[MC Appointed: Erina Iwata] Mitsubishi Estate Group's Office Building Media 'GRAND' Delivers New Content Experience 'Elevator Pitch'

GRAND Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Jin Sakagami / Mitsubishi Estate Group) is pleased to announce that freelance announcer Erina Iwata, formerly of Nippon TV, will assume the role of MC for its office building media 'GRAND' starting Wednesday, July 1, 2026.

GRAND is an office building media platform primarily featured in elevators and elevator halls of office buildings, reaching over 3.1 million business professionals monthly across 1,700 buildings. Erina Iwata will deliver the latest news, introduce emerging services, and share original content designed for a moment of relaxation, all in a clear and concise manner along the daily routes of working individuals.

Erina Iwata Appointed MC! Launching New Content Experience 'Elevator Pitch'

GRAND is launching a new content experience called 'Elevator Pitch.' 'Elevator Pitch' is a business term that originally refers to a brief presentation designed to convey key points within the short duration of an elevator ride. True to its name, GRAND will deliver sophisticated information in '15 seconds in an elevator.'

Our goal is to convey the subtle appeal of products and the warmth that cannot be conveyed through text alone, even in a short period. To provide such a content experience, Erina Iwata has been appointed as MC. With her solid experience as a former Nippon TV announcer and her engaging personality, we believe she is the ideal choice to create content that resonates with business professionals during their brief moments of respite, leading to her appointment as MC.

Ms. Iwata will appear as MC in various content broadcast in office buildings by GRAND, including 'Elevator Pitch.' We will also begin offering tie-up packages utilizing this content experience.

Erina Iwata's Comment on Her Appointment

I am very happy to have been given this valuable opportunity.

I hope to deliver moments of relaxation, opportunities for self-care, and time that leads to vitality for the next day, with sincere respect to the busy business professionals who work from morning till night.

I approached the filming with my own style in mind, imagining each of you who will be watching.

I look forward to working with you.

Erina Iwata's Profile

Erina Iwata

Joined Nippon TV in 2018. Appeared in programs such as 'Sekai Marumie! TV Tokusobu,' 'Shuuichi,' 'Futtou Wārudo 10,' and 'Sukkiri.' Left Nippon TV at the end of March 2026. Became a freelance announcer in April 2026. Favorite things include 'saunas, beauty, and walks.'

Comment from GRAND Representative

We are delighted to welcome Erina Iwata as the MC for GRAND. We are confident that by delivering content through the 'Elevator Pitch' format with Ms. Iwata, we can provide business professionals with more valuable 'daily discoveries.'

GRAND will continue to evolve to offer enriching content experiences during business hours.

(Naoya Fujiwara, Director, GRAND Marketing Strategy Bureau)

About the Office Building Media 'GRAND'

• Number of installations: 6,200 units / Number of buildings: 1,700

• Reachable tenant companies: 28,000 / Monthly unique users: 3.1 million

• 99% of viewers are business professionals, with over 60% belonging to large corporations or listed companies.

• Reach to listed companies in Japan: 1,620 companies (41.3% of all listed companies)

• Advertising reach rate: 64.6% (approx. 1.7 times that of JR transit advertising channels at 37.6% / BLS actual measurement)

• Reaches viewers in their workplace during the 'blank 8 hours' (9 AM-5 PM on weekdays) when contact with TV, newspapers, and social media decreases.

Contact Information

• Download media kit: https://box.tokyo-grand.jp/p/grand/ms2607_09

• Inquiries about media: https://tokyo-grand.jp/contact

• Inquiries from media representatives: ads@grd.inc

About the Office Building Media 'GRAND'

This media platform is deployed primarily in the elevators and elevator halls of major office buildings in the Tokyo metropolitan area, targeting business professionals in large corporations. It features 6,200 installed units across 1,700 buildings, reaching 28,000 tenant companies and 3.1 million unique users monthly. 99% of viewers are business professionals, with over 60% working for large or listed companies. As an advertising medium, it offers 'visualized reach,' allowing advertisers to know in advance which companies they will reach, and is utilized for building awareness, driving direct searches, and supporting sales for high-value B2B products and high-end consumer goods.

Company Overview

Company Name: GRAND Inc. (Mitsubishi Estate Group)

Location: Yotsuya Yasuda Building 6F, 3-3-1 Yotsuya, Shinjuku-ku, Tokyo, 160-0004

President and CEO: Jin Sakagami

Business Activities: Operation of the office building media 'GRAND'

URL: https://tokyo-grand.jp/

Contact for Media Representatives Regarding This Matter

Contact: GRAND Inc. Media Sales Department

Email: ads@grd.inc