Goodpatch Launches Product Growth Orchestration, a PdM-Led Hands-On Solution for Product Growth

Goodpatch Inc. (headquartered in Shibuya, Tokyo; President and CEO: Naofumi Tsuchiya; securities code: 7351) has launched “Product Growth Orchestration,” a hands-on solution in which a team of specialists centered on PdMs (product managers) designs the growth of businesses and products. The solution leverages Goodpatch’s strengths in customer understanding through both qualitative and quantitative approaches, as well as experience design through UI/UX design, to bridge the gap between strategy and frontline execution. It turns product management, which can easily become dependent on individuals, into an organizational mechanism, providing end-to-end support from business-market fit and ROI maximization to the establishment of a self-sustaining organization. As many companies accelerate digital transformation and AI adoption, the role of PdMs, who can determine the success or failure of products, is becoming increasingly important. At the same time, PdM remains a relatively new function in Japan, making talent acquisition a major challenge. According to a survey by Japan’s Information-technology Promotion Agency (IPA), about 80% of companies reported a shortage of “business architect” talent, including PdMs, and the sense of shortage has intensified compared with the agency’s 2023 survey. Even when companies are able to place PdMs internally, many organizations have not accumulated systematic product management knowledge or operational know-how. As a result, they struggle to answer questions such as what should be built, how it should be built, and how PdMs should be trained and organized, leading to repeated trial and error and dependence on individuals. In large companies with unique business practices and existing management structures, gaps can also emerge between business strategy and development execution, causing products and services to drift away from market needs. Product Growth Orchestration brings Goodpatch PdMs into projects as orchestrators, optimally coordinating specialist units across UI/UX, service design, engineering, brand experience, research, and data analytics according to each client’s challenges and business phase. It is neither consulting that only discusses strategy nor contracted development that simply builds as instructed. Instead, PdMs integrate the full process required for product growth, including customer understanding, strategy planning, experience design, UI/UX improvement, implementation, and outcome validation. The solution addresses issues such as failure to capture customers’ essential needs, low PMF accuracy and growth confidence, slow internal consensus-building and decision-making that lead to lost opportunities, poor development ROI caused by rework and feature bloat from misaligned decisions, growth initiatives hitting a ceiling due to personalization and insufficient PdM resources or knowledge, and continued external dependency because knowledge does not remain inside the company after outside support ends. Goodpatch says the solution provides four main forms of value: accurately identifying deep customer needs, behavioral drivers, and problem structures through qualitative and quantitative customer understanding; connecting product strategy, UX research, experience design, UI design, and development under a unified intent through consistent support from strategy to experience, design, and development; improving decision quality and speed through evidence-driven judgment, visualization, and facilitation for stakeholder alignment; and documenting Goodpatch’s know-how as a reproducible system that can be transferred to clients, helping organizations continue improving after projects end. Alongside the service launch, Goodpatch is also offering a free “Product Growth Assessment” for PdMs, CPOs, product leaders, and anyone facing product growth challenges. The assessment scores the current state of a product and visualizes concrete actions for improvement. Through Product Growth Orchestration, Goodpatch aims to support enterprise companies and growth-stage organizations struggling with product growth, helping them move away from external dependency and evolve into self-sustaining product organizations.