Culture Business Hotel "BASE LAYER HOTEL NAGOYA NISHIKI" Launches New Service "ROOM 0" by BLH, Allowing Guests to Easily Enjoy Sports While Traveling!

GREENING Inc. (Shibuya-ku, Tokyo; CEO: Masato Sekiguchi), in collaboration with FHG HOTELS (Kasumigaseki Capital Group; Representative Director: Hidekazu Ogata), has launched a new service, "ROOM 0" by BLH, at the culture business hotel "BASE LAYER HOTEL NAGOYA NISHIKI" in Nishiki, Nagoya. As the first phase, with the cooperation of New Balance, running wear and shoes are available for rent. This initiative creates an environment where guests can easily enjoy sports even while traveling.

Additionally, a special hotel stay experience was provided to staff members of "emmi," a women's brand that handles daily wear, wellness, and training wear, who participated in the "Nagoya Women's Marathon 2026" held on March 8, 2026. This release also reports on the details of that implementation.

**■ What is the new service "ROOM 0" by BLH?** "ROOM 0" by BLH is an initiative that allows guests to easily enjoy lifestyle and sports starting from the hotel. "ROOM 0" refers to the zero point before entering the room. It aims to support the entire stay experience by creating an environment where guests can enjoy sports and culture even before their stay, allowing them to continue their daily activities while traveling. As the first phase, New Balance running wear and shoes are available for rent to guests. This will be rolled out for approximately six months starting from late March 2026. In the future, the initiative plans to expand beyond running to various other sports genres.

**■ Providing a special hotel stay experience to the emmi team**