[Keio Department Store Shinjuku] Osaka's Exclusive 'THE CARAMEL CROWN' Debuts! Featuring Melting Caramel Sand
THE CARAMEL CROWN, a caramel sweets specialty store operated by Grapestone Co., Ltd., will open a limited-time pop-up store at Keio Department Store Shinjuku from May 28 to June 10.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:20
- 🔍 Collected: May 21, 2026 at 12:01
- 🤖 AI Analyzed: May 21, 2026 at 12:25 (23 min after Collected)
THE CARAMEL CROWN, a caramel sweets specialty store operated by Grapestone Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo), will open a pop-up store at the Keio Department Store Shinjuku MB Floor Confectionery Event Space from Thursday, May 28, to Wednesday, June 10, 2026.
Osaka-born caramel sweets brand debuts in the Shinjuku area
Having opened as an exclusive brand at Hankyu Umeda Main Store last April and drawing long lines every day, this popular brand is finally making its Shinjuku debut. The highlight is the brand's flagship product, 'THE Butter Caramel Sand,' known for its melting, raw texture.
[Highlight] Melting texture! New sensation caramel sand
The main focus is the buttery, rich 'Butter Caramel' filling with a melting, raw texture. By using the 'Melty Robe' method—wrapping chunks of freshly cooked, gooey butter caramel in fondant—the brand has perfected a sandwich that offers the softness of a freshly made treat.
■ Product Lineup
- THE Butter Caramel Sand: 5 pieces 1,188 JPY, 8 pieces 1,944 JPY, 12 pieces 2,916 JPY
- Caramel Mille-feuille: 5 pieces 1,080 JPY
- Caramel Cake: 4 pieces 1,134 JPY
- Caramel Crown Gift Box: 12 pieces 3,240 JPY, 20 pieces 5,400 JPY
[Event Information]
- Period: Thursday, May 28 - Wednesday, June 10, 2026
- Location: Keio Department Store Shinjuku, MB Floor Confectionery Event Space
Osaka-born caramel sweets brand debuts in the Shinjuku area
Having opened as an exclusive brand at Hankyu Umeda Main Store last April and drawing long lines every day, this popular brand is finally making its Shinjuku debut. The highlight is the brand's flagship product, 'THE Butter Caramel Sand,' known for its melting, raw texture.
[Highlight] Melting texture! New sensation caramel sand
The main focus is the buttery, rich 'Butter Caramel' filling with a melting, raw texture. By using the 'Melty Robe' method—wrapping chunks of freshly cooked, gooey butter caramel in fondant—the brand has perfected a sandwich that offers the softness of a freshly made treat.
■ Product Lineup
- THE Butter Caramel Sand: 5 pieces 1,188 JPY, 8 pieces 1,944 JPY, 12 pieces 2,916 JPY
- Caramel Mille-feuille: 5 pieces 1,080 JPY
- Caramel Cake: 4 pieces 1,134 JPY
- Caramel Crown Gift Box: 12 pieces 3,240 JPY, 20 pieces 5,400 JPY
[Event Information]
- Period: Thursday, May 28 - Wednesday, June 10, 2026
- Location: Keio Department Store Shinjuku, MB Floor Confectionery Event Space
FAQ
Where can I buy THE CARAMEL CROWN in Shinjuku?
It is available at the confectionery event space on the MB floor of Keio Department Store Shinjuku from May 28 to June 10, 2026.
What is special about THE Butter Caramel Sand?
It uses a unique 'Melty Robe' method to wrap molten butter caramel in fondant, maintaining the texture of freshly cooked caramel.
Can I reserve the products?
The text does not mention reservation policies. Please note that items may sell out due to high popularity.