GoodLaugh Inc. (Headquarters: Higashinada-ku, Kobe, Hyogo; Representative Director: Masatsugu Komaki), a company specializing in web marketing support, is launching the "Regional Collaborative Patient Acquisition Digital Advertising Package." This service is designed for clinics and medical corporations that feel the limitations of independent web marketing efforts, allowing them to share digital advertising costs with nearby related facilities such as pharmacies and nursing facilities to synergistically increase patient acquisition power within the region.
This plan integrates web-based patient acquisition with local referrals and collaboration. By partnering with trusted neighboring facilities, we propose a new patient acquisition strategy that reduces costs while stably securing high-quality patients through referrals.
◆ Background of the Service: The Limits of Independent Patient Acquisition and the Importance of Collaboration Due to intensifying competition in web advertising, the cost per acquisition (CPA) for independent advertising campaigns is on an upward trend.
Meanwhile, the sources patients trust most are referrals from their primary care physicians or nearby facilities.
- Challenge 1: Independent advertising and SEO measures have reached their limits in increasing patient numbers due to deteriorating cost-effectiveness. - Challenge 2: Collaboration with local pharmacies and nursing facilities—where patient flow is generated—remains analog, failing to fully utilize the power of digital tools. - Challenge 3: Routes to acquire high-quality "referred patients" are limited, leading to a lack of stability in patient acquisition.
To address these challenges, we have provided an innovative digital collaboration plan that stands on the perspective of "earning patient trust across the entire region" by sharing advertising costs and results.
◆ Main Benefits of Regional Collaborative Patient Acquisition This package evolves patient acquisition from "the clinic's individual effort" to "the trust of the entire region."
Cost Optimization Through Shared Advertising Expenses - By cooperating with nearby pharmacies and nursing facilities, we jointly place region-targeted digital advertisements (e.g., Google Ads, SNS ads). This creates patient acquisition opportunities with significantly higher cost-effectiveness than independent advertising.
Digitizing Mutual Trust and Promoting Referrals - By disseminating information about both the partner facilities and the clinic through joint web content and advertisements, we enhance mutual credibility. We establish high-quality mutual referral routes based on regional trust using digital tools.
Improving Brand Awareness in the Region - By having multiple trusted facilities collaborate on advertising, we improve the clinic's recognition and sense of security throughout the region. - This serves as a particularly powerful differentiator for newly opened clinics or those with low brand awareness.
One-Stop Planning and Operational Support - We handle everything from selecting partners and contracting to joint ad planning, creative production, and effectiveness measurement, minimizing the burden on clinic directors and staff.
[Free Individual Consultation Now Available] We are accepting free individual consultations for clinics that feel the limits of independent patient acquisition or wish to fundamentally rethink their regional patient acquisition strategy.
If you are interested, please contact us via the information below.
◆ Company Overview Company Name: GoodLaugh Inc. Established: April 1, 2022 Representative Director: Masatsugu Komaki Address: Jailumina Kobe Sannomiya 706, 2-1-6 Miyuki-dori, Chuo-ku, Kobe, Hyogo 651-0087 Business Description: Strategy formulation / Marketing / SEO measures / Website production / Ad operations / DX support URL: https://goodlaugh.co.jp
◆ Inquiries Regarding This Matter GoodLaugh Inc. TEL: 078-451-5966 MAIL: info@goodlaugh.co.jp
FACT BOX
- Source: PR TIMES
- Category: product_launch