[Haneda Airport] Evolutionary Potato Chips "Jaga Boulda" Make Their First Appearance After Renewal! Daily Long Lines for "Jaga Boulda Chips" and "Aburi Osatsu Chips" That Sell Out!
The collaborative brand "Jaga Boulda," created by Calbee and Tokyo Banana, is launching a limited-time pop-up store at Haneda Airport Terminal 1 from April 8 to July 7, 2026. This event marks the first appearance of "Jaga Boulda" at Haneda Airport since its renewal, featuring popular items like the "Jaga Boulda Chips" and the highly sought-after "Aburi Osatsu Chips."
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Grape Stone Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo; President & CEO: Kyota Ogino) and Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Shin Ebara) have collaborated to create the evolutionary potato chip brand "Jaga Boulda," which will have a limited-time pop-up store at the Haneda Airport Terminal 1, 2F Market Place "Haneda Star Sweets" from Wednesday, April 8, 2026, to Tuesday, July 7, 2026.
[Limited Time] Evolutionary Potato Chips "Jaga Boulda" Make Their First Appearance at Haneda Airport After Renewal
"Jaga Boulda" was born from a collaboration between "Calbee Plus," Calbee's antenna shop proposing a step forward in "delicious," "fun," and "happy" experiences, and "Tokyo Banana." Last April, it was renewed with a dual focus on "potatoes" and "sweet potatoes," becoming so popular that it draws daily lines at Tokyo Station. Now, "Jaga Boulda" is finally available outside of Tokyo Station! Popular products will be brought to Haneda Airport for a limited time. Please enjoy them as a travel companion or souvenir.
[First Appearance at Haneda Airport] Roasted Sweet Potato Chips Using "Kurenai Tenshi*" Aged in a Storehouse
The brand's first-ever sweet potato product, "Aburi Osatsu Chips," makes its debut at Haneda Airport! These thick-cut sweet potato chips offer a rich sweetness, made with "Kurenai Tenshi*," a sweet potato variety aged in a storehouse to enhance its sweetness.
Using the unique "Osatsu Chips ATU Method" (A=Aburi/Roast, T=Tottemo/Very, U=Umai/Delicious), an extra roasting step adds depth to the flavor! Two flavors are available: "Fermented Butter Flavor" and "Crème Brûlée Flavor," both supervised by the renowned Japanese restaurant "Hiroo Onogi." Please savor them during your travels.
*Kurenai Tenshi is a registered trademark of Calbee Kaitsuka Sweet Potato Co., Ltd.
Calbee+ x Tokyo Banana Aburi Osatsu Chips
Aged Sweet Potato Fermented Butter Flavor
A perfect combination of sweet potato and butter, where fermented butter* gently infuses the sweet potato aged in a storehouse. It's finished to taste like a warm baked sweet potato topped with butter.
【Price】4 bags: 1,047 yen (1,047 yen excluding tax)
Calbee+ x Tokyo Banana Aburi Osatsu Chips
Aged Sweet Potato Crème Brûlée Flavor
Sweet potatoes aged in a storehouse, finished in a crispy, fragrant brûlée style. This flavor enhances the rich sweetness of "Kurenai Tenshi*" with a crème brûlée taste, further expressing caramelized sugar through roasting.
【Price】4 bags: 1,047 yen (1,047 yen excluding tax)
Crispy Outside, Crunchy Inside! The Popular Tokyo Souvenir "Jaga Boulda Chips" Featured on TV
"Jaga Boulda Chips" have become a popular Tokyo souvenir, featured extensively on TV and in magazines. The flavor is supervised by the renowned Japanese restaurant "Hiroo Onogi," pursuing the original umami of ingredients that pair well with potato chips, creating an unprecedented evolutionary potato chip. By spraying a concentrated "drop of deliciousness" onto thick-cut potato chips, they achieve a crispy exterior and a crunchy interior. Furthermore, they are KGT (K: Konamaga T: Te ni tsukinikui - Powder that is hard to get on hands) friendly. Perfect as a snack to enjoy on an airplane.
Calbee+ x Tokyo Banana Jaga Boulda Chips
Bonito and Kombu Umami Dashi Flavor
The fragrant umami of "dashi" (Japanese soup stock) meticulously extracted from bonito and kombu.
【Price】4 bags: 1,047 yen (1,047 yen excluding tax)
Calbee+ x Tokyo Banana Jaga Boulda Chips Golden Consommé Flavor
The umami of a clear, golden consommé soup, slowly simmered with chicken and vegetables.
【Price】4 bags: 1,047 yen (1,047 yen excluding tax)
Calbee+ x Tokyo Banana Jaga Boulda Chips Shellfish Dashi and Aosa Flavor
The elegant and rich umami of shellfish dashi and the fragrant "aosa" (sea lettuce).
【Price】4 bags: 1,047 yen (1,047 yen excluding tax)
※Ends when sold out
Calbee+ x Tokyo Banana Jaga Boulda Chips Beef Dashi and Wasabi Flavor
The umami of meticulously extracted "beef dashi," with a hint of Shinshu-produced wasabi*.
【Price】4 bags: 1,047 yen (1,047 yen excluding tax)
[Seasonal Limited]
Calbee+ x Tokyo Banana Jaga Boulda Chips
Truffle-Scented Cream Sauce Flavor
The alluring aroma of truffle blends with kombu dashi for a creamy umami.
【Price】4 bags: 1,134 yen (1,050 yen excluding tax)
※Ends when sold out
Event Information
【Period】Wednesday, April 8, 2026 - Tuesday, July 7, 2026
【Location】Haneda Airport Terminal 1, 2F Market Place "Haneda Star Sweets"
*Prices shown are suggested retail prices.
*Due to popularity, items may sell out early. Thank you for your understanding.
■ About "Hiroo Onogi"
"Hiroo Onogi" is a renowned Japanese restaurant located in Hiroo, Tokyo, named after its owner, Shigeki Onogi. It pursues the essential "deliciousness" and "fun" of Japanese cuisine with skilled techniques and free ideas.
■ What is "Jaga Boulda"
"JAGA BOULDE" was born from a collaboration between "Calbee+" and "Tokyo Banana." The concept is "Aiming for the summit, grasping the umami." It is a limited-edition shop in Tokyo Station offering "evolutionary potato chips" that pursue the pinnacle of potato chips using unique commitment and special manufacturing methods.
■ About Tokyo Banana World
Official HP
https://www.tokyobanana.jp/
Official X (formerly Twitter)
https://x.com/tokyobanana1991
Official Instagram
https://www.instagram.com/tokyobanana_jp/
"Tokyo Banana World" is a sweets brand that began with "Tokyo Banana," the No. 1 Tokyo souvenir born in 1991 as a "new era Tokyo souvenir." It has created a variety of sweets that are thoroughly focused on the deliciousness of bananas. "Tokyo Banana" has sold over 2 billion units cumulatively. Its sweets, loved across generations, are cherished by both domestic and international travelers as "representative Japanese souvenirs."
*1 No. 1 in the ranking of "Tokyo souvenirs received from friends, colleagues, and family in the past year" (Survey conducted by Intage Inc. from February 5-7, 2019).
*2 Cumulative sales period: November 22, 1991 - April 30, 2025.
■ Customer Service Center (Sales Inquiries)
Grape Stone Co., Ltd. Customer Service Center
5-6-15 Ginza, Chuo-ku, Tokyo 104-0061
TEL: 0120-302-448