A 'Little Bit of Color' for Ends and Inner Hair in 5 Minutes. Point-Use 'got2b Bonding Color Mini' Launches Nationwide
The hair cosmetic brand got2b is launching its highly pigmented, mini-sized 'got2b Bonding Color Mini' nationwide on April 13, 2026, targeting the growing trend for point color and inner color.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 21:00
- 🔍 Collected: April 7, 2026 at 12:30
- 🤖 AI Analyzed: April 20, 2026 at 21:52 (321h 22m after Collected)
The hair cosmetic brand 'got2b', which incorporates salon expertise, will release the highly pigmented mini-sized color agent 'got2b Bonding Color Mini (5 colors in total)' nationwide from April 13, 2026 (Monday). This product was previously limited to certain distribution channels and had been very well received.
In recent years, hair color has diversified due to the trend of 'respecting individuality', and an increasing number of people are enjoying bleached hair on a daily basis. The growing freedom of hair color at workplaces and schools, along with a social environment that accepts hair color as fashion, has also been a tailwind. On the other hand, many people feel hesitant to suddenly try full-head bleaching for their first time, so more people are enjoying point colors that are easy to incorporate casually, such as inner colors and earring colors. Driven by this growing need to 'just try a little bit first', the tendency to choose small-capacity types is strengthening.
'got2b Bonding Color Mini' is a mini-sized coloring agent born from user feedback. It utilizes salon-originated bonding technology to provide solid coloring while caring for the hair. It comes in a pouch type where you can use just what you need, and the rest can be saved, making it easy to use for point bleaching or design coloring. It is also convenient when you want to try a color just a little bit, or when you want to change colors depending on your mood.
There are 5 colors in total, including popular colors like purple and black. You can choose according to fashion and mood, covering a wide range of uses from point applications for bleach beginners to everyday self-coloring.
Mini-sized highly pigmented color to casually enjoy a little bit of color at home
got2b Bonding Color Mini
Releasing nationwide on April 13, 2026 (Monday), 5 varieties of 1 item
Manufacturer's suggested retail price: 396 yen (tax included) / 360 yen (tax excluded)
Colors: Endless Pink, Mystic Purple, Gravity Blue, Platinum Silver, Midnight Black (5 colors in total)
*Midnight Black can also be used for lowlights and dyeing hair black.
Content volume: 25g
Sales locations: Drugstores nationwide, Amazon, Rakuten Ichiba, etc.
https://got2b.jp/lineup/bonding-colormini/
In recent years, hair color has diversified due to the trend of 'respecting individuality', and an increasing number of people are enjoying bleached hair on a daily basis. The growing freedom of hair color at workplaces and schools, along with a social environment that accepts hair color as fashion, has also been a tailwind. On the other hand, many people feel hesitant to suddenly try full-head bleaching for their first time, so more people are enjoying point colors that are easy to incorporate casually, such as inner colors and earring colors. Driven by this growing need to 'just try a little bit first', the tendency to choose small-capacity types is strengthening.
'got2b Bonding Color Mini' is a mini-sized coloring agent born from user feedback. It utilizes salon-originated bonding technology to provide solid coloring while caring for the hair. It comes in a pouch type where you can use just what you need, and the rest can be saved, making it easy to use for point bleaching or design coloring. It is also convenient when you want to try a color just a little bit, or when you want to change colors depending on your mood.
There are 5 colors in total, including popular colors like purple and black. You can choose according to fashion and mood, covering a wide range of uses from point applications for bleach beginners to everyday self-coloring.
Mini-sized highly pigmented color to casually enjoy a little bit of color at home
got2b Bonding Color Mini
Releasing nationwide on April 13, 2026 (Monday), 5 varieties of 1 item
Manufacturer's suggested retail price: 396 yen (tax included) / 360 yen (tax excluded)
Colors: Endless Pink, Mystic Purple, Gravity Blue, Platinum Silver, Midnight Black (5 colors in total)
*Midnight Black can also be used for lowlights and dyeing hair black.
Content volume: 25g
Sales locations: Drugstores nationwide, Amazon, Rakuten Ichiba, etc.
https://got2b.jp/lineup/bonding-colormini/