[Keio Shinjuku] Baumkuchen Specialty Store 'Nenrinya' Opens for a Limited Time. Summer-exclusive 'Pistachio' Debuts
Nenrinya, a baumkuchen specialty store operated by Grapestone Co., Ltd., will have a pop-up at Keio Department Store Shinjuku from June 11 to June 30. The summer-exclusive 'Pistachio-scented Mount Baum' will debut, alongside a variety of products for gift-giving.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 19:30
- 🔍 Collected: June 4, 2026 at 10:51
- 🤖 AI Analyzed: June 5, 2026 at 08:03 (21h 11m after Collected)
Based in Ginza, Nenrinya is a Japanese-born baumkuchen specialty store known for its white noren. Developed through years of research, its unique textures and flavors have made it a representative taste of Tokyo. The brand will open at Keio Shinjuku for a limited time, offering perfect options for summer gifts and Father's Day presents.
[Main Products]
- Pistachio-scented Mount Baum (1 pc): 972 yen
- Summer Mount Baum Assortment (2 pcs): 1,944 yen
- Mount Baum Shikkarime (1 pc): 864 yen
- Summer Limited Bite-sized Baum Assortment (4 types, 5-15 pcs): 1,512 - 4,200 yen
- Various hole-type baumkuchens are also available.
Event Information
- Period: June 11 (Thu) - June 30 (Tue), 2026
- Location: Keio Department Store Shinjuku, MB Floor Confectionery Event Space
FAQ
Where and when will Nenrin-ya have a limited-time store?
Nenrin-ya will have a limited-time store at the Keio Department Store Shinjuku Branch MB Floor Confectionery Event Space from June 11, 2026 (Thursday) to June 30, 2026 (Tuesday).
What is the new summer limited edition product?
The new summer limited edition product is the 'Pistachio Aroma Mount Baum.' It uses a paste made from roasted California pistachios, combined with a rich buttery dough for a luxurious taste.
What is included in the 'Summer Mount Baum Assortment'?
The 'Summer Mount Baum Assortment' includes two items: the representative 'Mount Baum Firm Sprout' and the summer limited 'Pistachio Aroma Mount Baum'.
What types of bite-sized baumkuchen are available?
There are four types of bite-sized baumkuchen: 'Mount Baum Firm Sprout,' 'Straight Baum Soft Sprout,' 'Pistachio Aroma Mount Baum,' and 'Mount Baum Matcha.'
What are the characteristics of Nenrin-ya?
Nenrin-ya is a specialty baumkuchen store that was born in 2007. It is known for its unique texture and flavor, offering popular products like the 'Mount Baum Firm Sprout.'