Transforming Japan's “Food Culture” into a Global “Experience Industry”. Aiming to Realize a Society Where “Pride and Smiles Circulate” in Communities by 2050!

A challenge to connect disappearing values to future smiles. Across Japan, there are "gems" – rich nature, producers who spare no effort for the future, and techniques and food cultures that have been passed down for decades. However, the reality is that their value is not conveyed externally and remains buried as an ordinary landscape. If left as is, important values that could bring smiles to future generations will not be inherited.

We shine a light on these "gems," rediscover their appeal, and refine their value, thereby brightening the hearts of recipients. We believe this will energize local communities and contribute to the vitality of Japan, and we are seriously committed to "creating businesses that simultaneously solve social and economic issues."

From "things" to "experiences." Creating "food entertainment" that excites the world. Our goal is to create a "food experience industry (entertainment)" that excites people worldwide, together with partners across the country. We have already established reproducible models in various regions to transform local resources into "attractive resources."

Case study: Oguni-machi, Yamagata Prefecture - Digital Tourism Content Utilizing forest resources, we offer "forest therapy" experiences that engage all five senses through VR videos. By combining guided tours with 360° VR simulated experiences, we enable immersive engagement with the charm of the location even before a visit.

High-quality local juice from off-spec surplus fruits. Keywords: April Dream, Regional Trading Company, Food Culture, Regional Revitalization, Partner, Social Problem Solving, Recruitment, Social Enterprise, Related Population, SNOWJEWELS