New Service Launched for Companies Experiencing Low Application Rates on Their Recruitment Sites

Good Laugh Inc. (Headquarters: Kobe City, Hyogo Prefecture, Representative Director: Masatsugu Komaki) is pleased to announce the launch of its "Recruitment Landing Page (LP) Creation and Operation Support Service" designed to solve companies' recruitment challenges. This service goes beyond simple web production, aiming to build pages that directly lead to recruitment success by designing "reasons that make people want to apply."

Background of Service Provision In recent years, many companies have faced the following recruitment challenges: ・No applications received despite posting job advertisements

・Many mismatches even when applications are received

・Having a recruitment site but not being able to utilize it effectively

Especially for small and medium-sized enterprises, labor shortages have become a chronic issue, and differentiation through traditional job boards alone is becoming difficult. Furthermore, job seekers are increasingly making decisions by comparing information from multiple sources, including company websites and social media, in addition to job boards. This has increased the importance of unique corporate recruitment pages. In response to these circumstances, Good Laugh has launched a recruitment support service centered around "Recruitment LPs."

Service Features The hallmark of this service is its design, which prioritizes "leading to applications" rather than just "creation." ① Recruitment LP Creation Starting with Strategic Design The service begins by organizing the company's culture and recruitment targets to clarify "who to communicate with and what to convey" before building the page.

② Page Structure Designed with Application Flow in Mind The page structure, CTA placement, and form design are optimized to maximize the application rate.

③ Realistic Appeal Through Photos and Interviews The service supports content creation that visualizes employee voices and the workplace atmosphere, thereby alleviating job seekers' anxieties.

④ Lead Generation Design Linked with SEO, Advertising, and SNS Rather than relying solely on the recruitment LP, the service integrates with platforms such as: ・Google Ads

・Instagram Ads

・SEO measures

to maximize contact opportunities with target talent.

⑤ Integrated Support from Creation to Post-Launch Improvement and Operation Based on access analysis, the service continuously performs: ・Analysis of points of user exit

・Content improvement

・Flow optimization

ensuring operation that doesn't end with "creation."

Introduction Effects (Case Studies) Companies that have actually implemented the service have seen results such as: ・Increase in the number of applications (e.g., from 0 per month to 3-5 per month)

・Increase in applications from younger talent

・Reduction in recruitment costs (up to 40% improvement)

A recruitment LP is not just a web page; it functions as an "asset" that enhances a company's recruitment capabilities. Good Laugh believes in creating pages that convey "what needs to be conveyed" rather than just "what we want to convey."