Solving the 'Website Exists, But No Patients Come' Problem! A Clinic's Web Patient Acquisition Strategy Achieves Top Search Rankings in One Year

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Good Laugh Inc. (Headquarters: Higashinada-ku, Kobe City, Hyogo Prefecture, Representative Director: Masatsugu Komaki), which provides web marketing support, is releasing a success story of SEO measures implemented for an orthopedic clinic (Hyogo Prefecture, A Clinic -仮称) that was facing the challenge of having a website but not seeing an increase in web-based reservations.

As a result of introducing strategic web marketing, the clinic achieved top search rankings for key patient acquisition keywords within one year, and successfully transformed the web into the "lifeline" of its business, with a more than 150% year-on-year increase in new web-based reservations.

◆ Background of the Case Study: The "Just Existing" Website Situation

A Clinic provided community-based medical care, but its existing website had outdated information and was buried among competitors when searching for specific keywords.

・ Challenge 1: Low search rankings (below 20th place) for key patient acquisition keywords (e.g., "Area Name + Orthopedics").

・ Challenge 2: Only a few reservations per month via the website, indicating the web was not contributing to patient acquisition.

・ Challenge 3: Recognized the need for web marketing but lacked the internal resources and expertise to implement measures.

We determined that in the increasingly competitive medical industry, "turning a website into an asset is essential for stable management" and launched a strategic SEO measures project.

◆ Three Solutions Implemented by Good Laugh

Measures were executed to thoroughly enhance "content expertise" and "evaluation by search engines."

Thorough Competitor Analysis and Keyword Strategy

・ Analyzed the web strategies of competing clinics in the area and selected keyword groups that would reach the patient demographic most in need of A Clinic's "strengths."

Execution of High-Expertise Content SEO

・ Based on interviews with the director and specialists, strategically created and published reliable, expert articles on patient symptoms and treatment methods. This built a foundation for improving Google's evaluation in the medium to long term.

Optimization of MEO and Technical SEO

・ Simultaneously supported the operation of Google Business Profile (MEO) and implemented technical optimizations such as website loading speed and mobile responsiveness, achieving an overall improvement in search evaluation.

◆ Specific Results One Year After Implementation

By continuously implementing these measures, A Clinic has established web marketing as a new pillar of patient acquisition.

Significant Improvement in Search Rankings

・ Consistently achieved the top (1st) search ranking for the most important patient acquisition keywords. Also achieved top 3 rankings for other major keywords.

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