New Service 'Asuken Biz Plan' to Promote DX in Employee Cafeterias

Green House Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; Representative Director and President: Chiaki Tanuma; hereinafter, Green House) will begin offering a new service, "Asuken Biz Plan," starting April 1st. This service is linked with the AI meal management app "Asuken," developed and operated by asken Co., Ltd., a group company (100% owned by Green House Group).

This service is an employee cafeteria solution that evolves employee cafeterias into a foundation supporting corporate health management by linking "operational information" of employee cafeterias with each employee's "meal and health data" on the app.

■ Background to the Service Launch

In recent years, the diversification of work styles has led to dispersed office attendance frequencies, causing changes in opportunities to use employee cafeterias and contact points with users. On the other hand, the dissemination of information such as menus and event details has relied on bulletin boards and verbal communication, posing a challenge that the cafeteria's initiatives and appeal were not sufficiently conveyed. Furthermore, while employee cafeterias are important places for supporting employee health, the mechanisms to link daily meals with health awareness were insufficient.

Therefore, Green House conceived a system to digitize information dissemination from employee cafeterias, build continuous contact points with users, and encourage health awareness through meals. As part of this initiative, we developed the new service "Asuken Biz Plan," which is linked with the AI meal management app "Asuken," popular among many individual users.

■ Overview of "Asuken Biz Plan"

"Asuken Biz Plan" is a service provided to our contracted corporate clients, offering information such as menus provided in employee cafeterias, sales status, and announcements from the cafeteria through the AI meal management app "Asuken." Users of "Asuken," regardless of whether they use the paid or free version, will be able to use this function by entering a dedicated code for "Asuken Biz Plan."

【Main Features】

① Menu Display with Photos:

　　Displays menus offered in the cafeteria within "Asuken" with photos, designed for easy visual selection.

② Announcement Delivery:

　　Timely delivery of announcements from the cafeteria, such as event and fair information, and business hours, via the app.

③ Real-time Sales Status Display:

　　Displays the cafeteria's sales status to support smooth usage.

④ Visualization of Consumed Menus (Meal Record):

　　Displays the nutritional balance of meals eaten in the cafeteria and advice from registered dietitians.

⑤ Menu Evaluation Function:

　　Collects user feedback and utilizes it for improving cafeteria operations.

■ Future Developments

Green House will further strengthen its initiatives to support corporate health management through the "Asuken Biz Plan." Going forward, we plan to expand the number of adopting companies and promote functional improvements and service enhancements based on user feedback.

We will also actively engage in new initiatives that connect the cafeteria experience with health promotion, such as collaborative projects with menus supervised by "Asuken" official recipe books and the implementation of health events.

By maximizing the group synergy between Green House and asken, we will provide a consistent food experience from meal recording to health management. Our group will continue to strive to be a presence that supports corporate health management.

【About Green House Group】

The Green House Group operates various businesses related to food and hospitality, including contract food service (providing food services in government offices, offices, factories, schools, hospitals, elderly care facilities, etc.), restaurant business, and hotel management business. As of the end of March 2025, the group's annual sales are 183.7 billion yen, and it operates 2,953 locations.

【About the AI Meal Management App "Asuken"】

"Asuken" is an AI meal management app that displays the calories and nutrients of meals simply by scanning meal images or barcodes, allowing users to instantly see surpluses or deficiencies against their target energy intake and various nutrients. It provides feedback on meal content and dietary advice supervised by registered dietitians, thereby supporting users in reflecting on their meals and enhancing their "meal selection ability" to know what to eat next.

"Asuken" aims to become everyone's "personal dietitian" through the power of technology, realizing healthy eating habits at all life stages.

・No. 1 in Japan for downloads, sales, and active users*¹

・Over 13 million cumulative members*²

・Over 150,000 menu items

・Graphs showing surpluses/deficiencies for calories and 14 types of nutrients*³

・Over 200,000 AI-automatically displayed advice patterns

・Over 10 billion meal records*⁴

*1: Downloads, revenue, and active users in "Nutrition & Diet" across Japan's App Store and Google Play Store combined, from 2022-2025 (as of January 2026, according to Sensor Tower research)

*2: Cumulative members as of October 2025

*3: For Asuken Diet Basic Course. The types displayed vary depending on the meal advice course.

*4: Cumulative meal records as of December 2025

Official website for the meal management app "Asuken": https://www.asken.jp/

Additionally, we offer the corporate health management service "Asuken Plus," which utilizes "Asuken" data and know-how to support employees in improving their diet and enhancing health literacy. Through lifestyle disease prevention and health promotion, it also contributes to improving productivity, such as by reducing presenteeism.

Health Management Service "Asuken Plus": https://www.asken.jp/lp/corporation/