Logistics/Procurement Decision-Making Involvement: 7.0% of GRAND Viewers | Office Building Ad Reach Revealed

Released Today: Viewer attribute survey for office building media 'GRAND' (n=1,036) cross-tabulated for advertisers targeting the logistics, SCM, and procurement/purchasing sectors. The decision-making involvement layer for logistics-related business constitutes 7.0% of GRAND viewers (73 people / 1,036 people = approximately 1 in 14), and this layer is involved in decision-making/approval at a rate of 60.4% (approximately 1.6 times the overall GRAND viewer average of 38.3% / n=73 - reference value).

▶ View GRAND Media Kit (Media Sheet): https://box.tokyo-grand.jp/p/grand/ms2607_09

▶ Consult on Advertising for Logistics/Procurement/Purchasing: https://tokyo-grand.jp/contact

GRAND Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Hitoshi Sakagami / Mitsubishi Estate Group), the operator of the office building advertising media 'GRAND', today releases the 'Logistics-Related Decision-Making Involvement Layer' report. This report is a cross-tabulation of the GRAND viewer attribute survey (formerly: Contact Attribute Survey, n=1,036) for BtoB advertisers promoting products in the logistics, SCM, and procurement/purchasing sectors (logistics outsourcing/3PL, warehousing/transportation, SCM/procurement/purchasing systems, logistics DX, etc.). 'How many people involved in logistics/procurement/purchasing are included in office building advertising, and to what extent are they involved in decision-making?' — we disclose the reach rate and depth of attributes that serve as a starting point for advertising decisions, using our own primary data. In this report, the extracted 'logistics-related decision-making layer' is referred to as the 'decision-making involvement layer' to indicate that not all positions are definitively 'decision-makers'.

Reach — Logistics-Related Decision-Making Involvement Layer is 7.0% of GRAND Viewers

When extracting from the GRAND viewer attribute survey (n=1,036) by industry (manufacturing, transportation/logistics, wholesale/retail) x job type (management/corporate planning, manufacturing/production, procurement/purchasing/logistics, general affairs, facilities management) x employees (11 or more), the logistics-related decision-making involvement layer accounted for 7.0% (73 people / 1,036 people) of GRAND viewers. This is a ratio of approximately 1 in 14. This reach rate of 7.0% is a solid figure based on n=1,036 (subsequent percentages within the decision-making involvement layer are reference values (trends) based on the extracted n=73).

GRAND is fundamentally a medium that reaches a wide range of business professionals through 'all-channel distribution'. Its value lies not in selecting specific segments, but in visualizing with primary data how widely it reaches various corporate and job-type segments (reach).

Quality of Reach — Depth of Decision-Making Involvement (n=73 - reference value)

Not only the reach rate but also the extent to which the audience is involved in decision-making affects advertising value. The extracted logistics-related decision-making involvement layer (n=73 - reference value) shows a thicker concentration of individuals deeply involved in decision-making compared to the overall GRAND viewer average.

Indicator (n=73 - reference value)

Target Layer

Overall GRAND Viewer Average

Multiple (vs. Overall Average)

Involved in Decision-Making/Approval

60.4%

38.3%

Approx. 1.6x

Has Decision-Making Authority x Involved in Service Selection

41.1%

21.3%

Approx. 1.9x

Includes Executive Class

11.0%

3.4%

Approx. 3.2x

Decision-Makers: 4-5 people

43.4%

29.7%

Approx. 1.5x

Involved in Decision-Making/Approval = 60.4% (approx. 1.6x the overall average of 38.3%): Approximately 60% of the audience is involved in the approval process.

Has Decision-Making Authority x Involved in Service Selection = 41.1% (approx. 1.9x the overall average of 21.3%): Approximately 40% have both the 'authority to decide' and the 'position to select'.

Includes Executive Class = 11.0% (approx. 3.2x the overall average of 3.4%): The concentration of senior organizational members is notably higher than the overall average.

Consensus-based decision-making is mainstream: Decision-Makers: 2-3 people approx. 30% (32.1%) + 4-5 people approx. 40% (43.4%), totaling approx. 75%. Decisions are made through consensus among multiple individuals.

* Each percentage for the decision-making involvement layer (n=73) is a reference value (trend) based on a small sample. Multiples are 'vs. overall GRAND viewer average', and the overall average is the average for all GRAND viewers (n=1,036) including this layer. This does not guarantee or assure equivalent reach in broadcasts or placements. In this report, not all positions are deemed 'decision-makers', hence the term 'decision-making involvement layer'.

