"Nagomi-machi no Uta: Portrait Edition" produced by Grass Family. wins Grand Prize at "Furusato CM Grand Prix Kumamoto 2026"!
A commercial for Nagomi Town, Kumamoto Prefecture, produced by Grass Family., has won the Grand Prize at the "Furusato CM Grand Prix Kumamoto 2026."
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 18:58
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1394h 28m after Published)
Grass Family. (Headquarters: Ebina City, Kanagawa Prefecture; Representative Director & CEO: Takashi Ogino), a regional co-creation company that generates value by connecting regions, cities, and people, is pleased to announce that our 2025 video work, "Nagomi-machi no Uta: Portrait Edition," has won the Grand Prize at the "Furusato CM Grand Prix Kumamoto 2026," hosted by Kumamoto Asahi Broadcasting (KAB).
This follows the success of our video work "Anata ni, Nagomi wo. ~Nagomi Town, Kumamoto Prefecture~," which received an Excellence Award at the 7th Japan International Tourism Film Festival (Japan Category: City Promotion) in 2025. This marks the second award received for our city promotion work for Nagomi Town.
Watch the winning entry here:
■ About the winning work: "Nagomi-machi no Uta: Portrait Edition"
This work was produced as part of the city promotion for Nagomi Town, Kumamoto Prefecture. It weaves together the beautiful scenery of Nagomi Town and the lively expressions of the people who gather there through original music and visuals. With the theme of "a town you want to visit and live in," we pursued an expression that would leave a deep impression on the hearts and ears of viewers.
The work was selected for the Grand Prize out of 29 entries from 15 municipalities at the "Furusato CM Grand Prix Kumamoto 2026." The judges commented: "The smiles of the residents, combined with a catchy melody and gentle lyrics that make you want to hum along, highlight the town's charm. It is a warm video that makes you want to visit and live in Nagomi Town."
FAQ
What is the title of the video work that won the Grand Prize at the "Furusato CM Grand Prix Kumamoto 2026"?
The winning video work is titled "Nagomi-machi no Uta: Portrait Edition".
Who is the company responsible for producing the award-winning video for Nagomi Town?
Grass Family., a regional co-creation company, is the producer of the award-winning video for Nagomi Town.
What was the main theme or message conveyed by the winning video, "Nagomi-machi no Uta: Portrait Edition"?
The main theme of the winning video was "a town you want to visit and live in," aiming to leave a deep impression on viewers.
How many entries were submitted to the "Furusato CM Grand Prix Kumamoto 2026" for the Grand Prize consideration?
There were 29 entries from 15 municipalities submitted for the Grand Prize at the "Furusato CM Grand Prix Kumamoto 2026".
What specific aspects of the video did the judges praise in their comments for the Grand Prize win?
The judges praised the smiles of the residents, a catchy melody, and gentle lyrics that highlight the town's charm and make viewers want to visit and live there.