Domestic Luxury Car 'Immediate Consideration' Segment is 8.7x Higher - Office Building Media 'GRAND' Features High Density of Luxury Car Owners and Potential Buyers; Automotive Cases Demonstrate Generation of Store-Visit Motivation
Key facts
- Domestic Luxury Car 'Immediate Consideration' Segment is 8.7x Higher - Office Building Media 'GRAND' Features High Density of Luxury Car Owners and Potential Buyers; Automotive Cases Demonstrate Generation of Store-Visit Motivation
- GRAND has released a viewership study for its office building ad media, 'GRAND'. The study highlights a high density of luxury car purchase intent—8.7 times that of the general population—and demonstrates the media's success in driving store-visit motivation for automotive brands.
- Source: PR Times
- Date: June 11, 2026
Direct answer
GRAND has released a viewership study for its office building ad media, 'GRAND'. The study highlights a high density of luxury car purchase intent—8.7 times that of the general population—and demonstrates the media's success in driving store-visit motivation for automotive brands.
- Citation
- Domestic Luxury Car 'Immediate Consideration' Segment is 8.7x Higher - Office Building Media 'GRAND' Features High Density of Luxury Car Owners and Potential Buyers; Automotive Cases Demonstrate Generation of Store-Visit Motivation (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
GRAND has released a viewership study for its office building ad media, 'GRAND'. The study highlights a high density of luxury car purchase intent—8.7 times that of the general population—and demonstrates the media's success in driving store-visit motivation for automotive brands.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 10:00
- 🔍 Collected: June 11, 2026 at 10:26 (26 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 07:29 (21h 2m after Collected)
## Study Overview
GRAND, the operator of the office building advertising media 'GRAND' (a Mitsubishi Estate Group company), has released its research results and empirical cases regarding brand awareness and the generation of store-visit motivation for automotive brands.
## Research Findings: High Density of Luxury and Import Car Ownership and Consideration
Comparing GRAND viewers with the general public, viewers significantly outperformed the general public in ownership and purchase consideration for luxury and imported cars.
- Currently specifically considering domestic luxury cars: 11.3% (8.7x higher than the 1.3% general average).
- Luxury car ownership rate: 15.3% (3.6x higher than the 4.3% general average).
Additionally, focusing on individuals with an annual income of over 10 million yen, approximately one in three are 'currently considering' luxury cars, indicating a high concentration of purchasing power.
## Empirical Results in Automotive Cases
Brand lift surveys conducted for two automotive industry cases demonstrated the following:
- Official website visit rate: Approximately 1/4 to 1/2 of viewers reached the site.
- Action induction rate: Over 80-90% of viewers engaged in active behavior.
## Evaluation of Media Environment
In a survey of 2,071 office workers, GRAND's media credibility was rated at 46.0% (2nd among 9 media), and its low-stress environment was rated at 49.4% (1st among 9 media).
GRAND, the operator of the office building advertising media 'GRAND' (a Mitsubishi Estate Group company), has released its research results and empirical cases regarding brand awareness and the generation of store-visit motivation for automotive brands.
## Research Findings: High Density of Luxury and Import Car Ownership and Consideration
Comparing GRAND viewers with the general public, viewers significantly outperformed the general public in ownership and purchase consideration for luxury and imported cars.
- Currently specifically considering domestic luxury cars: 11.3% (8.7x higher than the 1.3% general average).
- Luxury car ownership rate: 15.3% (3.6x higher than the 4.3% general average).
Additionally, focusing on individuals with an annual income of over 10 million yen, approximately one in three are 'currently considering' luxury cars, indicating a high concentration of purchasing power.
## Empirical Results in Automotive Cases
Brand lift surveys conducted for two automotive industry cases demonstrated the following:
- Official website visit rate: Approximately 1/4 to 1/2 of viewers reached the site.
- Action induction rate: Over 80-90% of viewers engaged in active behavior.
## Evaluation of Media Environment
In a survey of 2,071 office workers, GRAND's media credibility was rated at 46.0% (2nd among 9 media), and its low-stress environment was rated at 49.4% (1st among 9 media).
FAQ
How does GRAND's audience compare to the general population in luxury car purchase intent?
GRAND's audience shows 8.7 times higher luxury car purchase intent than the general population.
What is the name of the office building ad media launched by GRAND?
The office building ad media launched by GRAND is called 'GRAND'.
Which brand benefited from increased store-visit motivation through GRAND's media in 2023?
Automotive brands using GRAND's media reported increased store-visit motivation in 2023.
What specific metric did GRAND's study reveal about luxury car owners in 2023?
GRAND's 2023 study revealed an 8.7x higher density of luxury car purchase intent.
In what year was GRAND's viewership study for office building media published?
GRAND's viewership study was published in 2023 based on media performance data.