[Over 25,000 Visitors! Over 1,000 Items Including 100+ First-time Exhibits] Event Report of "Good Smile Fest 2026 Tokyo" - A Festival to Experience the Forefront of Figures
Key facts
- [Over 25,000 Visitors! Over 1,000 Items Including 100+ First-time Exhibits] Event Report of "Good Smile Fest 2026 Tokyo" - A Festival to Experience the Forefront of Figures
- Good Smile Company held "Good Smile Fest 2026 Tokyo" at Bellesalle Akihabara, attracting over 25,000 visitors. The event featured over 1,000 items including more than 100 first-time exhibits, drawing figure fans.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Good Smile Company held "Good Smile Fest 2026 Tokyo" at Bellesalle Akihabara, attracting over 25,000 visitors. The event featured over 1,000 items including more than 100 first-time exhibits, drawing figure fans.
- Citation
- [Over 25,000 Visitors! Over 1,000 Items Including 100+ First-time Exhibits] Event Report of "Good Smile Fest 2026 Tokyo" - A Festival to Experience the Forefront of Figures (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Good Smile Company held "Good Smile Fest 2026 Tokyo" at Bellesalle Akihabara, attracting over 25,000 visitors. The event featured over 1,000 items including more than 100 first-time exhibits, drawing figure fans.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 01:12
- 🔍 Collected: June 8, 2026 at 16:21
- 🤖 AI Analyzed: June 12, 2026 at 15:56 (95h 35m after Collected)
Good Smile Company (Headquarters: Chiyoda-ku, Tokyo; President: Gentaro Iwasa; hereinafter "the Company") held the event "Good Smile Fest 2026 Tokyo" at Bellesalle Akihabara on Saturday, June 6, 2026, and Sunday, June 7, 2026, for two days, featuring displays of the latest figures and plastic models.
This year, the event was rebranded from the previous "Smile Fest" to "Good Smile Fest," bringing together over 1,000 items, including more than 100 first-time exhibits. It was bustling with figure and plastic model fans, achieving a record high of approximately 25,000 visitors.
At the venue, as a collaboration project commemorating the 35th anniversary of the creative group CLAMP's artistic activities and the 25th anniversary of Good Smile Company's founding, the unpainted prototype of the scale figure "Sakura Kinomoto My First Sparkle" based on a newly drawn illustration from "Cardcaptor Sakura," which celebrates its 30th serialization anniversary, was unveiled. Additionally, the scale figure "Hatsune Miku Symphony 2025 Sapporo Performance Ver." was also introduced.
New figure exhibits included "Gal Tomoe x Hello Kitty," and from the "COVERS" series themed "Character x Illustrator x Figure," "Holo x saitom" from "Spice and Wolf: MERCHANT MEETS THE WISE WOLF" and "Hatsune Miku: Smile x Future Ver." based on the first prize-winning illustration of the "Hatsune Miku x Good Smile Illustration Contest" were displayed.
Furthermore, the "Technology Corner" showcasing Good Smile Company's commitment to craftsmanship featured production processes from sculpting to painting, including a robotic arm painting machine, as part of the company's 25th anniversary. This newly unveiled content allowed visitors to learn about the quality and expressiveness the company pursues while experiencing the behind-the-scenes of figure production.
The Nendoroid series displayed the latest lineup including "Nendoroid Godzilla (2023)," and the POP UP PARADE series featured "POP UP PARADE SP Tsunayoshi Sawada & Reborn." As the first installment of the new project "Gattai Shin Series," a special corner was prepared for the completely new anime "Juou Bushin Dandevine" (scheduled for release in October 2026), showcasing "THE Gattai DX Dandevine" and "MODEROID Dandevine (Action Model)" robot toys and plastic models scheduled for simultaneous release with the TV anime.
During the event, special collaboration greetings were held featuring Bunzo from "Ramen Aka Neko" and "Shigoto Neko," along with appearances by popular cosplayer Nene (@__zzz___oo0), mascot character Spica, and Uidagar. They energized the venue through interactions with fans.
Good Smile Company will continue to aim for the development of figure and hobby culture and create new touchpoints with fans, offering attractive products and experiences.
▪ Good Smile Fest 2026 Tokyo
Date and Time:
June 6, 2026 (Sat) 10:00 - 21:00
June 7, 2026 (Sun) 10:00 - 18:00
Venue: Bellesalle Akihabara
Admission: Free
▪ Good Smile Fest 2026 Osaka
Date and Time:
August 22, 2026 (Sat) *Time TBD
August 23, 2026 (Sun) *Time TBD
Venue: Umeda Crystal Hall
Admission: Free
*Venue and date/time are subject to change without notice.
▼ Good Smile Fest Official Website
https://goodsmile.link/goodsmilefest2026
▼ Good Smile Company Official X
https://goodsmile.link/vpg4Co
What is Good Smile Fest?
"Good Smile Fest" is a figure exhibition event organized by Good Smile Company. This year, the name has been renewed from the previous "Smile Fest," and it will be held at two venues: Tokyo and Osaka.
While inheriting past efforts, the event has evolved to offer a greater sense of brand value and worldview. Through displays of over 1,000 latest figures and plastic models, it aims to be a festival where visitors can experience the forefront of figures.
In addition to numerous new exhibits including the Nendoroid series, the event features special exhibitions, limited edition products, and online streaming projects. Last year's Tokyo venue attracted approximately 20,000 visitors. The company continues to aim for further development of Japan's figure and hobby culture and expansion of connections with fans worldwide through this event.
About Good Smile Company
Good Smile Company is engaged in the planning, production, manufacturing, and sales of figures and toys that Japan is proud of globally. As of 2026, the deformed figure series "Nendoroid," with over 2,500 types released, is the company's flagship series. In recent years, the company has expanded beyond figures into anime content business both domestically and internationally. It actively collaborates with overseas artists and is challenging to spread Japanese culture to the world in various forms.
Company Name: Good Smile Company
Representative: President Gentaro Iwasa
Headquarters: Akiba CO Building, 3-16-12 Sotokanda, Chiyoda-ku, Tokyo
Established: May 2001
Business Description:
Planning, development, manufacturing, and sales of toys, figures, and goods
Advertising and sales consulting for toys, figures, and goods, business agency
Package and advertising design, web design contracting for toys, figures, and goods
Game planning, development, and operation
Animation planning, production, and producing
Video and music planning, production; motorsports business
Investment support
Restaurant management
https://corporate.goodsmile.com/ja/
[Contact for Media]
Good Smile Fest PR Office (within Sunny Side Up Inc.)
Contact: Hoshi (080-4652-4607), Nakamura (080-7637-4594), Yano, Tsuruzono
TEL: 03-6894-3200 FAX: 03-5413-3232
E-MAIL: goodsmilefest_pr@ssu.co.jp
FAQ
When is Good Smile Fest 2026 Tokyo?
June 6 (Sat) 10:00-21:00 and June 7 (Sun) 10:00-18:00, 2026.
Is admission free?
Yes, admission is free.
Where is the venue?
Bellesalle Akihabara in Chiyoda-ku, Tokyo.
How many items are on display?
Over 1,000 items, including more than 100 first-time exhibits.
Will there be an Osaka event?
Yes, on August 22 (Sat) and 23 (Sun), 2026 at Umeda Crystal Hall.