[First in Kobe] The Inevitably Lined-Up Strawberry Sweets Specialty Store 'VERY RUBY CUT' Arrives! Featuring the 'Strawberry Milk Sand' With Over 4.5 Million Sold, and Spring's Newest Creations
Grapestone's strawberry sweets brand 'VERY RUBY CUT' will open its first pop-up store in Kobe Hankyu from April 29 to May 5, 2026.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:20
- 🔍 Collected: April 24, 2026 at 11:01
- 🤖 AI Analyzed: April 25, 2026 at 02:47 (15h 45m after Collected)
The sweets brand 'VERY RUBY CUT', operated by Grapestone Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo), known for 'Nenrinya' and 'Tokyo Banana World', will open a limited-time pop-up store at Kobe Hankyu from April 29 (Wed/Holiday) to May 5 (Tue/Holiday), 2026.
https://www.veryrubycut.jp/
The concept of 'VERY RUBY CUT' is a 'strawberry sweets specialty store that cooks the charm of strawberries'. We select 'delicious strawberries' from around the world, 'cook them deliciously', and focus on a 'delicious texture' that allows you to fully taste their charm. This 'VERY RUBY CUT', which inevitably creates lines in Tokyo, is landing in Kobe for the first time! We will open a pop-up store at the Food Stage on the basement floor of the Kobe Hankyu Main Building from April 29 (Wed/Holiday) to May 5 (Tue/Holiday), 2026. The brand's No.1 popular 'Strawberry Milk Sand' and spring's newest creations will be available! The 'now' when you hold it is the perfect time to eat. Please fully enjoy the deliciousness beyond strawberries pursued by us, the strawberry chefs.
A masterpiece with over 4.5 million units sold. The melt-in-your-mouth, softly textured 'Strawberry Milk Sand'
A confiture made by simmering 'Italian Sabrina strawberries', characterized by their bright red flesh and highly fragrant sweetness, and white chocolate smoothly kneaded with the richness of condensed milk. The deliciousness created by the 'melting double melt method', where the two are combined while still soft, is sandwiched by moist cookies. Please enjoy the blissful deliciousness where strawberries and milk overflow and melt in your mouth.
*Image shows the 8-piece box
[Product Name] Strawberry Milk Sand
[Price]
5 pieces: 1,275 yen (Base price 1,180 yen)
8 pieces: 1,989 yen (Base price 1,841 yen)
12 pieces: 2,981 yen (Base price 2,760 yen)
The all-strawberry spring-limited sandwich 'Strawberry Double Sand'
Packed with the sweet, rich, melting deliciousness of strawberries. A confiture made by simmering 'Italian Sabrina strawberries', known for their bright red flesh and fragrant sweetness. Strawberry chocolate infused with the mellow sweetness of the 'Amaou Strawberry', the king of strawberries. The blissful deliciousness created by the 'melting double melt method', where two strawberry flavors are combined while soft, is sandwiched between moist cookies. You will surely be surprised by the soft texture where two strawberries melt and overflow in your mouth. Please enjoy this spring-only excitement enveloped in the scent of strawberries.
*Image shows the 8-piece box
[Product Name] Strawberry Double Sand
[Price]
4 pieces: 1,296 yen (Base price 1,200 yen)
8 pieces: 2,484 yen (Base price 2,300 yen)
*Alcohol content: Approx. 0.06%
The 'Strawberry Cheese Cake' made with the king of strawberries, 'Amaou Strawberry'
To a gently sweet confiture made by simmering 100% 'Amaou Strawberry' flesh and juice, we added the firm texture of cranberry flesh, and baked it slowly, moistly, and juicily with cream cheese and camembert cheese.
[Product Name] Strawberry Cheese Cake
[Price]
4 pieces: 1,275 yen (Base price 1,180 yen)
The 'Strawberry Cream Pie' where you enjoy the scent of strawberries and custard with a savory texture
'Senga Sengana strawberries from Poland', with their refreshing acidity and fresh scent, are freeze-dried and sprinkled into a strawberry cream infused with the scent of custard and rum. The crispy, savory pie crust folded into 108 layers is dusted with strawberry sugar, making it entirely strawberry. Take a crispy bite, and the deliciousness of strawberries and custard will spread.
[Product Name] Strawberry Cream Pie
[Price] 5 pieces: 1,350 yen (Base price 1,250 yen)
The 'Very Ruby Gift', an assortment to gift the luxury of enjoying strawberries
*Image shows the 9-piece box
Includes the signature 'Strawberry Milk Sand', the moist and juicy 'Strawberry Cheese Cake' made with Amaou strawberries, and the savory textured 'Strawberry Cream Pie'.
[Product Name] Very Ruby Gift
[Price]
9 pieces: 2,700 yen (Base price 2,500 yen)
13 pieces: 3,780 yen (Base price 3,500 yen)
Event Information
[Period] April 29 (Wed/Holiday) - May 5 (Tue/Holiday), 2026
[Location] Kobe Hankyu Main Building Basement Floor Food Stage
*Displayed prices are suggested retail prices
*Due to popularity, items may sell out early. Please be aware.
