The hair cosmetic brand "got2b," which incorporates salon technology and knowledge into home care products, offers the "got2b Bonding Metallics" series, equipped with Bonding Technology that protects and strengthens hair from the inside. Now, from this series, the "Pastel Collection (total 3 colors)," which allows you to enjoy translucent pastel tones, will be released on Monday, April 13, 2026.
In recent years, a style of incorporating a sense of season while coordinating the overall tone of one's attire has spread, and there is a growing movement to seek a light and soft impression for hair color as well. This pastel collection was developed in response to these changes, catering to the demand for a translucent finish.
The Pastel Collection features a total of three colors: the new soft-impression color "Milk Tea Beige," the new color "Pale Lavender" that creates a natural transparency, and "Silver Sakura" (package renewal) which is pale and bright like cherry blossoms. With a color design that incorporates the 2026 trend keywords of pastel, sweetness, and neutral, it creates a worldview with brightness and shine within a calm mood.
This series is equipped with salon-derived Bonding Technology, aiming for a pleasant finish even with at-home coloring while being mindful of damage. The packaging is also designed to be easy to understand the hair color and finish at a glance, with a soft impression that matches the pastel color tones.
With colors conscious of brightness and transparency that blend into everyday style, they are perfect for creating a subtle impression that matches the season or for a change of mood coloring. Since the tones are gentle and not too strong, they are easy to try even for those attempting high-tone colors for the first time.
*1 got2b series / INTAGE SRI+ / Total of bleach market and fashion semi-permanent market / January 2023 - December 2025
FACT BOX
- Source: PR TIMES
- Category: New Product