Gree X strengthens AI utilization support for clients through "Aumo" service renewal
Gree X will integrate multiple services provided individually as DX solutions into the "Aumo" brand, strengthening the provision of AI functions to users and clients. The company aims to provide one-stop support spanning online and offline, from awareness to experience and post-purchase relationship building.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:30
- 🤖 AI Analyzed: April 21, 2026 at 05:38 (426h 7m after Collected)
Gree X Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Kazuhisa Adachi; a wholly owned subsidiary of Gree Holdings Co., Ltd.; hereinafter "Gree X") will integrate multiple services individually provided as DX solutions into the "Aumo" brand, strengthening the provision of AI functions to users and clients. Concurrently, Aumo's brand concept and logo will be refreshed, with deployment sequentially starting from April 3, 2026.
Through brand integration, diverse DX/AX solutions such as outing communities, store attraction support SaaS, and utilization of SNS, influencers, and creators will be unified under the "Aumo" name. This will enable one-stop support spanning online and offline, from awareness to experience and post-purchase relationship building.
・For more details: "Aumo" service site (https://amb.aumo.jp/)
## Background of Brand Integration
Aumo has primarily provided an outing community app with over 5.5 million cumulative downloads, centered on the dining, accommodation, and tourism sectors, as well as marketing SaaS for store operators. In its solution business, it has also developed social media marketing and influencer marketing support in the lifestyle domain.
Under the government's goal of "60 million inbound tourists and 15 trillion yen in consumption by 2030," the number of inbound tourists in 2025 has already exceeded 42 million (※1), and inbound consumption has rapidly grown to 9 trillion yen (※2). Now, at the entrance of a further growth phase towards 2030, capturing inbound demand presents a significant opportunity for businesses in the tourism sector.
However, the reality is that many companies are unable to embark on new initiatives due to labor shortages. Our company will support the growth of these businesses by combining AI utilization for operational efficiency and enhanced customer attraction.
By integrating the DX solution business into the Aumo brand, we will establish a system that can provide one-stop support for customer attraction initiatives. Through integrated online and offline support, we aim to create an environment where local businesses can grow beyond the constraints of labor shortages.
## New Brand Concept and Logo Design
In conjunction with the brand integration, Aumo's brand concept and logo design have been refreshed. The brand name notation will also change from "aumo" to "Aumo".
Through brand integration, diverse DX/AX solutions such as outing communities, store attraction support SaaS, and utilization of SNS, influencers, and creators will be unified under the "Aumo" name. This will enable one-stop support spanning online and offline, from awareness to experience and post-purchase relationship building.
・For more details: "Aumo" service site (https://amb.aumo.jp/)
## Background of Brand Integration
Aumo has primarily provided an outing community app with over 5.5 million cumulative downloads, centered on the dining, accommodation, and tourism sectors, as well as marketing SaaS for store operators. In its solution business, it has also developed social media marketing and influencer marketing support in the lifestyle domain.
Under the government's goal of "60 million inbound tourists and 15 trillion yen in consumption by 2030," the number of inbound tourists in 2025 has already exceeded 42 million (※1), and inbound consumption has rapidly grown to 9 trillion yen (※2). Now, at the entrance of a further growth phase towards 2030, capturing inbound demand presents a significant opportunity for businesses in the tourism sector.
However, the reality is that many companies are unable to embark on new initiatives due to labor shortages. Our company will support the growth of these businesses by combining AI utilization for operational efficiency and enhanced customer attraction.
By integrating the DX solution business into the Aumo brand, we will establish a system that can provide one-stop support for customer attraction initiatives. Through integrated online and offline support, we aim to create an environment where local businesses can grow beyond the constraints of labor shortages.
## New Brand Concept and Logo Design
In conjunction with the brand integration, Aumo's brand concept and logo design have been refreshed. The brand name notation will also change from "aumo" to "Aumo".