From Japan's "Food Culture" to the World's "Experience Industry": Aiming for a Society Where "Pride and Smiles Circulate" in Regions by 2050!

A challenge to connect disappearing values to future smiles.
Across Japan, there exist "rough gems" such as rich nature, producers who care about the future and spare no effort, and techniques and food cultures that have been passed down for decades. However, the reality is that their value is not communicated externally and remains buried as an ordinary landscape. If this continues, the important values that leave smiles for the future will not be inherited.

We shine a light on these "rough gems," rediscover their charm, and refine their value to make the hearts of recipients sparkle. We believe that this will lead to regional vitality and contribute to the vigor of Japan, and we are seriously committed to "creating businesses that simultaneously solve social and economic challenges."

From "Things" to "Experiences": Creating "Food Entertainment" That Excites the World
Our goal is to create "food experience industries (entertainment)" that excite people around the world, together with our partners nationwide. We have built a reproducible model for transforming regional resources into "attractive resources" in various locations.

Case Study: Oguni Town, Yamagata Prefecture - Digital Tourism Content
Utilizing forest resources, we offer a "forest therapy" experience that engages all five senses in a VR video. By combining guidance from local guides with a 360° VR simulated experience, we have achieved an experience design that allows immersion in its charm even before visiting.

From irregular surplus fruits to high-quality local juices
Utilizing surplus fruits produced in local areas, we commercialize them as 100% domestic high-quality juices in various regions. Collaborative products are rolled out in overseas boutiques, disseminating the charm of various parts of Japan to the world.

Bringing smiles to the future of regions. Aiming to create a 5 billion yen business in 5 years.
Through this project, we envision establishing a revenue model of 30-50 million yen per region and expanding it to multiple regions, ultimately creating a 5 billion yen business within 5 years. This will not be a one-off effort but will be developed as a reproducible model. We believe that a state where people around the world visit to "experience" the local culture, and smiles continue to connect—where people and value continue to circulate—is true regional revitalization.

We are looking for "partners" to create the future together.
We will continue to deliver truly valuable things to those who understand their worth. This challenge cannot be achieved by us alone. We are redefining the way consumption exists and are looking for partners who will walk with us.

- Local governments and businesses that want to engage in value creation
- Partner companies that want to grow brands together
- And all of you who support genuine value

Let's create smiles for the future and realize the dream of energizing Japan together!