A Purpose Alliance Co-Creating 'Cultural Landscapes': GREENING and Landscape Products Partner for New Value Creation

In May 2026, GREENING Co., Ltd. (Shibuya-ku, Tokyo, Director & CEO: Masato Sekiguchi, hereinafter GREENING) concluded a share transfer agreement with Landscape Products Co., Ltd. (Shibuya-ku, Tokyo, Representative Directors: Shinichiro Nakahara, Yosuke Ikeda, hereinafter Landscape Products), starting a basic agreement for business integration and a capital and business alliance, thereby launching a 'Purpose Alliance' aimed at sustainable value creation. Furthermore, as a new joint project, they will distribute the podcast program 'Culture and the Economics of City Building - Culture Scapers' starting Tuesday, May 26, 2026.

■ Background of the Alliance

Under the vision of 'CULTURE SCAPING - Creating world-class Japanese cultural landscapes,' GREENING handles everything from the planning and development to the operation of food and beverage establishments, hotels, and commercial facilities. We have made it the starting point of our projects to interpret the context of specific locations, moving from planning to on-site operation, such as our signature F&B brand 'GARDEN HOUSE' which started in Kamakura, the 'MUSTARD HOTEL' developed on the rail tracks of Shimokitazawa, and 'Numazu Club,' an accommodation facility utilizing a tangible cultural property in Numazu.

Landscape Products, with 'creating landscapes' engraved in its company name, develops businesses across interior design, furniture, space, and art. Based in Sendagaya, they have proposed multifaceted lifestyles through their flagship store 'Playmountain' and cafe 'Tas Yard,' discovering 'only here' cultures and weaving them into experiences.

GREENING and Landscape Products will launch a 'Purpose Alliance' aimed at sustainable value creation by bringing together their respective expertise and co-editing their businesses, brands, and cultures. A Purpose Alliance is not a mere business tie-up or capital relationship; it is a relationship built on empathy for each other's philosophies and sense of purpose, to co-create new value and landscapes. It combines GREENING's ability to nurture places, implement them in society, and grow them into sustainable businesses with Landscape Products' perspective on editing culture and enriching the relationship between people and daily life. By overlapping these two, they will cross various domains such as space, food, hotels, retail, regions, crafts, and communities, to create the new landscapes required in the coming era. It's about nurturing experiences that remain in people's emotions and memories, values rooted in regions and cultures, and relationships that continue into the future, rather than just aiming for efficiency and expansion. Through this Purpose Alliance, both companies will leverage their strengths to propose new values and landscapes to society.

Following this alliance, Mr. Shinichiro Nakahara, Founder and Representative Director of Landscape Products, will be appointed as an Outside Director of GREENING, and Masato Sekiguchi, Director and CEO of GREENING, will be appointed as an Outside Director of Landscape Products. Furthermore, to enhance synergy, they plan to deploy interior supervision and design by Landscape Products in future restaurants and hotel spaces managed by GREENING, and will actively recruit to realize these plans.

■ Launch of the Podcast Program 'Culture and the Economics of City Building - Culture Scapers'

Based on this alliance, as a place to broadcast and share the cultural landscapes envisioned by both parties, the podcast program 'Culture and the Economics of City Building - Culture Scapers' will start on Tuesday, May 26, 2026.

■ Program Concept

Behind the culture that colors our lifestyles—food, art, fashion, music, and city building—there is always a dynamism of 'thought' and 'economy' that moves the times. This program is an intellectually curious talk show that invites key persons leading the culture scene as guests to delve deeply into the thinking that crosses culture and economy, which may seem contradictory at first glance. Along with GREENING Director & CEO Masato Sekiguchi and Landscape Products Founder & Representative Director Shinichiro Nakahara, the program welcomes Ryo Komuta, Editor-in-Chief of Japan's leading hip and unique fashion, culture, and lifestyle web magazine 'HOUYHNHNM,' as the MC. It will deliver a 'little time for learning' where cross-genre perspectives and practical knowledge intersect, every Tuesday morning at 7:00 AM. The three MCs will appear flexibly depending on the guest and theme. The first broadcast on Tuesday, May 26, will feature a talk by the three MCs, where Sekiguchi and Nakahara themselves will also talk about the background of the alliance.