Industry First* Dual Career Hiring: Web Marketers x Personal Trainers for Both Career and Income

Goto Brand Inc. (Headquarters: Minato-ku, Tokyo), which provides web marketing support, has launched 'dual career hiring' that allows individuals to simultaneously engage in two professions: Web Marketer and Personal Trainer.

This system is a new employment model that simultaneously achieves career development (Web Marketer) and income security (Personal Trainer).

It is possible to earn incentive income as a trainer while learning marketing skills from scratch.

*As a hiring system that simultaneously involves the roles of Web Marketer and Personal Trainer (our own research).

## Industry First 'Dual Career' - A New Way of Working

Traditionally, the common way of working has been 'one company, one job.'

However, in recent years,

・Lifting of side-job bans
・Increase in freelancers
・Diversification of careers

and so on, the 'multiple jobs/dual career' way of working is spreading.

On the other hand, there are almost no corporate hiring systems designed with 'career planning based on two professions.'

Therefore, Goto Brand has launched 'dual career hiring' as a hiring system designed with the premise of a career 'dual-path' from the company's side.

## What is Dual Career Hiring?

Dual career hiring is a career model where individuals simultaneously perform two jobs: Web Marketer and Personal Trainer.

① Web Marketer (Career)

Responsible for the company's web marketing support tasks.

Main duties:
・Web marketing strategy
・Advertising operation
・Data analysis
・Creative production
・Marketing consulting

Skills can be acquired through practical experience even from scratch.

② Personal Trainer (Income)

Engage as a personal trainer at affiliated gyms and earn incentive income through training guidance.

## Monthly Income Model

The dual career hiring model assumes the following income structure:

### For Inexperienced individuals / Former Trainers

Web Marketer Salary: Approx. 250,000 yen *Inexperienced*
Trainer Incentives: Approx. 70,000 yen / 10 days

Monthly Income Model: Approx. 320,000 yen

Income can be further increased depending on the performance in trainer activities.

## Example of a Dual Career Day

10:00 AM - 2:30 PM
Web Marketing tasks

From 2:30 PM onwards
Move to the gym and work as a Personal Trainer

In this way, it is possible to achieve a 'dual-path way of working' that builds a career in web marketing while also earning income as a trainer.

## Benefits of Dual Career Hiring

**Career Development**
Acquire web marketing skills from scratch

**Income Stability**
Incentive income through trainer work

**Career Synergy**
Forming a new career by combining marketing x fitness

## Message from the Representative

Goto Brand Inc.
Representative Director, Harunobu Goto

There is a challenge in the web marketing industry where it is difficult to build a career from scratch.

On the other hand, even if inexperienced, it is a reality that challenging a new career is difficult without a certain level of guaranteed income.

Therefore, our company has launched 'dual career hiring' as a way to 'achieve career and income simultaneously.'

By combining different fields such as marketing and fitness, we aim to create an unprecedented new career model.

Our company has a proven track record of training full-fledged web marketers from scratch.

Leveraging that know-how, we want to support income improvement by acquiring not only web marketing skills but also personal trainer skills.

Also, for marketers who love training, Goto Brand offers a way to earn income by leveraging what they love.

We want individuals to achieve a more fulfilling lifestyle by connecting their 'likes' to income, not just web marketing skills.

If you are interested in this new way of working, 'dual career,' please apply for recruitment at Goto Brand Inc.
We are always accepting casual interviews for those who just want to hear more.

## About the Book

"Web Marketing is a Farce" Revised and Expanded Edition

Published by Representative Harunobu Goto.
Revised and expanded edition with additions and corrections on effective marketing methods 'now'!
An explosive book exposing the darkness of the web marketing industry by an author who knows the industry inside out!
https://amzn.to/2TnG9MQ

## Future Outlook

Through dual career hiring, Goto Brand aims to:

・Create new career models
・Train inexperienced marketers
・Promote diversification of work styles

Going forward, we plan to build a new human resource development model by expanding the 'dual career' way of working.

## Dual Career Hiring Recruitment Page

[Click here for the Dual Career Hiring page](https://www.goto-brand.com/dualcareer/lp/)

Goto Brand has been in business for 12 years, proclaiming 'Produce true web marketing' and offering one-stop services from strategic design to creative production.
We partner with companies to address their web challenges, not just in strategy planning but also in execution, providing marketing support that leads to results.

## Company Profile

Company Name: Goto Brand Inc.
Representative: Harunobu Goto
Location: 3-3-3 Minami-Aoyama, Minato-ku, Tokyo, WORKING PARK EN Room 408
URL: [https://www.goto-brand.com/](https://www.goto-brand.com/)
Business Description: Management Consulting / Web Marketing / Creative / In-house Support