Commercial Space "reload" Born on Shimokitazawa's Former Railway Tracks Celebrates 5th Anniversary with "Meguru" Themed Anniversary Event
Shimokitazawa's commercial space "reload" will hold a 5th-anniversary event themed "Meguru" (Circulation) on May 30th (Sat) and 31st (Sun). The event will feature a demonstration experiment-type light art experience that emits light solely from solar energy, pop-ups showcasing food, interior design, and music culture, and a market where diverse people, goods, and things intersect.
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- 📰 Published: May 8, 2026 at 00:00
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GREENING Inc. (Shibuya-ku, Tokyo; CEO: Masato Sekiguchi) operates "reload," a commercial space in Shimokita Senrogai, which will hold an anniversary event celebrating its 5th anniversary over two days, May 30th (Saturday) and May 31st (Sunday). With the overall theme of "Meguru" (Circulation), the event will feature a demonstration experiment-type light art experience that emits light solely from solar energy, pop-ups showcasing food, interior design, and music culture, and a market where diverse people, goods, and things intersect.
On the first day, May 30th (Saturday), a running event will be held in collaboration with "COSMOS JUICE TOMIGAYA," circulating through the surrounding area and creating a linked circulation between the facility and the community. Furthermore, each unique reload store will also hold limited-time events, offer original menus, and conduct various campaigns.
In addition, the art exhibition planned for this project will be held from May 25th (Monday) to June 4th (Thursday), including the two main anniversary days, creating a space that can be enjoyed by more people for a longer period.
■ About the Theme "Meguru"
Shimokitazawa's independent store street "reload" opened in 2021 with the concept of circulation and lingering. The theme of this event, "Meguru," returns to its name, designing a circulatory experience that encourages movement and lingering throughout the entire facility. It aims to create an immersive space where visitors naturally circulate from the entrance to the back, fostering new encounters and encouraging them to stay. We will prepare content that will be newly "reloaded" through connections with the unique stores that color the facility and the customers who visit.
■ Content Overview
An art exhibition woven with space and light, and a market event where diverse people, goods, and things intersect. A limited-time project will be developed, bringing together sophisticated culture, from food and interior design to music.
1. ART: Entrance Hall
Marjan van Aubel x Do it Theater "Solar Placemaking"
A special art exhibition themed "Solar Placemaking" will be held. The exhibition will feature the first domestic display of works by solar designer Marjan van Aubel in the Entrance Hall of reload. This work, which beautifully fuses light, space, and energy, shows completely different expressions depending on the weather, time of day, and how light enters. With the desire for everyone to fully appreciate these "changes due to the acceptance of natural light," this exhibition will be held with a special "satellite period" rather than being limited to the two anniversary days. It is a proposal for "a new form of art" in urban spaces, where environmental consideration and sophisticated product design coexist. Please visit to find inspiration for a sustainable lifestyle.
Instagram: https://www.instagram.com/solarplacemaking_jp/
Location: Entrance Hall
Period: May 25th (Mon) - June 4th (Thu)
Time: 9:00 - 21:00 (according to Entrance Hall opening hours)
Marjan van Aubel
A pioneer in solar design based in Amsterdam, Netherlands. Her works are housed in New York's MoMA and Paris's Centre Pompidou. She has also worked on projects that elevate solar energy into art in public spaces around the world, such as designing the solar panel roof for the Dutch Pavilion at Expo 2020 Dubai and the Solar Pavilion at Dutch Design Week. She has numerous collaborations with global brands such as Lexus, COS, and Swarovski.
Instagram: https://www.instagram.com/marjanvanaubel/
Do It Theater
Do it Theater is a collective that has produced the time, atmosphere, and relationships created when people gather. Starting from the experience of film, they create new meanings in spaces by traversing elements such as music, art, and urban spaces. They have updated cityscapes and human relationships and initiated communities and cultures through drive-in theaters, outdoor screenings, and disused land. In recent years, they have also connected with themes such as energy and local communities, exploring new relationships with society.
https://www.ditjapan.com/
2. POP-UP
1F STUDIO | KITCHEN
COSMOS JUICE POP-UP
COSMO
On the first day, May 30th (Saturday), a running event will be held in collaboration with "COSMOS JUICE TOMIGAYA," circulating through the surrounding area and creating a linked circulation between the facility and the community. Furthermore, each unique reload store will also hold limited-time events, offer original menus, and conduct various campaigns.
In addition, the art exhibition planned for this project will be held from May 25th (Monday) to June 4th (Thursday), including the two main anniversary days, creating a space that can be enjoyed by more people for a longer period.
■ About the Theme "Meguru"
Shimokitazawa's independent store street "reload" opened in 2021 with the concept of circulation and lingering. The theme of this event, "Meguru," returns to its name, designing a circulatory experience that encourages movement and lingering throughout the entire facility. It aims to create an immersive space where visitors naturally circulate from the entrance to the back, fostering new encounters and encouraging them to stay. We will prepare content that will be newly "reloaded" through connections with the unique stores that color the facility and the customers who visit.
■ Content Overview
An art exhibition woven with space and light, and a market event where diverse people, goods, and things intersect. A limited-time project will be developed, bringing together sophisticated culture, from food and interior design to music.
1. ART: Entrance Hall
Marjan van Aubel x Do it Theater "Solar Placemaking"
A special art exhibition themed "Solar Placemaking" will be held. The exhibition will feature the first domestic display of works by solar designer Marjan van Aubel in the Entrance Hall of reload. This work, which beautifully fuses light, space, and energy, shows completely different expressions depending on the weather, time of day, and how light enters. With the desire for everyone to fully appreciate these "changes due to the acceptance of natural light," this exhibition will be held with a special "satellite period" rather than being limited to the two anniversary days. It is a proposal for "a new form of art" in urban spaces, where environmental consideration and sophisticated product design coexist. Please visit to find inspiration for a sustainable lifestyle.
Instagram: https://www.instagram.com/solarplacemaking_jp/
Location: Entrance Hall
Period: May 25th (Mon) - June 4th (Thu)
Time: 9:00 - 21:00 (according to Entrance Hall opening hours)
Marjan van Aubel
A pioneer in solar design based in Amsterdam, Netherlands. Her works are housed in New York's MoMA and Paris's Centre Pompidou. She has also worked on projects that elevate solar energy into art in public spaces around the world, such as designing the solar panel roof for the Dutch Pavilion at Expo 2020 Dubai and the Solar Pavilion at Dutch Design Week. She has numerous collaborations with global brands such as Lexus, COS, and Swarovski.
Instagram: https://www.instagram.com/marjanvanaubel/
Do It Theater
Do it Theater is a collective that has produced the time, atmosphere, and relationships created when people gather. Starting from the experience of film, they create new meanings in spaces by traversing elements such as music, art, and urban spaces. They have updated cityscapes and human relationships and initiated communities and cultures through drive-in theaters, outdoor screenings, and disused land. In recent years, they have also connected with themes such as energy and local communities, exploring new relationships with society.
https://www.ditjapan.com/
2. POP-UP
1F STUDIO | KITCHEN
COSMOS JUICE POP-UP
COSMO