About VERY RUBY CUT
- Official Website: https://veryrubycut.jp/
- Official Instagram: https://www.instagram.com/veryrubycut/
The concept is a 'strawberry sweets specialty store that cooks the charm of strawberries'.
https://www.veryrubycut.jp/
The concept of 'VERY RUBY CUT' is a 'strawberry sweets specialty store that cooks the charm of strawberries'. We select 'delicious strawberries' from around the world, 'cook them deliciously', and focus on a 'delicious texture' that allows you to fully taste their charm. This 'VERY RUBY CUT', which inevitably creates lines in Tokyo, is landing in Kobe for the first time! We will open a pop-up store at the Food Stage on the basement floor of the Kobe Hankyu Main Building from April 29 (Wed/Holiday) to May 5 (Tue/Holiday), 2026. The brand's No.1 popular 'Strawberry Milk Sand' and spring's newest creations will be available! The 'now' when you hold it is the perfect time to eat. Please fully enjoy the deliciousness beyond strawberries pursued by us, the strawberry chefs.
A masterpiece with over 4.5 million units sold. The melt-in-your-mouth, softly textured 'Strawberry Milk Sand'
A confiture made by simmering 'Italian Sabrina strawberries', characterized by their bright red flesh and highly fragrant sweetness, and white chocolate smoothly kneaded with the richness of condensed milk. The deliciousness created by the 'melting double melt method', where the two are combined while still soft, is sandwiched by moist cookies. Please enjoy the blissful deliciousness where strawberries and milk overflow and melt in your mouth.
*Image shows the 8-piece box
[Product Name] Strawberry Milk Sand
[Price]
5 pieces: 1,275 yen (Base price 1,180 yen)
8 pieces: 1,989 yen (Base price 1,841 yen)
12 pieces: 2,981 yen (Base price 2,760 yen)
The all-strawberry spring-limited sandwich 'Strawberry Double Sand'
Packed with the sweet, rich, melting deliciousness of strawberries. A confiture made by simmering 'Italian Sabrina strawberries', known for their bright red flesh and fragrant sweetness. Strawberry chocolate infused with the mellow sweetness of the 'Amaou Strawberry', the king of strawberries. The blissful deliciousness created by the 'melting double melt method', where two strawberry flavors are combined while soft, is sandwiched between moist cookies. You will surely be surprised by the soft texture where two strawberries melt and overflow in your mouth. Please enjoy this spring-only excitement enveloped in the scent of strawberries.
*Image shows the 8-piece box
[Product Name] Strawberry Double Sand
[Price]
4 pieces: 1,296 yen (Base price 1,200 yen)
8 pieces: 2,484 yen (Base price 2,300 yen)
*Alcohol content: Approx. 0.06%
The 'Strawberry Cheese Cake' made with the king of strawberries, 'Amaou Strawberry'
To a gently sweet confiture made by simmering 100% 'Amaou Strawberry' flesh and juice, we added the firm texture of cranberry flesh, and baked it slowly, moistly, and juicily with cream cheese and camembert cheese.
[Product Name] Strawberry Cheese Cake
[Price]
4 pieces: 1,275 yen (Base price 1,180 yen)
The 'Strawberry Cream Pie' where you enjoy the scent of strawberries and custard with a savory texture
'Senga Sengana strawberries from Poland', with their refreshing acidity and fresh scent, are freeze-dried and sprinkled into a strawberry cream infused with the scent of custard and rum. The crispy, savory pie crust folded into 108 layers is dusted with strawberry sugar, making it entirely strawberry. Take a crispy bite, and the deliciousness of strawberries and custard will spread.
[Product Name] Strawberry Cream Pie
[Price] 5 pieces: 1,350 yen (Base price 1,250 yen)
The 'Very Ruby Gift', an assortment to gift the luxury of enjoying strawberries
*Image shows the 9-piece box
Includes the signature 'Strawberry Milk Sand', the moist and juicy 'Strawberry Cheese Cake' made with Amaou strawberries, and the savory textured 'Strawberry Cream Pie'.
[Product Name] Very Ruby Gift
[Price]
9 pieces: 2,700 yen (Base price 2,500 yen)
13 pieces: 3,780 yen (Base price 3,500 yen)
Event Information
[Period] April 29 (Wed/Holiday) - May 5 (Tue/Holiday), 2026
[Location] Kobe Hankyu Main Building Basement Floor Food Stage
*Displayed prices are suggested retail prices
*Due to popularity, items may sell out early. Please be aware.
About VERY RUBY CUT
- Official Website: https://veryrubycut.jp/
- Official Instagram: https://www.instagram.com/veryrubycut/
The concept is a 'strawberry sweets specialty store that cooks the charm of strawberries'.