[First Appearance in Shinjuku] Sold-Out-Guaranteed Strawberry Sweets Specialty Store "VERY RUBY CUT" to Appear for a Limited Time at Keio Shinjuku Store!
Strawberry sweets specialty store "VERY RUBY CUT" will make its first limited-time appearance at Keio Department Store Shinjuku from May 7 (Thursday) to May 27 (Wednesday), 2026. The store, known for its "Ichigo Milk Sand" which has sold over 4.5 million units and topped sales rankings, will bring its popular items to Shinjuku.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:31
- 🤖 AI Analyzed: April 30, 2026 at 14:30 (2h 58m after Collected)
SWEETS brand "VERY RUBY CUT", operated by GRAPESTONE Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo), which manages "Nenrinkka", "Tokyo Banana World", etc., will be opening a pop-up store at "Keio Department Store Shinjuku MB Floor Confectionery Sales Event Space" from May 7 (Thursday) to May 27 (Wednesday), 2026.
https://www.veryrubycut.jp/
Strawberry Sweets Specialty Store "VERY RUBY CUT" Makes Its First Appearance in Shinjuku!
The concept of "VERY RUBY CUT" is "a strawberry sweets specialty store that cooks the charm of strawberries". We carefully select the "delicious strawberries" from all over the world, then "cook them even more deliciously" and are particular about the "delicious texture" that allows you to fully enjoy their charm.
Masterpiece "Ichigo Milk Sand"
Our masterpiece, "Ichigo Milk Sand", has sold a cumulative total of 4.5 million units and has won 1st place for two consecutive years in the "Ecute Shinagawa Standard Souvenir Sweets Sales Ranking (※)". It is so popular that there is a daily queue at its only permanent store, Ecute Shinagawa. Such a "VERY RUBY CUT" will make its first limited-time appearance at Keio Shinjuku Store! Please take this opportunity to enjoy the strawberry sweets of "VERY RUBY CUT".
※The "Ecute Shinagawa Standard Souvenir Sweets Sales Ranking" is based on the total sales amount of physical stores from May 1 (Thursday) to May 31 (Saturday), 2025. The targets are regular sweets products sold throughout the year, and limited-time products are not included. Sales may occur at locations other than the target facility due to events. Some shops are excluded. Only one item is selected from each shop.
Products Available
■Cumulative Sales Exceed 4.5 Million! Masterpiece "Ichigo Milk Sand"
Confiture made by simmering "Italian Sabrina Strawberries", characterized by their bright red flesh and fragrant sweetness, is combined with smooth white chocolate, rich with condensed milk. The deliciousness created by the "melting double melt method", where these two soft components are combined, is sandwiched between moist cookies. Please try our proud milk sandwich.
"Ichigo Milk Sand 8 Pieces"
[Product Name]
Ichigo Milk Sand
[Price]
5 pieces 1,274 yen (main unit price 1,180 yen)
8 pieces 1,988 yen (main unit price 1,841 yen)
12 pieces 2,980 yen (main unit price 2,760 yen)
■Moist and Juicy! Amaou Strawberry "Ichigo Cheesecake"
Confiture made by simmering 100% Amaou strawberry flesh and juice for a gentle sweetness, with a firm texture of cranberry fruit added, is baked slowly, moistly, and juicily with cream cheese and camembert cheese.
[Price]
4 pieces 1,274 yen (main unit price 1,180 yen)
■Crispy and Fragrant "Ichigo Cream Pie"
Freeze-dried "Polish Senga Sengana Strawberries", known for their refreshing acidity and fresh aroma, are scattered in strawberry cream fragrant with custard and rum. The 108-layer crispy pie crust is dusted with strawberry sugar, making it a complete strawberry indulgence. Take a bite, and the blissful deliciousness of strawberry and custard will fill your mouth.
[Price]
5 pieces 1,350 yen (main unit price 1,250 yen)
■"Very Ruby Gift" - A Strawberry-Filled Assortment Perfect for Gifts
Our masterpiece "Ichigo Milk Sand", moist and juicy Amaou strawberry "Ichigo Cheesecake", and fragrant "Ichigo Cream Pie" are included.
"Very Ruby Gift 9 Pieces"
[Product Name]
Very Ruby Gift
[Price]
9 pieces 2,700 yen (main unit price 2,500 yen)
13 pieces 3,780 yen (main unit price 3,500 yen)
Event Information
[Period] May 7 (Thursday) to May 27 (Wednesday), 2026
[Location] Keio Department Store Shinjuku MB Floor Confectionery Sales Event Space
*The displayed prices are reference retail prices.
*Due to the popularity of the products, early sell-out is possible. Please be aware.
