[Ekinaka] "Sugar Butter Tree" with a "Snoopy" theme opens a pop-up store at JR Tokyo Station! New "Strawberry Shake" flavor and original goods appear one after another
Grape Stone Co., Ltd.'s "Sugar Butter Tree" brand is collaborating with "PEANUTS" and opening a limited-time pop-up store at JR Tokyo Station from May 7 (Thursday) to May 22 (Friday), 2026. The store will feature a new "Strawberry Shake" flavored sandwich and various original goods, celebrating the brand's 15th anniversary and PEANUTS' 75th comic anniversary.
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- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 14:26 (2h 54m after Collected)
Grape Stone Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo) is launching a collaboration between its butter cereal sweets specialty store "Sugar Butter Tree" and "PEANUTS." A pop-up store will open from May 7 (Thursday) to May 22 (Friday), 2026, at "Gransta Tokyo" Square Zero (inside the ticket gate) on B1 of JR East Tokyo Station.
https://www.sugarbuttertree.jp/snoopy/
"Sugar Butter Tree," celebrating its 15th anniversary, and "PEANUTS," celebrating its 75th comic anniversary in 2025, are collaborating. The long-awaited third lineup has been on sale since April 1 (Wednesday), 2026. This popular collaboration sweet is now opening a pop-up store inside JR Tokyo Station! Enjoy pop-up boxes created with special art, 16-piece cans, and a variety of original goods.
The collaboration theme is "Happiness is just being next to you." Just as the unique "PEANUTS" characters are always together, Sugar Butter Tree always stays by your side, offering delicious and relaxing moments.
■ Enjoy the new "Strawberry Shake" flavor in a special box!
The new spring/summer flavor is "Strawberry Shake." Sweet and sour strawberry chocolate is sandwiched between cereal dough mixed with domestic raw milk condensed milk powder. It's a dessert sandwich where a refreshing taste spreads throughout your mouth with just one bite. Of course, Snoopy and his friends are also designed on the sweets and individual packaging! They are randomly included, so please enjoy eating them while looking forward to what you get.
There are 5 patterns for the sweets and 4 patterns for the individual packaging.
*The "Snoopy Sugar Butter Sand Tree Strawberry Shake Flavor" is not sold individually.
*The patterns on the sweets and individual packaging are random. Not all patterns may be included in one box.
Snoopy Sugar Butter Tree Assortment 12 pieces
A pop-up box featuring Snoopy, Charlie Brown, Sally, and Linus. This special box, available only now, has a cute, happy atmosphere with everyone having a party around the Sugar Butter Tree. It's an assortment of two flavors: the classic "Snoopy Sugar Butter Sand Tree" and the spring/summer limited "Strawberry Shake" flavor, so you can compare them.
[Price] 1,857 yen (body price 1,720 yen)
[Contents] Snoopy Sugar Butter Sand Tree x 6 pieces, Snoopy Sugar Butter Sand Tree Strawberry Shake flavor x 6 pieces
Snoopy Sugar Butter Tree Assortment 16 pieces
A cute 16-piece can featuring special art of Snoopy carrying a Sugar Butter Tree and Woodstock sleeping on it. Everyone is having a party, so the Sugar Butter Tree is piled high. Snoopy and his friends are drawn all the way to the sides, creating a design you'll want to examine closely. You can display it or use it as a小物入れ (small item container) after eating the sweets.
[Price] 2,775 yen (body price 2,570 yen)
[Contents] Snoopy Sugar Butter Sand Tree x 8 pieces, Snoopy Sugar Butter Sand Tree Strawberry Shake flavor x 8 pieces
Also classic! Snoopy Sugar Butter Sand Tree
The classic flavor "Snoopy Sugar Butter Sand Tree" is inspired by marshmallows, which often appear as the characters' favorite food in the comic "PEANUTS." Fluffy white chocolate, like marshmallows, is sandwiched between cereal dough with a hint of vanilla.
[Product Name] Snoopy Sugar Butter Sand Tree
[Price] 7 pieces 842 yen (body price 780 yen)
Original goods with a refreshing taste are also abundant!
Snoopy Sugar Butter Tree Pouch Set
The always popular pouch set. The cute pouch, with the same design as the pop-up box, has inner pockets and a gusset, making it very practical. It's durable canvas material. The collaboration logo charm of "PEANUTS" and "Sugar Butter Tree" is also a key point! It makes a great gift.
