GRAND Office Ad Survey Shows Up to 10x Action Rate and 1M+ Monthly Users Triggered

Key facts

  • GRAND Office Ad Survey Shows Up to 10x Action Rate and 1M+ Monthly Users Triggered
  • GRAND Co., Ltd. released survey results showing 59.6% of office ad viewers took action. LP access rate was 18.3% for viewers vs 1.9% for non-viewers, showing up to a 10x increase in performance.
  • Source: PR Times
  • Date: June 5, 2026

Direct answer

GRAND Co., Ltd. released survey results showing 59.6% of office ad viewers took action. LP access rate was 18.3% for viewers vs 1.9% for non-viewers, showing up to a 10x increase in performance.

Citation
GRAND Office Ad Survey Shows Up to 10x Action Rate and 1M+ Monthly Users Triggered (June 5, 2026), PR Times
Source
PR Times
Date
June 5, 2026
GRAND Co., Ltd. released survey results showing 59.6% of office ad viewers took action. LP access rate was 18.3% for viewers vs 1.9% for non-viewers, showing up to a 10x increase in performance.
businessNQ 89/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 5, 2026 at 10:00
  • 🔍 Collected: June 5, 2026 at 10:28 (28 min after Published)
  • 🤖 AI Analyzed: June 6, 2026 at 18:39 (32h 10m after Collected)
GRAND Co., Ltd. (Mitsubishi Estate Group), operator of the office building ad media 'GRAND', released survey results of 2,071 business professionals conducted in January 2026. The study revealed that 59.6% of viewers took active steps after seeing the ads, such as web searches, LP visits, or internal discussions. LP access rate for viewers reached 18.3%, approximately 10 times higher than non-viewers at 1.9%. Additionally, 19.4% discussed the ads with others, showing strong word-of-mouth effects in office environments. Scaled to GRAND's 3.1 million monthly unique users, this indicates over 1 million people take action monthly. The performance is driven by repetitive exposure in elevators and targeting premium corporate decision-makers.

FAQ

Who operates the office building advertisement media 'GRAND'?

It is operated by GRAND Co., Ltd. (Mitsubishi Estate Group), and the Representative Director and President is Jin Sakaue.

What was the sample size and period of the comparative survey on GRAND?

The total sample size was 2,071 people (1,036 GRAND viewers and 1,035 general consumers), conducted in January 2026.

What percentage of GRAND viewers took action after seeing the advertisement?

59.6% of viewers took active actions such as web searching, visiting official sites/LPs, or discussing it within their offices.

How did the access rate to official sites and LPs differ between viewers and non-viewers?

The access rate for viewers was 18.3%, which is approximately 10 times higher than that of non-viewers (1.9%).

What are the main media specifications of 'GRAND'?

It has 6,200 digital signage units installed in 1,700 buildings, reaching 28,000 tenant companies with 3.1 million monthly unique users.

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