing every year (monotony)" and "too many choices to decide" are prominent examples of "gift fatigue" caused by information overload.
Survey information disclosure URL: https://hahanohi.me/survey136/
- Summary of survey respondents
- Gender and age of survey respondents
- Age of mothers of survey respondents
Do you have any concerns when choosing a Mother's Day gift?
- No particular concerns: 26.3%
- Don't know if she will like it: 25.1%
- Ends up being the same thing every year: 12.0%
- Can't think of anything to give: 11.4%
- Too many things I want to give, can't choose: 10.8%
- No money/budget: 7.5%
- Don't know mother's preferences: 3.1%
- Don't know if schedules will match: 2.2%
- Other: 0.9%
- Don't know where to buy: 0.6%
## Why does "Mother's Day Gift Fatigue" occur? The background
Information overload: The abundance of "recommended gift" information on the web and social media is considered one of the major factors making decision-making more difficult.
Beyond carnations: With the increase in gift options other than flowers, the psychological hurdle of having to delve deeper into the mother's preferences has risen.
Pressure of perfectionism: The desire to make gifts "Instagrammable" and express "ultimate gratitude" has transformed gift selection from a "fun event" into an "unavoidable task."
## Industry approaches to resolve "Mother's Day Gift Fatigue"
In response to this issue of "gift fatigue," related companies and services are proposing "optimization of selection methods."
### Choosing with data (Hahanohi.me)
Ranks honest survey results like "what mothers really wanted." By choosing based on statistical data rather than subjective opinions, the risk of failure and psychological burden are reduced.
https://hahanohi.me/
### Narrowing down by attributes (Example: CodeC Gift Selection)
"Best Match Mother's Day 2026 Mother's Day Gift Feature" provided by CodeC Gift Selection offers services that make it easier to clarify choices through filter formats, such as "Kyoto mood," "Family health first," and "Starbucks at home."
https://www.rakuten.co.jp/patie/contents/event/mothersday/
### Utilizing personalized diagnostics (Example: Monotomoi)
Services are emerging that utilize the latest diagnostic systems to analyze a mother's personality, lifestyle, and values to suggest optimal gifts. For example, the gift diagnostic service "Monotomoi" proposes story-rich gifts tailored to the mother's "type" simply by having the giver answer a few questions. By having technology take over the burden of thinking from scratch about "what would make her happy," it offers a new experience that fundamentally eliminates "gift fatigue" caused by indecision.
https://monotomoi.com/
## For Mother's Day 2026, "satisfaction" over "optimal solution"
"Hahanohi.me" believes that the value of a gift lies not just in the item itself, but in the gratitude behind it. We will continue to support the creation of an environment where everyone can express their thanks positively, by resolving "gift fatigue" caused by being swayed by information.
Mother's Day Gift Awareness Survey
[2026 Edition] Do you have any concerns when choosing a Mother's Day gift? (Mother's Day Survey)
https://hahanohi.me/survey136/
[Hahanohi.me Ap