[Sano, Ashigara, Otsu Highway Restaurants] Sanrio Characters Assemble! "Sanrio Fair" to be Held Sequentially at Highway Restaurants
Granvista Hotel & Resort will sequentially hold a "Sanrio Fair" featuring a wide array of Sanrio character goods at three highway restaurants in Tochigi, Shizuoka, and Shiga prefectures, starting April 2, 2026 (Thursday).
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 23:00
- 🔍 Collected: April 2, 2026 at 19:37
- 🤖 AI Analyzed: April 18, 2026 at 00:02 (364h 25m after Collected)
Granvista Hotel & Resort Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Yukio Arai) will sequentially hold a "Sanrio Fair" featuring a wide array of Sanrio character goods at three highway restaurants it operates in Tochigi, Shizuoka, and Shiga prefectures, starting April 2, 2026 (Thursday).
Our company, which upholds the brand statement "Changing the future with local value," will implement this "Sanrio Fair" to promote the charm of various regions. We will offer over 600 items in total across the three highway restaurants, focusing on "local limited-edition goods" that fuse Sanrio characters with the charm of each region, as well as general merchandise and food products. This is a limited-time project where visitors can enjoy Sanrio character products that can only be found in each region, at accessible locations like rest stops during their travels. Furthermore, at Ashigara Highway Restaurant, special collaboration design T-shirts and tote bags featuring "Ashigarayama Kintaro," based on a local legend, will be available.
Please stop by to find your favorite character goods that can only be found in each region.
■ "Sanrio Fair" Locations
Sano Highway Restaurant (Sano Service Area Downhill, Tohoku Expressway / Sano City, Tochigi Prefecture)
Ashigara Highway Restaurant (Part of EXPASA Ashigara Downhill, Tomei Expressway / Oyama Town, Suntō District, Shizuoka Prefecture)
Otsu Highway Restaurant (Otsu Service Area Uphill, Meishin Expressway / Otsu City, Shiga Prefecture)
Sano, Ashigara, Otsu Highway Restaurants "Sanrio Fair" Overview
URL：https://www.granvista.co.jp/news/detail/1262
■ Event Period and Locations
The event period varies by business location.
Ashigara Highway Restaurant: April 2 (Thursday) - May 24 (Sunday), 2026
Otsu Highway Restaurant: April 8 (Wednesday) - June 28 (Sunday), 2026 *End date is tentative
Sano Highway Restaurant: April 15 (Wednesday) - May 31 (Sunday), 2026
■ Product Examples at Each Location
● Sano Highway Restaurant
We offer products ideal as travel souvenirs, featuring collaborations between characters and famous products from Tochigi Prefecture and neighboring areas.
Product examples: Tochigi limited acrylic keychains, Tochigi limited konpeito (sugar candy), sablé, headbands, drawstring pouches, socks, etc.
Number of products: Approximately 140 items
● Ashigara Highway Restaurant
In addition to collaboration goods with Mt. Fuji and nearby areas, original items featuring Hello Kitty, Kuromi, and Cinnamoroll dressed in Kintaro's costume will appear as Ashigara's unique limited designs.
Product examples: Ashigarayama Kintaro Sanrio Characters T-shirts/tote bags, Mt. Fuji floral mini towels (3-piece set), sablé assortment (Mt. Fuji design), etc.
Number of products: Approximately 260 items
● Otsu Highway Restaurant
We will offer a wide range of local limited-edition goods from various parts of Japan, mainly Kyoto, as well as Nagoya and Yamanashi. You can also enjoy a Sanrio character goods crane game machine.
Product examples: Kyoto limited/Mt. Fuji limited acrylic keychains, stickers, socks, konpeito, etc.
Number of products: Approximately 210 items
Sano Highway Restaurant
The Sano Service Area (downhill) on the Tohoku Expressway is a vast, nature-rich location ideal for stopping on the way to Nikko and Nasu. It was renewed as a Dramatic Area in 2022. It offers local specialties such as Sano ramen and cherry blossom anpan, creating a unique "drama" for travelers stopping by.
*Granvista Hotel & Resort operates a part of the Sano Service Area (downhill) on the Tohoku Expressway.
Location: 1010 Higashiyama, Kurohakama-cho, Sano City, Tochigi Prefecture 327-0813
Ashigara Highway Restaurant
Located within EXPASA Ashigara (downhill) on the Tomei Expressway, one of its charms is the location offering a panoramic view of majestic Mt. Fuji and Mt. Kintoki, associated with Kintaro. EXPASA Ashigara, one of the largest on the Tomei Expressway, features an observation deck, bathing facilities, and a dog run. Within its premises, it operates a shopping plaza gathering famous products from Kanto and food corners.
*Granvista Hotel & Resort operates four sections within EXPASA Ashigara: a souvenir shop, Chuka Banri (food court), Sugar Mountain, and Fujimi Chaya (takeout).
Location: 1801-1 Fukasawa, Gotemba City, Shizuoka Prefecture 412-0023
URL：https://www.granvista.co.jp/company/facilities/detail/10
Otsu Highway Restaurant
This is Japan's first service area, established simultaneously with the partial opening of the Meishin Expressway. Its charm is the panoramic view of Lake Biwa. It offers a restaurant where you can savor Omi beef, a souvenir shop stocking famous products mainly from Kyoto's long-established brands, as well as a coffee shop supervised by Kyoto's long-established "Ogawa Coffee" and "551 Horai," making its first appearance on a highway, delivering the charm of Kansai.
Location: 2-8-1 Asahigaoka, Otsu City, Shiga Prefecture 520-0052
URL：https://www.granvista.co.jp/company/facilities/detail/20
Granvista Hotel & Resort Co., Ltd.
Granvista Hotel & Resort operates facilities such as city hotels, business hotels, hot spring ryokans, comprehensive marine leisure facilities, golf courses, and highway restaurants nationwide, through its hotel management consignment business. It has the Sapporo Grand Hotel, the first full-scale Western-style hotel in Hokkaido, known as the "Northern Guest House," and works in harmony with local communities.
Company Name: Granvista Hotel & Resort Co., Ltd.
Location: S-GATE Otemachi Kita 5F, 2-3-4 Uchikanda, Chiyoda-ku, Tokyo
Established: August 27, 1958
Capital: 100 million yen
President and Representative Director: Yukio Arai
TEL: 03-5209-4121 (main)
URL: https://www.granvista.co.jp/
Facebook: https://www.facebook.com/granvista.co.jp
FAQ
Where will the Sanrio Fair be held?
It will be held sequentially at three locations: Sano Highway Restaurant (Tochigi), Ashigara Highway Restaurant (Shizuoka), and Otsu Highway Restaurant (Shiga).
When does the fair start?
Sales will begin sequentially from April 2, 2026 (Thursday) at Ashigara Highway Restaurant, April 8 (Wednesday) at Otsu, and April 15 (Wednesday) at Sano.
What kind of products will be sold?
Over 600 Sanrio character products, including local limited-edition goods, general merchandise, and food items, will be sold. Ashigara will also feature Kintaro collaboration T-shirts.