POP UP Experience for 'Ako no Tenjio': 'Ako no Tenjio Collaboration Shop' Opens in Marunouchi and Nihonbashi Hamacho
goodmornings Co., Ltd. is hosting a pop-up shop to let consumers experience the 400-year history of 'Ako no Tenjio' salt. Held in Marunouchi and Nihonbashi Hamacho, the event offers special menus and workshops.
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- 📰 Published: April 10, 2026 at 02:41
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goodmornings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Masaru Mizushiro) will hold an experiential POP UP project, "Ako no Tenjio Collaboration Shop," in collaboration with "Ako no Tenjio," which inherits over 400 years of salt-making history in Ako City, Hyogo Prefecture. The event will take place at two locations: Marunouchi and Nihonbashi Hamacho.
Through the experience that "a difference in salt changes the dish," this project broadly promotes the appeal of Ako no Tenjio. It provides a new food experience that makes visitors want to actually taste it, understand it, and incorporate it into their daily dining tables.
Ako no Tenjio inherits a 400-year history of salt making. Utilizing a manufacturing method that makes the most of the blessings of seawater, it is characterized by its mild flavor that brings out the natural umami of ingredients.
On the other hand, in modern dietary life, there are few opportunities to actually feel the "difference in salt," posing a challenge that its true value is not fully conveyed.
Therefore, in this project, we are rolling out a POP UP that integrates tasting, experience, and proposals in Marunouchi and Nihonbashi Hamacho—areas with high sensitivity to food and lifestyle—aiming to promote product understanding and lead to purchases.
During this period, each store will provide menus using "Ako no Tenjio" and sell related products over the counter, in addition to hosting workshops and other activities.
We sincerely look forward to your visit, hoping you will enjoy the charm of "Ako no Tenjio" on this special occasion.
Event Outline 1: Marunouchi Happ.
[Image: Store opening concept]
Date: April 7 (Tue) - April 8 (Wed) 8:00 - 22:00
Location: Marunouchi Happ. Stand & Gallery
Marunouchi Nichome Building 1F, Nakadori side, 2-5-1 Marunouchi, Chiyoda-ku, Tokyo
Through the experience that "a difference in salt changes the dish," this project broadly promotes the appeal of Ako no Tenjio. It provides a new food experience that makes visitors want to actually taste it, understand it, and incorporate it into their daily dining tables.
Ako no Tenjio inherits a 400-year history of salt making. Utilizing a manufacturing method that makes the most of the blessings of seawater, it is characterized by its mild flavor that brings out the natural umami of ingredients.
On the other hand, in modern dietary life, there are few opportunities to actually feel the "difference in salt," posing a challenge that its true value is not fully conveyed.
Therefore, in this project, we are rolling out a POP UP that integrates tasting, experience, and proposals in Marunouchi and Nihonbashi Hamacho—areas with high sensitivity to food and lifestyle—aiming to promote product understanding and lead to purchases.
During this period, each store will provide menus using "Ako no Tenjio" and sell related products over the counter, in addition to hosting workshops and other activities.
We sincerely look forward to your visit, hoping you will enjoy the charm of "Ako no Tenjio" on this special occasion.
Event Outline 1: Marunouchi Happ.
[Image: Store opening concept]
Date: April 7 (Tue) - April 8 (Wed) 8:00 - 22:00
Location: Marunouchi Happ. Stand & Gallery
Marunouchi Nichome Building 1F, Nakadori side, 2-5-1 Marunouchi, Chiyoda-ku, Tokyo