GRAND Inc. Survey: 53% of Audience for 'GRAND' Office Media Holds Over 10 Million Yen in Personal Financial Assets

GRAND Inc., which operates the office media 'GRAND' under the Mitsubishi Estate Group, has released survey results confirming the high percentage of affluent viewers, targeting advertisers of high-value brands in finance, insurance, real estate, luxury goods, and education.

53.0% of viewers hold personal financial assets over 10 million yen, 60.4% hold household assets over 10 million yen, and approximately one in three (35.9%) has an annual income exceeding 8 million yen. Compared to the general population, the density of super-affluent and premium-oriented users is significantly higher: 8.1% have an annual income over 15 million yen (6.3 times the general population), 7.6% have assets over 100 million yen (3.3 times), 12.9% hold platinum cards (5.0 times), and 4.3% hold black cards (4.5 times).

Furthermore, 76.9% expressed interest in asset management (1.6 times the general population). 99% of viewers are business professionals, with over 60% working at companies with 500+ employees and approximately one-third in enterprise firms with revenues over 100 billion yen. About 50% hold managerial positions at or above the section chief level, indicating a structure where 'affluence' and 'corporate decision-making authority' overlap in the same individual.

GRAND Inc. conducted a comparative study of 1,036 GRAND viewers (working professionals aged 20+ in Tokyo) and 1,035 general consumers (nationwide aged 20+) in January 2026, assisted by Macromill, Inc. This study is the first to quantitatively measure the purity of its audience as both 'affluent individuals' and 'corporate decision-makers.'