[Price] 2,860 yen (body price 2,600 yen)
[Contents] Snoopy Sugar Butter Tree Assortment 12 pieces, Snoopy Sugar Butter Tree Pouch, 1 each
*The pouch is not sold individually.
Snoopy Sugar Butter Tree Stainless Steel Tumbler
A stainless steel tumbler perfect for the upcoming season when cold drinks are essential. The blue coloring brightens up your home or office.
https://www.sugarbuttertree.jp/snoopy/
"Sugar Butter Tree," celebrating its 15th anniversary, and "PEANUTS," celebrating its 75th comic anniversary in 2025, are collaborating. The long-awaited third lineup has been on sale since April 1 (Wednesday), 2026. This popular collaboration sweet is now opening a pop-up store inside JR Tokyo Station! Enjoy pop-up boxes created with special art, 16-piece cans, and a variety of original goods.
The collaboration theme is "Happiness is just being next to you." Just as the unique "PEANUTS" characters are always together, Sugar Butter Tree always stays by your side, offering delicious and relaxing moments.
■ Enjoy the new "Strawberry Shake" flavor in a special box!
The new spring/summer flavor is "Strawberry Shake." Sweet and sour strawberry chocolate is sandwiched between cereal dough mixed with domestic raw milk condensed milk powder. It's a dessert sandwich where a refreshing taste spreads throughout your mouth with just one bite. Of course, Snoopy and his friends are also designed on the sweets and individual packaging! They are randomly included, so please enjoy eating them while looking forward to what you get.
There are 5 patterns for the sweets and 4 patterns for the individual packaging.
*The "Snoopy Sugar Butter Sand Tree Strawberry Shake Flavor" is not sold individually.
*The patterns on the sweets and individual packaging are random. Not all patterns may be included in one box.
Snoopy Sugar Butter Tree Assortment 12 pieces
A pop-up box featuring Snoopy, Charlie Brown, Sally, and Linus. This special box, available only now, has a cute, happy atmosphere with everyone having a party around the Sugar Butter Tree. It's an assortment of two flavors: the classic "Snoopy Sugar Butter Sand Tree" and the spring/summer limited "Strawberry Shake" flavor, so you can compare them.
[Price] 1,857 yen (body price 1,720 yen)
[Contents] Snoopy Sugar Butter Sand Tree x 6 pieces, Snoopy Sugar Butter Sand Tree Strawberry Shake flavor x 6 pieces
Snoopy Sugar Butter Tree Assortment 16 pieces
A cute 16-piece can featuring special art of Snoopy carrying a Sugar Butter Tree and Woodstock sleeping on it. Everyone is having a party, so the Sugar Butter Tree is piled high. Snoopy and his friends are drawn all the way to the sides, creating a design you'll want to examine closely. You can display it or use it as a小物入れ (small item container) after eating the sweets.
[Price] 2,775 yen (body price 2,570 yen)
[Contents] Snoopy Sugar Butter Sand Tree x 8 pieces, Snoopy Sugar Butter Sand Tree Strawberry Shake flavor x 8 pieces
Also classic! Snoopy Sugar Butter Sand Tree
The classic flavor "Snoopy Sugar Butter Sand Tree" is inspired by marshmallows, which often appear as the characters' favorite food in the comic "PEANUTS." Fluffy white chocolate, like marshmallows, is sandwiched between cereal dough with a hint of vanilla.
[Product Name] Snoopy Sugar Butter Sand Tree
[Price] 7 pieces 842 yen (body price 780 yen)
Original goods with a refreshing taste are also abundant!
Snoopy Sugar Butter Tree Pouch Set
The always popular pouch set. The cute pouch, with the same design as the pop-up box, has inner pockets and a gusset, making it very practical. It's durable canvas material. The collaboration logo charm of "PEANUTS" and "Sugar Butter Tree" is also a key point! It makes a great gift.
[Price] 2,860 yen (body price 2,600 yen)
[Contents] Snoopy Sugar Butter Tree Assortment 12 pieces, Snoopy Sugar Butter Tree Pouch, 1 each
*The pouch is not sold individually.
Snoopy Sugar Butter Tree Stainless Steel Tumbler
A stainless steel tumbler perfect for the upcoming season when cold drinks are essential. The blue coloring brightens up your home or office.