▶ View GRAND Media Kit (Media Sheet): https://box.tokyo-grand.jp/p/grand/ms2607_09

▶ Consult on Advertising for Logistics/Procurement/Purchasing: https://tokyo-grand.jp/contact

Challenges Faced by This Layer — Cost, DX, Information Sharing, Working Hours (n=73 - reference value)

The challenges that the logistics-related decision-making involvement layer wishes to solve, compared to the overall GRAND viewer average, are top-ranked in information sharing, digitalization, and working hours (n=73 - reference value). These themes overlap with the benefits of logistics, SCM, and procurement/purchasing products.

Challenges to Solve (n=73 - reference value)

Target Layer

Overall GRAND Viewer Average

Multiple (vs. Overall Average)

Information sharing takes time

28.8%

20.1%

Approx. 1.4x

Business digitalization is not progressing

27.4%

19.8%

Approx. 1.4x

Working hours are long

26.0%

18.1%

Approx. 1.4x

Lack of coordination with other departments

26.0%

21.0%

Approx. 1.2x

Maintaining existing customers/Improving repeat purchase rate

21.9%

15.3%

Approx. 1.4x

Running costs are high

19.2%

14.6%

Approx. 1.3x

Operations are person-dependent

32.9%

31.1%

Approx. 1.1x

Actions After Learning — Search, Request for Materials, Request for Implementation Review (n=73 - reference value)

This layer is also more active than the overall GRAND viewer average in proactive actions after encountering information (n=73 - reference value). After gaining awareness through advertising, they are likely to research and take action internally.

Information Acquisition Behavior (n=73 - reference value)

Target Layer

Overall GRAND Viewer Average

Multiple (vs. Overall Average)

Immediately search and investigate

78.1%

65.3%

Approx. 1.2x

Take notes/save to remember

58.9%

45.1%

Approx. 1.3x

Request the person in charge to consider implementation

23.3%

13.5%

Approx. 1.7x

Request materials/inquire

Approx. 20% (21.9%)

13.8%

Approx. 1.6x

Timing for Review Consideration — Price Revisions, Contract Renewals, Expansion of Facilities (n=73 - reference value)

The triggers for reviewing existing services are also higher than the overall GRAND viewer average (n=73 - reference value). This provides clues for timing advertising placements.

Timing for Review Consideration (n=73 - reference value)

Target Layer

Overall GRAND Viewer Average

Multiple (vs. Overall Average)

Contract renewal timing

58.5%

45.8%

Approx. 1.3x

When there is a price revision for existing systems/services

56.6%

40.9%

Approx. 1.4x

When employee numbers or facility numbers increase

45.3%

32.8%

Approx. 1.4x

Internal Sharing — Ripple Effect to Top Management (n=73 - reference value)

This layer is also active in internal information sharing, indicating a ripple effect to senior management (n=73 - reference value). Information sharing several times a week or more is 56.2% (overall GRAND viewer average 44.5%, approx. 1.3x), and sharing information with management/executives is 25.8% (overall average 15.8%, approx. 1.6x). This suggests the possibility that the information encountered spreads beyond individuals to consensus groups and top management (this is a supplementary indicator).

Survey Overview

Item

Details

Survey Name

GRAND Viewer Attribute Survey (formerly: Contact Attribute Survey)

Survey Operator

GRAND Inc. (In-house Survey)

Valid Responses

n=1,036 (Reach rate 7.0% = 73/1,036 is based on this)

Definition of Decision-Making Involvement Layer

Industry (Manufacturing, Transportation/Logistics, Wholesale/Retail) x Job Type (Management/Corporate Planning, Manufacturing/Production, Procurement/Purchasing/Logistics, General Affairs, Facilities Management) x Employees 11 or more = n=73

Basis for Multiples

All are 'vs. overall GRAND viewer average'. The overall average is the average for all GRAND viewers (n=1,036) including the target layer.

Implementation Period/Survey Company

January 2026 / Macromill, Inc.

* Each percentage for the decision-making involvement layer (n=73) is a reference value (trend) based on a small sample. The reach rate of 7.0% is based on n=1,036. Multiples are 'vs. overall GRAND viewer average' and do not guarantee or assure equivalent reach or results in broadcasts/placements. This report is a release of GRAND's primary survey data, not a case study or sponsored content for a specific company.

Reports, Media Kit, Inquiries

▶ View GRAND Media Kit (Media Sheet): https://box.tokyo-grand.jp/p/grand/ms2607_09

▶ Consult on Advertising for Logistics/Procurement/Purchasing: https://tokyo-grand.jp/contact

Company Profile

Company Name: GRAND Inc. (Mitsubishi Estate Group)

Location: Yotsuya Yasuda Bldg. 6F, 3-3-1 Yotsuya, Shinjuku-ku, Tokyo 160-0004

President and CEO: Hitoshi Sakagami

Business Activities: Operation of office building media 'GRAND'

URL: https://tokyo-grand.jp/