grabss Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; Chairman & CEO: Seiichiro Shimohira; Established: October 1, 2012), which operates the sports event-specialized electronic ticket sales service "MORE TIGET" (https://more.tiget.net/), announced the release of its new "Membership Card Function." This function enables the sale and issuance of electronic membership cards.
Background: Sports clubs face increasing importance in utilizing data to deepen fan relationships. However, many clubs use separate systems for ticket sales and fan club management, making integrated fan data difficult. Traditional card-type membership cards also present issues with loss risk and management effort.
Description of "Membership Card Function": This function allows for the sale and issuance of electronic membership cards within MORE TIGET. By managing both electronic tickets and electronic membership cards on MORE TIGET, clubs can comprehensively understand fan purchasing behavior and membership attributes.
Key benefits include: - Unified fan data management: Integrates ticket purchase data and fan club membership data for comprehensive fan behavior understanding. - Loyalty analysis: Visualizes attendance frequency by membership grade, enabling data-driven identification of loyal fans. - Enhanced fan engagement: Facilitates planning and execution of data-driven fan engagement strategies. - Improved convenience: Digitalization allows easy smartphone presentation, eliminating loss risk and management hassle.
Nara Club's Implementation: MORE TIGET offers a season ticket function. Nara Club has adopted this function for their "Shika Pass" (season ticket) and newly introduced the "Membership Card Function." Nara Club transitioned from card-type to digital membership cards, enabling unified acquisition and management of ticket purchase and fan club membership data on MORE TIGET. This allows continuous recording and utilization of core fan behavior data. grabss also signed a sponsorship agreement with Nara Club.
Future Outlook: grabss aims to further evolve its electronic ticket and membership card functions through its collaboration with Nara Club, promoting integrated utilization of fan data in the sports and entertainment sectors.
About Nara Club: Nara Club (operated by Nara Club Co., Ltd.) is a professional soccer club in the J.League. Its hometown is Nara Prefecture, centered in Nara City and Sango-cho. It joined the J.League in 2023 as the first J.League club in Nara Prefecture. Its philosophy is "Creating Nara's future together through soccer," with the slogan "Co-creation." It promotes sports culture with citizens and prefectural residents, operates comprehensive sports club activities (academy, intellectually disabled team), and aims for J2 promotion.
About MORE TIGET: MORE TIGET is a ticket sales service specialized for sports events, offering essential functions for managing sports matches and events. It supports various ticket formats (reserved seats, season passes, invitation tickets, fan club exclusive tickets) and is applicable to a wide range of sports genres. It enables acquisition and visualization of visitor data and questionnaires, facilitating analysis for new fan acquisition and promotion strategies. Dedicated staff provide comprehensive support from ticket sales to data utilization, assisting teams in sports DX and success.
Service Overview: Name: MORE TIGET Launch Date: September 2, 2024 URL: https://more.tiget.net/ Service Introduction Material: https://bit.ly/moretiget
Key Implementations: - Soccer/Futsal: Yokohama FC, Criacao Shinjuku, NIPPATSU Yokohama FC Seagulls, Sfida Setagaya, YSCC Futsal, Shonan Bellmare Futsal Club, Toin University of Yokohama Soccer Club - Baseball: Oisix Niigata Albirex Baseball Club, Tochigi Golden Braves, Saitama Musashi Heat Bears, Bibai Black Diamonds, KAMIKAWA/Shibetsu Samurai Braves, Ishikari Red Phoenix, Betsukai Pilot Spirits - Others: PANCRACE (MMA), Yokohama GRITS (Ice Hockey), Kanoa Raureas Fukuoka (Volleyball)
FACT BOX
- Source: PR TIMES
- Category: 新機能リリース, Partnership/導入事例, スポンサーシップ