Mother's Day Gift White Paper 2026 Edition, Released for Free. Unraveling Trends and Tendencies in the Mother's Day Gift Market through Questionnaire Statistical Survey. A survey on Mother's Day presents and gifts targeting men and women aged 10-70 (total 1,235 people) has been released.

"Hahanohi.me", an information media specializing in Mother's Day (operated by Groove Inc.), has released its research report "Mother's Day Gift White Paper 2026", which analyzes the 2026 Mother's Day market.

This white paper systematically compiles consumers' awareness, behavior, and trends regarding Mother's Day gifts, based on a nationwide questionnaire survey targeting 1,235 men and women aged 10 to 70.

It offers a multifaceted analysis of how the Mother's Day market is changing against the backdrop of rising prices, lifestyle shifts, and the advancement of digitalization.

Mother's Day Gift White Paper 2026 (Available for free)
https://hahanohi.me/mothersdaygift_whitepaper2026/

Mother's Day Gift White Paper 2026 Table of Contents

P.2 Introduction

P.4 Trends based on 2026 Statistical Survey and Comparative Topics with Fixed-Point Surveys

P.5 Trends based on 2026 Mother's Day Gift Statistical Survey and Fixed-Point Survey Comparison

P.16 Survey Outline

P.19 Respondent Attributes

P.20 Survey Summary

P.26 Mother's Day Gift White Paper 2026 - Survey Results

P.62 Mother's Day Gift 2026 Trend Forecast

P.65 Conclusion

P.4~ Trends based on 2026 Statistical Survey and Comparative Topics with Fixed-Point Surveys

1. "Gift Budget is Sacred": "Less than 4,000-5,000 yen" is the most common, and slightly increased year-on-year.

2. "Dichotomy with Frugality": Shift towards higher price points and the establishment of a segment choosing "non-material" appreciation.

3. "Early Gift Selection": Approximately 80% start considering gifts from April to around Golden Week.

4. "Consumable-oriented": "Consumables" (items that disappear) are mainstream for gifts. Food, sweets, and flowers rank high.

5. "Mother-in-law/Wife are also Mothers": Mother's Day gift recipients expanding to "mother-in-law and wife". Diversification of target demographic.

6. "Standardization of Social Gifts": Digitization and SNS integration of the gifting experience.

7. "Gift Fatigue": The dilemma of "enjoyment" versus "burden".

P.16~ Survey Outline

Survey 01. Survey on Last Year's Mother's Day
- 01-1. Did you give a gift for Mother's Day last year?
- 01-2. Did you give a gift to your mother-in-law for Mother's Day last year?
- 01-3. How did you spend Mother's Day last year?
- 01-4. How did you spend Mother's Day last year with your mother-in-law?

Survey 02. Survey on Frequency of Giving and Purchase Timing
- 02-1. How often do you give Mother's Day gifts?
- 02-2. How often do you give Mother's Day gifts to your mother-in-law?
- 02-3. When do you start specifically looking for (considering) Mother's Day presents?
- 02-4. When do you start specifically looking for (considering) Mother's Day presents for your mother-in-law?

Survey 03. Regarding Gift Content
- 03-1. Will you give a gift for Mother's Day this year?
- 03-2. Will you give a gift to your mother-in-law for Mother's Day this year?
- 03-3. What do you want to give for Mother's Day this year?
- 03-4. What do you want to give to your mother-in-law for Mother's Day this year?

Survey 04. Survey on Purchase Location
- 04-1. Where do you buy Mother's Day gifts?
- 04-2. Where do you buy Mother's Day gifts for your mother-in-law?
- 04-3. Do you refer to anything when choosing a Mother's Day present? How do you search?
- 04-4. Do you refer to anything when choosing a Mother's Day present for your mother-in-law? How do you search?
- 04-5. Is gift wrapping important when choosing a Mother's Day present?
- 04-6. Is gift wrapping important when choosing a Mother's Day present for your mother-in-law?

Survey 05. Survey on Gift Selection
- 05-1. Do you change your Mother's Day present every time?
- 05-2. Do you change your Mother's Day present for your mother-in-law every time?
- 05-3. What style of flowers do you feel is most suitable for Mother's Day?

Survey 06. Survey on Budget
- 06-1. What is your budget for Mother's Day gifts?
- 06-2. What is your budget for Mother's Day gifts for your mother-in-law?
- 06-3. Will recent price increases affect your Mother's Day gift budget and selection?

Survey 07. Survey on Gift Concerns
- 07-1. Do you have any concerns when choosing Mother's Day gifts?
- 07-2. Do you have any concerns when choosing Mother's Day gifts for your mother-in-law?
- 07-3. Do you ask the recipient about their preferences or what they want for Mother's Day presents in advance?
- 07-4. Do you ask your mother-in-law about her preferences or what she wants for Mother's Day presents in advance?