GrapeStone Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo) has partnered with Daimaru Matsuzakaya Department Store to develop a joint brand. From "Mont Blanc THE Hakuzan," a Mont Blanc sweets specialty store that opened at Daimaru Tokyo Store on October 29, 2025 (Wednesday), the spring/summer limited edition "THE Mont Blanc Cake Matcha" and "Mont Blanc Lemon Glaze" will be newly released for a limited time from around April 10, 2026 (Friday) to the end of August.

https://the-hakuzan.jp

Early Summer Breeze at the "Mont Blanc Sweets Specialty Store." Summer Limited Flavors are Born

Mont Blanc is a confectionery born in Europe, met with Japanese food culture, and evolved with the times. While staying close to its long-loved taste, we arrived at a new, unprecedented deliciousness. From "Mont Blanc THE Hakuzan," a Mont Blanc sweets specialty store that offers encounters with Mont Blanc you never knew before, two summer limited sweets are born. We propose "Summer Mont Blanc" unique to "Hakuzan" that can be enjoyed in the upcoming hot season.

THE Mont Blanc Cake Matcha

Our beloved signature product, "THE Mont Blanc Cake," with its charming plump hat, now comes in a summer limited "Matcha" flavor. A rich layer of cream, blending fragrant matcha and rich Japanese chestnut, is generously piped. Inside, milky cream is scattered with marron glacé. One bite offers a melting, raw texture. Please enjoy the distinctly Japanese deliciousness where matcha and Japanese chestnut harmonize.

【Price】

4 pieces 1,296 yen (1,200 yen excluding tax)

Mont Blanc Lemon Glaze

This beautiful lemon-colored cake is generously baked with Italian chestnut marron glacé, perfectly complementing its sweet and sour taste. White lemon glaze is delicately piped on top, creating a lemon Mont Blanc cake. With each bite, it crumbles crisply, and juicy lemon spreads, offering a refreshing taste. In the hot season, enjoy it chilled as a "cool sweet."

【Price】

5 pieces 1,458 yen (1,350 yen excluding tax)

THE Hakuzan Collection

This collection, which brings out the charm of chestnuts with the "ultimate texture piping," is recommended as a gift for this season. The popular "THE Mont Blanc Cake" comes in two flavors: classic and the new "Matcha." In addition, there's the brightly lemon-colored "Mont Blanc Lemon Glaze" and the "Mont Blanc Sandwich," which has been popular since its opening. This is an assortment of four types of Mont Blanc sweets that can only be tasted at "Mont Blanc THE Hakuzan."

12 pieces

【Price】3,240 yen (3,000 yen excluding tax)

【Contents】THE Mont Blanc Cake, THE Mont Blanc Cake Matcha, Mont Blanc Sandwich, Mont Blanc Lemon Glaze, 3 pieces each

19 pieces

【Price】5,400 yen (5,000 yen excluding tax)

【Contents】THE Mont Blanc Cake, THE Mont Blanc Cake Matcha, 4 pieces each, Mont Blanc Sandwich 6 pieces, Mont Blanc Lemon Glaze 5 pieces

THE Hakuzan Collection 12 pieces

*The prices shown are suggested retail prices.

Snow Mountain Mont Blanc even in Summer. The Signature Sweet "THE Hakuzan Mont Blanc" Sells Out Daily

This is a popular signature sweet that sells out as soon as it's released every day. The incredibly smooth Japanese chestnut sauce, so soft it can't maintain its mountain shape, is encased with "ultimate texture piping." When scooped with a spoon, it's so soft it feels like it could be drunk, offering a first-time melting sensation. Why not feel the "coolness" of a snow-white Mont Blanc in the upcoming hot season?

EC Reservation Information

"THE Hakuzan Mont Blanc" will be available for reservation sales on the Daimaru Matsuzakaya EC site, in addition to in-store sales at 10:00/17:00.

https://www.daimaru-matsuzakaya.jp/special/o026/

【Reservation Start Date】10:00 on the 20th of every month

【Pickup】12:00~17:00

【Pickup Method】In-store pickup only (pickup between 12:00 and 17:00)

【Purchase Limit】Up to 2 boxes per person

*Please note that if the store is crowded when you come to pick up your reserved product, you may be asked to wait in line.

*Sales methods may change. Please check the Daimaru Matsuzakaya Department Store online store for the latest information.

Store Information

【Store Name】Mont Blanc THE Hakuzan

【Location】Daimaru Tokyo Store 1F Hoppe Town Food Section

【Opening Date】October 29, 2025 (Wednesday)

【Business Hours】10:00~20:00

What is "Mont Blanc THE Hakuzan"?

Mont Blanc, a confectionery born in Europe, met with Japanese food culture,

and evolved with the times.

While staying close to its long-loved taste, we arrived at a new, unprecedented deliciousness. We offer encounters with Mont Blanc you never knew before.

―― A new light on the peak of Mont Blanc.

Mont Blanc Sweets Specialty Store Mont Blanc THE Hakuzan

Official HP:https://the-hakuzan.jp

Official Instagram:https://www.instagram.com/hakuzan_jp/

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  • Source: PR TIMES
  • Category: News