BASE LAYER HOTEL NAGOYA NISHIKI to Join Mori, Michi, Ichiba 2026 for Its First Anniversary

GREENING Inc. of Shibuya, Tokyo, led by Director and CEO Masato Sekiguchi, together with FHG HOTELS of the Kasumigaseki Capital Group, led by Representative Director Hidekazu Ogata, will participate in Mori, Michi, Ichiba 2026, held in Gamagori, Aichi from Friday, May 22 to Sunday, May 24, 2026, to commemorate the first anniversary of the culture business hotel BASE LAYER HOTEL NAGOYA NISHIKI in Nagoya’s Nishiki district. The hotel will co-host the stage program LVRRY × BLH STAGE with LIVERARY, a web magazine based in Nagoya that shares local culture. BASE LAYER HOTEL will also operate a booth selling event-exclusive merchandise and BLH original goods. CHOWCHOW, an Italian restaurant also operated by GREENING, will open a special booth serving food and drinks available only at this event, creating a culture hub where visitors can spend time within the festival. Mori, Michi, Ichiba is one of the Tokai area’s largest outdoor music festivals, held at Laguna Beach and Lagunasia in Gamagori, Aichi. The event brings together more than 500 carefully selected shops from across Japan, while music across genres unfolds on multiple stages. Centered on goods, food, and music, the festival presents a wide range of cultures. BASE LAYER HOTEL NAGOYA NISHIKI, which opened in Nagoya’s Nishiki district, is built around the concept of “a new form of business hotel for enjoying the city.” As a hotel brand for culturally attuned businesspeople, it has energized the Nagoya area by connecting with the city and engaging with local culture. The hotel also works with LIVERARY on the culture media project YOUR CITY IS GOOD?, which introduces spots genuinely recommended by local editors, shop owners, artists, and other cultural figures. Through this, the hotel has served as a city hub and created ways to enjoy local culture from fresh perspectives. At Mori, Michi, Ichiba, where diverse cultures intersect, it will create a new community space. From Friday, May 22 to Sunday, May 24, the LVRRY × BLH STAGE culture stage will run for three days. Centered on DJ performances and joined by live acts, the lineup will cross through local culture. The program includes a highly anticipated rematch rap battle between Ryoff Karma and Yoshida of Triple Fire, as well as hip-hop live performances by Campa ella & RAMZA, hyu is1000, and Tokkuri. The party crew Yatto Aeta Ne, featuring Moto Kawabe, Yasunao Yoshida, TOMMY, and Licaxxx, will also appear, along with leading DJs and musicians including KENJI TAKIMI, Kotsu of CYK, Shokuhin Matsuri, and E.O.U. The stage aims to become a comfortable place to stay within the festival, like a hotel lounge where music flows and people gather. At the BASE LAYER HOTEL booth next to the stage, event-exclusive original T-shirts and bandanas, as well as hotel original goods, will be sold. Original BASE LAYER HOTEL stickers will also be distributed. In addition, CHOWCHOW, the Italian restaurant in Oku-Shibuya operated by GREENING, will make a special appearance. It will serve a CHOWCHOW special salted chicken curry available only at this event, carefully selected natural wines, smoky mezcal soda, and BASE LAYER HOTEL original craft beer, energizing the gathering space through food. The festival will host a cultural platform where music, food, and people come together. BASE LAYER HOTEL is a basic-function hotel that supports comfortable stays and enjoyable city exploration. It is a culture business hotel that offers fresh lodging experiences to all guests, from business travelers to tourists, regardless of age, gender, or nationality. With connections to the city, strong stay quality, and content that captures the present moment, the hotel uses creatively conceived hospitality to turn lodging itself into travel value. It is a hotel equipped with the new era’s basic functions, or “base layer.” CHOWCHOW is a restaurant where guests can enjoy dishes based on Italian regional cuisine, infused with the chef’s playful creativity, together with natural wines. From appetizers to main dishes, the menu ranges from simple plates that bring out the flavor of the ingredients to catchy, inventive dishes that invite guests to try something new. FHG HOTELS, operated by fav hospitality group Inc., is a hospitality innovation company that aims to seamlessly connect creativity, technology, and finance to create new forms of play and hospitality suited to the times. Its portfolio includes fav, a hotel brand suited for group stays; the upper-tier brand FAV LUX; the high-end hotel seven x seven, which defines a new kind of luxury; its sister brand edit x seven; and the culture business hotel BASE LAYER HOTEL. The group operates 20 properties across Japan and plans to open more than 20 additional facilities by the end of 2027. It is also actively developing new hotel content through collaborations with other industries and improving hotel experiences through DX and AI. GREENING’s vision is “CULTURE SCAPING: creating cultural landscapes in Japan that can be proudly shared with the world.” The company deeply understands local cultures and histories and promotes urban development that creates new value connected to the future. With creative digital marketing as its strength, GREENING handles planning, development, and operation for diverse projects, mainly in food and beverage, hotels, and commercial facilities, through storytelling and experience design.