EC Integrated Management System 'GoQSystem' Now Supports Rakuten's 'Social Gift'

GoQSystem Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Takuji Fujimoto) has announced that its cloud-based e-commerce integrated management system, "GoQSystem," has begun integration with the "Social Gift" feature provided by Rakuten Ichiba. This integration allows for the automation of order management for "Social Gifts"—products that can be sent to recipients whose addresses are unknown, via social media or email—in the same way as regular orders. Specifically, by systemizing gift-specific features such as "sender's personal information protection (masking)" and "status management," it reduces the operational burden on stores and supports the reliable capture of expanding casual gift demand. ■ Background: Expansion of the Casual Gift Market and Operational Challenges for Stores In recent years, with the spread of social media, there has been a surge in demand for casual gifts, driven by the sentiment of "I feel hesitant to ask for their address, but I want to express my gratitude." In response, Rakuten Ichiba has been promoting the introduction of "Social Gifts," but stores have faced the following operational challenges:

• Information Secrecy: Needing to individually edit forms to prevent gift recipients from knowing the sender's address or amount.

• Management Complexity: Orders tend to get mixed with regular orders, making processing errors more likely.

• Delivery Information Updates: It takes effort to track the status after the purchaser enters the address.

GoQSystem resolves all these challenges, simultaneously providing "automation" and "peace of mind" for store operations. ■ Key Features and Benefits of This Integration

1. Automatic Identification and Visualization of Social Gift Orders

   When importing orders from Rakuten Ichiba, Social Gift orders are automatically identified. A dedicated "Social Gift Icon" is displayed on the order list and detail screens, allowing for immediate recognition.

2. Accelerated Operations with Automatic Processing and Filtering Functions

   Social Gifts have been added as conditions for "automatic processing" and "filtering panels." This enables stores to execute their unique workflows, such as "extracting and confirming only Social Gift orders" or "applying specific automatic processing," non-stop.

3. Privacy-Conscious "Automatic Invoice Masking" Feature

   For Social Gift orders, the "Orderer Information" and "Amount" will be automatically masked (hidden) on the purchase statement (delivery slip) output by GoQSystem. It also supports the deletion of receipt and invoice-related items. This prevents manual editing errors and establishes a system for reliably delivering to gift recipients.

What is the "over 80% automation" achievable with GoQSystem? GoQSystem provides a mechanism for automatically processing routine tasks that occur in mail-order operations. Regardless of the mall or cart used,