About VERY RUBY CUT
Official Website
https://veryrubycut.jp/
Official Instagram
https://www.instagram.com/veryrubycut/
Its concept is "a strawberry sweets specialty store that cooks the charm of strawberries." We carefully select "delicious strawberries" from all over the world, then "cook them even more deliciously," and are particular about the "delicious texture." The moment you hold it is the perfect time to eat it. Please fully enjoy the deliciousness that surpasses strawberries, which we, the strawberry chefs, have pursued.
■BRAND STORY
Strawberry sweets more delicious than strawberries themselves.
Bright red, sweet and sour,
https://www.veryrubycut.jp/
Strawberry Sweets Specialty Store "VERY RUBY CUT" Makes Its First Appearance in Shinjuku!
The concept of "VERY RUBY CUT" is "a strawberry sweets specialty store that cooks the charm of strawberries". We carefully select the "delicious strawberries" from all over the world, then "cook them even more deliciously" and are particular about the "delicious texture" that allows you to fully enjoy their charm.
Masterpiece "Ichigo Milk Sand"
Our masterpiece, "Ichigo Milk Sand", has sold a cumulative total of 4.5 million units and has won 1st place for two consecutive years in the "Ecute Shinagawa Standard Souvenir Sweets Sales Ranking (※)". It is so popular that there is a daily queue at its only permanent store, Ecute Shinagawa. Such a "VERY RUBY CUT" will make its first limited-time appearance at Keio Shinjuku Store! Please take this opportunity to enjoy the strawberry sweets of "VERY RUBY CUT".
※The "Ecute Shinagawa Standard Souvenir Sweets Sales Ranking" is based on the total sales amount of physical stores from May 1 (Thursday) to May 31 (Saturday), 2025. The targets are regular sweets products sold throughout the year, and limited-time products are not included. Sales may occur at locations other than the target facility due to events. Some shops are excluded. Only one item is selected from each shop.
Products Available
■Cumulative Sales Exceed 4.5 Million! Masterpiece "Ichigo Milk Sand"
Confiture made by simmering "Italian Sabrina Strawberries", characterized by their bright red flesh and fragrant sweetness, is combined with smooth white chocolate, rich with condensed milk. The deliciousness created by the "melting double melt method", where these two soft components are combined, is sandwiched between moist cookies. Please try our proud milk sandwich.
"Ichigo Milk Sand 8 Pieces"
[Product Name]
Ichigo Milk Sand
[Price]
5 pieces 1,274 yen (main unit price 1,180 yen)
8 pieces 1,988 yen (main unit price 1,841 yen)
12 pieces 2,980 yen (main unit price 2,760 yen)
■Moist and Juicy! Amaou Strawberry "Ichigo Cheesecake"
Confiture made by simmering 100% Amaou strawberry flesh and juice for a gentle sweetness, with a firm texture of cranberry fruit added, is baked slowly, moistly, and juicily with cream cheese and camembert cheese.
[Price]
4 pieces 1,274 yen (main unit price 1,180 yen)
■Crispy and Fragrant "Ichigo Cream Pie"
Freeze-dried "Polish Senga Sengana Strawberries", known for their refreshing acidity and fresh aroma, are scattered in strawberry cream fragrant with custard and rum. The 108-layer crispy pie crust is dusted with strawberry sugar, making it a complete strawberry indulgence. Take a bite, and the blissful deliciousness of strawberry and custard will fill your mouth.
[Price]
5 pieces 1,350 yen (main unit price 1,250 yen)
■"Very Ruby Gift" - A Strawberry-Filled Assortment Perfect for Gifts
Our masterpiece "Ichigo Milk Sand", moist and juicy Amaou strawberry "Ichigo Cheesecake", and fragrant "Ichigo Cream Pie" are included.
"Very Ruby Gift 9 Pieces"
[Product Name]
Very Ruby Gift
[Price]
9 pieces 2,700 yen (main unit price 2,500 yen)
13 pieces 3,780 yen (main unit price 3,500 yen)
Event Information
[Period] May 7 (Thursday) to May 27 (Wednesday), 2026
[Location] Keio Department Store Shinjuku MB Floor Confectionery Sales Event Space
*The displayed prices are reference retail prices.
*Due to the popularity of the products, early sell-out is possible. Please be aware.
About VERY RUBY CUT
Official Website
https://veryrubycut.jp/
Official Instagram
https://www.instagram.com/veryrubycut/
Its concept is "a strawberry sweets specialty store that cooks the charm of strawberries." We carefully select "delicious strawberries" from all over the world, then "cook them even more deliciously," and are particular about the "delicious texture." The moment you hold it is the perfect time to eat it. Please fully enjoy the deliciousness that surpasses strawberries, which we, the strawberry chefs, have pursued.
■BRAND STORY
Strawberry sweets more delicious than strawberries themselves.
Bright red, sweet and sour,