Syoss Color Shampoo, which dyes gray hair every time you shampoo, is newly launched
Henkel Consumer Brands is launching "Syoss Color Shampoo" on April 13, 2026, as a new, easy-to-use gray hair care option that integrates seamlessly into daily shampooing routines. Building on the success of its popular Color Treatment, this new shampoo offers a convenient way to naturally blend gray hair with each wash, featuring a rich color formula and nourishing ingredients for a salon-like finish. The launch addresses the growing consumer demand for convenient at-home hair coloring and the increasing trend of using color shampoos and treatments in combination.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:30
- 🤖 AI Analyzed: April 18, 2026 at 09:55 (262h 24m after Collected)
Syoss's New Color Shampoo Born from the Voice "I want easier gray hair care."
In recent years, with the impact of rising prices and other factors, demand for at-home hair dyeing has increased, and the color treatment market for easy gray hair dyeing has expanded. Among these, Syoss Color Treatment has led the market, supported by its ease of use that fits into daily life and its excellent finish, backed by a record of "No. 1 sales for 4 consecutive years*." On the other hand, with limited time available for daily care and a strong awareness of "time-performance" (タイパ), there are many voices asking for easier ways to incorporate gray hair care. Developed in response to this market environment and consumer needs is Syoss Color Shampoo. By applying the technology cultivated through Syoss Color Treatment, it achieves a finish where gray hair blends naturally with the simple step of just shampooing.* Syoss Color Treatment sales (Intage SRI+/Color Treatment market January 2022 - December 2025 store sales amount)
PRODUCT Overview
A shampoo type that is easy for first-time users of gray hair dye. Pursuing beautiful coloring, a well-balanced blend of multiple dyes based on many years of research. Coats each strand of hair, leading to a richer color finish with every use. Release Date: Monday, April 13, 2026 Syoss Color Shampoo Colors: Natural Brown, Dark Brown, Ash Black (3 colors total) Capacity: 285mL Price: Open price https://syoss-selfcoloring.jp/product/color-shampoo/
FEATURES Product Features
Gradually colors gray hair with every shampoo. Easy-to-start gray hair care
A color shampoo for gray hair that is easy for first-time users. Simply replace your usual shampoo to gradually color your gray hair.Rich Color Formula Pursuing Beautiful Coloring
Adopts a carefully selected dye balance, leading to a deeper, richer color finish with every use.Contains Double Keratin*1
Contains Double Keratin*1, a damage-repairing ingredient, and seaweed extract*2, which provides moisture to the hair, for a glossy finish like after a salon visit.*1 Cocodimonium Hydroxypropyl Hydrolyzed Keratin (Wool), Hydrolyzed Keratin (Wool)
*2 Japanese Kelp Extract
The gray hair color shampoo market is expanding, and the need for line-use products is also increasing
Gray Hair Care Market Continues to Expand
The gray hair color shampoo market is expected to grow from approximately 430 million yen in 2020 to approximately 1.73 billion yen in 2025, showing a fourfold increase in five years. (Figure 1) Driven by the increasing demand for convenience, color shampoos that easily incorporate gray hair care are gaining support, and the user base is expected to continue expanding.
Expanding Need for Line-Use Products
In recent years, with increasing interest in gray hair care, the practice of using color shampoos and color treatments together is spreading, with approximately 58% of color treatment users responding that they have "used color shampoo before." (Figure 2) Furthermore, in a preliminary survey, approximately 88% of Syoss Color Treatment users and those intending to use it responded that they "want to try Syoss Color Shampoo." (Figure 3) These results suggest that expectations for line-use gray hair care products will continue to rise in the future.
Color retention improved with combined use of color treatment
No. 1* in sales volume and revenue for 4 consecutive years in the gray hair color treatment market
Syoss Color Treatment
* Intage SRI+ January 2022 – December 2025 Sales Volume
About Syoss
Born in Japan in 1977, "Syoss" revolutionized the Japanese salon industry by being the first to introduce "micro-computers" that performed multiple roles, such as perming, treatment, and coloring, in a single unit. It is now a global brand, expanding into 43 countries worldwide, including Europe and Asia. Syoss's self-coloring items are developed by incorporating the know-how cultivated in global salon markets and the latest overseas technologies, into the delicate and innovative Japanese technology recognized by professionals. For Japanese hair, from fashion coloring to gray coverage, Syoss products are developed to create beautiful hair like that from a salon, for those who are particular about their own beauty.