Release of "Cocomina," a Corporate Portal Construction Support Service that Connects Management and the Front Lines and Creates a System for People and Organizations to Grow

Goodneeds Group Inc. (Headquarters: Sapporo, Hokkaido; Representative Director: Hirokazu Ishii) will release "Cocomina," a corporate portal construction support service that assists in organizing internal information, designing information flow, and establishing operations in accordance with the business flows and existing system environments of small and medium-sized enterprises.

The HataraX series "Cocomina," to be released this time, is a service that centralizes scattered internal information such as business manuals, internal rules, project information, FAQs, and service materials, creating a state where anyone can "find what they need here." By connecting management philosophy, vision, and business plans with daily operations, it establishes a system where the thoughts of management and corporate culture are reflected in the judgment and actions of the front lines.

Due to structural labor shortages and changes in diverse lifestyles, it has become difficult for management's thoughts and policies to reach the front lines, increasing the burden of new employee training due to insufficient handover, and the personalization of operations to ace employees or the president themselves are serious challenges for small and medium-sized enterprises.

"Cocomina" addresses these challenges by building internal portals tailored to each company's business flow and operations, transforming management's intentions into front-line actions and creating a state where information can be utilized as organizational shared assets.

Three Features of the Internal Portal Construction Support Service "Cocomina"

1. Transforms management's intentions into corporate culture, enabling the front lines to operate with the same behavioral standards.

We design internal portals that connect management philosophy, vision, and business plans with daily operations, understanding industry-specific business customs and front-line activities. We design the necessary information, information flow, and operational rules for each company so that management's intentions, policies, and cherished corporate culture permeate every corner of the front lines and are embodied in daily judgments and actions.

2. Eliminates "I don't know." The resolution of the front lines changes the speed of work.

We build an organizational foundation where each level—management, administrators, and front-line staff—has the necessary information and information flow, creating a state where "you can find what you need here." By reducing the time spent searching for information and performing confirmation tasks, we create an environment where employees can concentrate on creative work that they should be doing, and high-value-added work that directly contributes to the company's sales.

3. The internal portal becomes the starting point for a virtuous cycle that develops people and builds competitiveness.

We transform knowledge that was previously held only by specific individuals or the president into "company assets" that can be updated and shared by everyone. We resolve personalization and build a foundation where work procedures are naturally handed over even as the number of employees increases. Starting with the internal portal, we create a virtuous cycle where human resource development and operational improvements proceed continuously.

Service Implementation Examples and Customer Testimonials

Improvement Effects from Implementation

Niigata Prefecture, Accommodation and Tourism Industry

【Before Implementation】

Sales information and project status were managed by each person in charge, making handover difficult.

Management policies and priorities were not sufficiently shared with the front lines.

Information was dispersed across departments, leading to omissions and confirmation tasks.

【After Implementation】

Customer information and project status are centrally managed, significantly reducing handover time.

The relationship between management policies and each project is clarified.

An environment where anyone can quickly access necessary information is realized.

A system is built where the entire organization can move in the same direction.

Customer Voice

"Previously, there was a lot of information that only the person in charge knew, and it took a long time to hand over. Now, we have a situation where 'you can find what you need here,' and anyone can grasp the situation. The connection between management policies and front-line operations has become easier to see, and I feel that it has become easier for the organization to operate."

Comparison Diagram Before and After Implementation

Service Representative: Motsukika Ishida

Cocomina is an internal portal construction support service born from a public relations perspective. We believe that public relations work is not just about disseminating information, but about organizing the thoughts and values within an organization and delivering them correctly to the people who need them. Cocomina connects management's intentions with front-line actions, creating a system where the entire organization can move autonomously in the same direction. We support the creation of an organization where people not only "can find what they need here" but also "can understand what to do next by looking here."

Pricing Plan List

【Company Profile】

Goodneeds Group Inc.

While developing regional revitalization projects through food as a regional trading company since 2007, we also develop a solutions business that jointly solves management issues for our company and clients using the power of IT. Specifically, we visualize and solve challenges faced by regional small and medium-sized enterprises, such as 6th-sector industrialization, operation of stores and regional trading companies for tourism facilities, support for successors, and business succession, using practical experience, data-driven approaches, and AI.

【Awards: Special Jury Prize, People Innovation Award; Grand Prize, DX Grand Prize Poster Session; "Bonds of Food and Region" Award (Ministry of Agriculture, Forestry and Fisheries); Grand Prix, Cool Japan Hokkaido Competition (Ministry of Economy, Trade and Industry); Hokkaido Advertising Association Award, Interactive Division, Creator Award (Hokkaido Advertising Association), and others.

【Contact Information】

Goodneeds Group Inc.

Public Relations Strategy Department, Motsukika Ishida

Phone Number: 080-1881-0782

Email: info@goodneeds-group.net

HP: https://goodneeds-group.net/