"Homepage with No Inquiries" Graduates: Good Laugh Inc. Launches Web Marketing Support Service Specializing in Professional Service Firms

Good Laugh Inc. (Headquarters: Higashinada-ku, Kobe City, Hyogo Prefecture, Representative Director: Masatsugu Komaki), a company engaged in web marketing support, is now providing a website strategy support service that balances "trust" and "client acquisition" for professional service firms, including lawyers, social insurance労務士 (sharo-shi), tax accountants, and judicial scriveners. The company is offering free web consultations for professional service firms that have websites but are not generating inquiries, or that are unsure how to communicate their expertise.

◆ Background of Service Provision: Websites that End with Creation Lose Client Acquisition Opportunities Websites for professional service firms often share common issues. Pages that merely list the representative's greeting, location, and services offered, acting as mere "business cards," fail to prompt visitors to take action and lead to them leaving the site. Furthermore, generic expressions like "We offer labor consultations" or "We provide tax advisory services" make it difficult to differentiate from competitors and fail to create empathy that makes potential clients think, "I want to consult with this professional." In recent years, the way people search for professionals has shifted from "decisions made solely through referrals" to "referral → search → comparison → decision." Firms that do not appear in search results or have thin information lose opportunities to be chosen, regardless of their actual capabilities. With the increasing shift towards AI-powered search, the structure of a website that is "discoverable" and "chosen" will become increasingly important.

◆ Service Features: Consistent Support for Client Acquisition, Trust, and Differentiation Good Laugh's web marketing support for professionals consistently covers the following four areas: ・Website Design & Writing

Pages are designed with clear identification of the target audience and wording that makes potential clients feel, "I want to meet this person." This includes smartphone optimization and the setup of inquiry pathways (free consultations, LINE consultations, document downloads). ・Photo & Video Production

Information about the firm that "shows a face and conveys personality" is disseminated through video production of representative interviews and client testimonials. Content that directly builds trust is created. ・SEO, MEO, & Advertising Operations

Services include SEO measures targeting high search rankings for "region name + service name," MEO optimization to increase visibility on Google Maps, and management of Google Ads and social media ads. Stable client acquisition is achieved through multiple traffic sources. ・Recruitment Page & LP Production

Landing pages are produced that can be utilized for acquiring retainer contracts and strengthening recruitment. By conveying staff values and the firm's atmosphere, long-term relationship building is supported.

◆ Case Studies Law Firm A: Achieved a 150% increase in consultation numbers by improving a special page for traffic accident victims, enhancing trust.

Social Insurance Labor Firm Y: Increased inquiries due to increased search traffic through a combination of column articles and SEO strategy.

Judicial Scrivener Firm K: Achieved a consultation every two days by reaching search ranking #1 from outside the rankings for "region + will consultation" and "region + inheritance consultation" through a combination of advertising operations (¥100,000/month) and SEO measures.

◆ Representative's Comment After gaining experience as a restaurant, shop, and bar lounge manager at a hotel, and then managing a 1,000-tsubo relaxation space within the same hotel...