"Nagomimachi no Uta: Portrait Edition," produced by Grass Family., wins Grand Prize at the "Furusato CM Awards Kumamoto 2026"!
A commercial for Nagomi Town, Kumamoto Prefecture, produced by Grass Family., has won the Grand Prize at the "Furusato CM Awards Kumamoto 2026."
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 18:58
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1394h 28m after Published)
Grass Family. (Headquarters: Ebina City, Kanagawa Prefecture; Representative Director & CEO: Takashi Ogino), a regional co-creation company that generates value by connecting regions, cities, and people, is pleased to announce that our 2025 video work, "Nagomimachi no Uta: Portrait Edition," has won the Grand Prize at the "Furusato CM Awards Kumamoto 2026," hosted by Kumamoto Asahi Broadcasting (KAB).
This achievement follows the success of our video work "Anata ni, Nagomi wo. ~Nagomi Town, Kumamoto Prefecture~," which won the Excellence Award at the 7th Japan International Tourism Film Festival (Japan Category, City Promotion) in 2025. This marks the second award received for our city promotion work for Nagomi Town.
Watch the winning entry here:
■ About the winning work: "Nagomimachi no Uta: Portrait Edition"
This work was produced as part of the city promotion for Nagomi Town, Kumamoto Prefecture. It weaves together the beautiful scenery of Nagomi Town and the vibrant expressions of the people who gather there, set to an original song and visuals. With the theme of "a town you want to visit, a town you want to live in," we pursued an expression that would leave a lasting impression on the hearts and ears of viewers.
The work was selected for the Grand Prize out of 29 entries from 15 municipalities at the "Furusato CM Awards Kumamoto 2026." The judges commented: "The smiles of the residents, combined with a catchy melody and gentle lyrics that make you want to hum along, highlight the charm of the town. It is a warm video that makes you want to visit and live in Nagomi Town."
FAQ
What is the title of the video work that won the Grand Prize at the "Furusato CM Awards Kumamoto 2026"?
The winning video work is titled "Nagomimachi no Uta: Portrait Edition."
Who produced the award-winning video, "Nagomimachi no Uta: Portrait Edition"?
The video was produced by Grass Family., a regional co-creation company.
In which prefecture is Nagomi Town, the subject of the award-winning video, located?
Nagomi Town is located in Kumamoto Prefecture.
What was the main theme or message conveyed by "Nagomimachi no Uta: Portrait Edition"?
The main theme of the video was "a town you want to visit, a town you want to live in."
What specific aspects of Nagomi Town did the judges praise in their comments about the winning video?
The judges praised the smiles of the residents, a catchy melody, and gentle lyrics that highlight the town's charm.